Samsung Launches 2025 Neo QLED TVs Powered by Samsung Vision AI

Samsung Electronics America today announced availability of its 2025 Samsung Neo QLED 8K and Samsung Neo QLED 4K TV series. The new lineup offers stunning visuals and immersive sound, and are the first to feature Samsung Vision AI¹ with smarter, adaptive features that reimagine what Samsung TVs can do.

Samsung Vision AI pairs AI-enhanced picture and sound for maximized performance with personalized experiences designed to help you engage more deeply with your content and enjoy a viewing experience catered just to you.

This includes everything from learning more about the actors on screen and receiving content recommendations with a new “Click to Search” feature, to real-time translations of what you’re watching with subtitles in your preferred language using a new “Live Translate” feature. You can even control your TV with hand motions while wearing your Galaxy Watch, thanks to Universal Gestures – and much more.

“We know great picture and immersive sound are just the beginning of what shoppers are looking for when choosing a TV today,” said Lydia Cho, Head of Product, Home Electronics at Samsung Electronics America. “In fact, enhanced connectivity, smart features and ease of use are more important than ever. Samsung Vision AI transforms your TV to bring together the best of it all, delivering AI-powered innovations that reinvent what’s possible from your Samsung TV.”

Neo QLED 8K: Our Best Picture with 8K Resolution

Featuring two new models (QN990F, QN900F) our Neo QLED 8K series delivers an exceptional glare free picture with Quantum Matrix Mini LEDs, immersive sound and breakthrough experiences, all powered by Samsung Vision AI.

Built with our most advanced NQ8 AI Gen3 Processor², the QN990F series (65” – 98” screen class sizes) leverages 8K AI Upscaling Pro³ to transform SD, HD or even 4K content into the sharpest and smoothest picture of any Samsung TV.

The QN990F also integrates our award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms. Plus, the all-new Wireless One Connect Box⁴ makes installation and connectivity a breeze, wirelessly transmitting your inputs from up to 30 feet away.

Motion Xcelerator 240Hz⁵ ensures blazing fast motion clarity for gaming and sports, while AI Motion Enhancer Pro⁶ smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball.

Dedicated top-channel speakers power Dolby Atmos sound, while Object Tracking Sound Pro⁷ provides dynamic, realistic audio that follows the movements on screen – like creepy footsteps in a horror movie or cars zooming around a track.

The QN900F series (65” – 85” screen class sizes) offers 8K AI Upscaling⁸ that enhances any content up to 8K resolution. It will also incorporate Glare-Free technology and feature a new Metal Frame design that beautifully compliments your space and elevates your aesthetic.

Motion Xcelerator 165Hz offers smooth visuals and blistering speeds. And, Object Tracking Sound+ with Dolby Atmos takes you inside each scene with sound that moves in sync with the content on your screen.

The QN900F series (65” and 75” class sizes) is available starting today, and the QN990F series and 85” Class QN900F will be rolling out soon.

• QN990F (65” – 98”)

• • 98” Class QN990F: $39,999
  • 85” Class QN990F: $8,499
  • 75” Class QN990F: $6,499
  • 65” Class QN990F: $5,499

• QN900F (65” – 85”)

• • 85” Class QN900F: $5,499
  • 75” Class QN900F: $4,299
  • 65” Class QN900F: $3,299

Neo QLED 4K: Enjoy Crisp Clarity in Every Scene

The Samsung 2025 Neo QLED 4K lineup is the most expansive yet, including three model series (QN90F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs for stellar brightness and accurate color across every scene.

The flagship QN90F (43” – 115” screen class sizes) features the upgraded NQ4 AI Gen3 Processor⁹, which ensures that content always looks its best – improving picture and sound as you watch. The processor upscales¹⁰ older content into 4K resolution, while Neo Quantum HDR+¹¹ analyzes each scene to boost brightness and make visuals appear even more realistic.

Plus, the QN90F will feature our Glare-Free technology, so you can enjoy your favorite content with virtually no glare. Motion Xcelerator 165Hz¹² ensures you’ll experience ultra-smooth motion at blazing fast speeds, no matter the genre.

Both the QN80F (55” – 100” screen class sizes) and QN70F (55” – 85” screen class sizes) feature the NQ4 AI Gen2 Processor for an AI-enhanced 4K picture and optimized sound, as well as 4K AI Upscaling¹³ and smooth, tear-free gaming with Motion Xcelerator 144Hz.

And, later this year, we’re further expanding the QN90F and QN80F series in a BIG way. We’ll offer a 100” class size on the QN80F and a 115” class size on the QN90F, our largest ever consumer display. Both of these ultra-large sizes will uniquely leverage Supersize Picture Enhancer¹⁴, which optimizes visuals for our largest screens so you can go bigger without the blur.

The QN90F series and QN80F series are available for purchase starting today, with the QN70F series arriving soon.

• QN90F (43” – 98”)

• • 98” Class QN90F: $14,999
  • 85” Class QN90F: $4,499
  • 75” Class QN90F: $3,299
  • 65” Class QN90F: $2,699
  • 55” Class QN90F: $1,999
  • 50” Class QN90F: $1,499
  • 43” Class QN90F: $1,399

• QN80F (55” – 85”)

• • 85” Class QN80F: $3,499
  • 75” Class QN80F: $2,299
  • 65” Class QN80F: $1,799
  • 55” Class QN80F: $1,299

Samsung Vision AI will power the viewing experience across our Neo QLED 8K, Neo QLED 4K, OLED, The Frame and QLED series, delivering intuitive features like Click to Search¹⁵, Live Translate¹⁶ and Universal Gestures¹⁷ – all of which will help enhance entertainment and simplify interactions with your Samsung TV.

Also new this year, the Samsung Neo QLED 8K, 4K and QLED lineups will offer access to the Samsung Art Store¹⁸, the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. We’ve seen tremendous success with the Samsung Art Store on The Frame and now we’re excited to bring it to even more Samsung TV owners. Choose from over 3,000 works of art, including exclusives from the world’s leading artists, museums and galleries. Discover work from Jean-Michel Basquiat, Salvador Dalí, Vincent van Gogh, The Met, MoMA, Art Basel and many more.

And, our integrated Samsung Tizen OS now offers up to seven years¹⁹ of updates, ensuring you’ll have easy access to the latest apps, services and AI features – all from a fast and responsive interface on your Samsung TV.

Across our massive portfolio of screens, you can also experience endless content with 2,700+ free channels, including 400+ Samsung TV Plus²⁰ premium channels. That’s not to mention console-free gaming, with Samsung Gaming Hub²¹ serving up thousands of games in partnership with major players like Xbox, NVIDIA GeForce NOW, Amazon Luna, and more.

Plus, our TVs integrate with 340+ smart home brands via SmartThings²² and even unlock exclusive features when you pair with select Samsung devices. All the while, Samsung Knox²³ keeps your personal data secure with triple-layer protection.

No matter which Samsung screen you choose, you can shop confidently from the #1 global TV brand for 19 years running.

On the audio front, Samsung is also announcing the launch of select Q-series soundbars, including the flagship HW-Q990F ($1,799) and HW-Q800F ($999).

For more on the latest Samsung TV and audio products, visit www.samsung.com/us/.

1 Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).

2, 3 Utilizes AI Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

4 TV must be connected wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

5 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

6, 7 Utilizes AI-based formulas.

8 Utilizes AI-Based formulas to upscale to 8K resolution. Resulting picture may vary based on source content.

9, 10 Utilizes AI Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

11Compared to Neo Quantum HDR.

12 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

13 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

14 Utilizes AI-Based formulas.

15 Available on certain models only, and on terrestrial, cable TV and Samsung TV Plus.

16 Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

17 Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.

18 Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice. Samsung Account login and internet connection are required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over the air TV (only for TVs with tuners) available.

19 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

20 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

21 High speed internet connection, additional gaming service subscriptions and compatible controller required.

22 Samsung Account required for network-based smart services, including streaming apps and other smart features. Additional apps required. A computer, mobile or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

23 Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings App. The latest software update is required.