Samsung Electronics announced today that it has been ranked No.6 on Interbrand’s “Best Global Brands 2017” list with a brand value of $56.2 billion – one position up and a 9 percent increase from last year.
As it has made continual strides as a global company, Samsung has ranked as one of the top 10 brands on the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value.
This year’s achievement is particularly meaningful given some of the challenges that Samsung has faced, and overcome, in the past year. For example, Interbrand, in its evaluation, cited among various factors, Samsung’s exemplary, fast recovery from last year’s Galaxy Note7 crisis, the company’s successful launches of flagship products, and its continued stellar financial performance.
In particular, Samsung’s mobile business reconfirmed its market leadership through the successful launch of the Galaxy S8. Samsung’s memory division also performed strongly, with its record profits contributing to the rise in brand value. Samsung’s digital appliances business introduced innovative and award-winning new products, developed from deep consumer insights, like the Family Hub refrigerator and AddWash washing machine. Samsung’s visual display division also broke new ground in the TV market with the new QLED TV as well as The Frame, a new lifestyle TV for the home.
“We are very proud of this year’s rise to number six on Interbrand’s ‘Best Global Brands of 2017’ list,” says Marc Mathieu, Chief Marketing Officer, Samsung Electronics America. “To experience such an achievement after last year’s challenges defies almost everyone’s expectations. This is a true acknowledgement of the collaborative, relentless spirit of the entire team at Samsung, our partners who have provided unwavering support to help rebuild the brand over the past 12 months and most importantly, the millions of people around the world who use our products and services every day. They are the ones that told us to keep innovating- and we listened. We are more inspired than ever to keep listening and keep innovating. That’s who we are.”
This year’s Interbrand’s Best Global Brands will be announced at the World Trade Center in New York City on September 27.
Samsung’s Growth in Brand Value
|Brand Value |
(USD; in millions)