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Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available Worldwide

With over 70% of customers selecting Galaxy S26 Ultra, the Galaxy S26 series records double-digit pre-order growth; the Galaxy Buds4 series delivers immersive sound experience

3/10/2026

Samsung Electronics America today announced the U.S. availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, deliver the most intuitive and proactive Galaxy AI1 experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records, and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovations in a single device — powerful performance, an industry-leading camera system, enhanced Galaxy AI, and the world’s first mobile phone with a built-in Privacy Display.2

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, with hardware and software working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, the Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3 — with significant gains4 across the CPU, GPU, and NPU to support faster, smoother experiences throughout the day.

The Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge5 provide proactive and relevant suggestions6 based on users’ context,7 while Now Brief8 surfaces timely reminders for important events. A choice of agents also helps users to complete tasks easier with a single button press or voice prompt.

The Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capturing, editing, and sharing into one intuitive workflow. Video capture is further enhanced with Nightography video,9 which keeps footage vibrant even in low light, and Super Steady,10 which comes with a new horizontal lock option for greater stability even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,11 users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound With Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 series with the new Galaxy Buds4 series, which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. Galaxy Buds4 Pro and Galaxy Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control12 and ultra-sleek ergonomic fit, achieved by analyzing hundreds of millions of global ear data points and running over 10,000 simulations13 to optimize for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro, such as a wider woofer, an enhanced Adaptive Equalizer,14 and Active Noise Cancellation15 produce rich full-spectrum sound true to the original recording. With the integration of several AI agents16 and intuitive hands-free controls,17 the Buds4 series becomes a natural companion to the Galaxy S26 series, extending everyday experiences beyond the phone.

Availability

Starting today, the Galaxy S26 series is available at Amazon Stores, Best Buy, Samsung Experience Stores, Samsung.com, and from carriers nationwide.

The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black, and Sky Blue alongside Samsung.com exclusives: Pink Gold and Silver Shadow.

Galaxy S26 Ultra includes 256GB, 512GB, and 1TB storage options18 with pricing starting at $1,299.99. Galaxy S26+ and Galaxy S26 feature 256GB and 512GB storage options with Galaxy S26+ starting at $1,099.99 and Galaxy S26 starting at $899.99.

Enjoy up to $720 in savings with eligible instant trade-in credit19 or receive $150 without trade-in20 to apply toward other eligible devices on Samsung.com.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Galaxy Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Galaxy Buds4 Pro is available for $249.99, while Galaxy Buds4 is available for $179.99.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung NewsroomSamsungMobilePress.com, and Samsung.com.

1 Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)
2 World’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.
3 Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
4 AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
5 Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.
6 Auto suggestion should be enabled.
7 For location information, location permission should be allowed.
8 Displays daily select information from select apps (some apps may require internet connection and/or consent to access data). Personal data intelligence must be enabled.
9 Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
10 Super Steady results may vary depending on editing method and/or shooting conditions.
11 Requires an internet connection / Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.
12 Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.
13 Based on global ear data research conducted by Samsung Design Innovation Center.
14 Requires initial setup via settings or Samsung Wear app on a compatible Galaxy/Android smartphone; see Samsung.com for compatibility.
15 Available on Buds4 Pro.
16 AI features require a compatible Samsung Galaxy phone.
17 Requires initial setup via settings or Samsung Wear app on a compatible Galaxy smartphone; see Samsung.com for compatibility.
18 Storage capacity is subject to preloaded software.
19 For a limited time only, on Samsung.com/Shop Samsung App, or purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on Samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply.
20 3/11/2026 – 4/6/2026, while supplies last, purchase a new Qualifying Galaxy device (“Qualifying Purchase”) on samsung.com or in the Shop Samsung App and select “No Trade-In” to receive $150 Samsung Credit (“Gift”) towards additional, eligible products. Gift cannot be applied to the Qualifying Purchase device(s) and must be used at the time of purchase towards purchasing eligible Buds, Watches, Tablets, select accessories, select Samsung Care+ or Galaxy Ring on samsung.com or in the Shop Samsung App. Gift is a one-time use e-certificate; any value not used is lost. Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.

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