Samsung’s Expanded Investment in Home Builder Industry Will be on Display at KBIS 2019
LAS VEGAS – February 13, 2019 – Samsung Electronics Co., Ltd. today announced a significantly expanded presence at the 2019 Kitchen & Bath Industry Show (KBIS) February 19-21, underscoring the company’s investment in the U.S. home builder industry.
Samsung’s exhibit, which will be located in Booth #C6716 at the LVCC, will feature 11,200 square feet of interaction and education to support the building industry’s success in 2019 and beyond. The booth, Samsung’s biggest presence ever at KBIS, will measure over 8,000 square feet larger than last year’s.
A Connected Living environment will highlight the company’s growing eco-system of smart home innovations, while the Family Hub Theater will showcase advancements in Samsung’s award-winning connected refrigerator. Other booth sections will spotlight the company’s leadership in on-trend design, its Chef Collection line of premium appliances, and design and innovations in laundry.
Also on display will be Samsung’s comprehensive assortment of kitchen and laundry packages, offering a wide variety of options to customize the kitchen and laundry room for any new home or apartment. The multiple kitchen packages will include built-ins, new handle designs, range-focused selections (slide-in and built-in) and base packages,
“Samsung’s KBIS presence reflects our strategic investment in the home building, remodeling and property management industries. In a rapidly changing housing market, builders need a partner that understands a new generation of technology-savvy home buyers and apartment renters,” said Tom Halford, Vice President, Premium and Builder Brands at Samsung Electronics America. “With our global reach, deep category experience, and investment in R & D, no one knows the market better than Samsung. We help builders convert prospects into closings while setting them up for long-term success.”
Samsung’s commitment to the home builder industry is stronger than ever. In addition to having the broadest line of home appliances and a dedicated workforce to exclusively serve the builder market, Samsung offers builders a dedicated national builder sales and marketing organization, and a national distribution network. Other elements of its builders program include channel exclusive products, a 48-hour turnaround on quotes, exceptional service support during pre- and post-close purchase phases, industry leading warranty programs and Samsung’s Friends and Fans affinity program.
To broaden its builder presence in key U.S. markets, Samsung recently opened Home Showcase Showrooms in two leading home building markets, Atlanta and Dallas. These showrooms will give builders, designers and distributors the tools, insights and products to help take their businesses to the next level by showcasing Samsung’s innovations and design.
Samsung’s new product innovations will be available this spring. For more information about Samsung Home Appliances and Connected Living, please visit www.samsungbuilder.com.