Samsung Launches “Small Change, Big Effect” Fundraising Campaign

Tim Baxter, President and CEO of Samsung Electronics America, highlights how $1 helps feed eleven children in need.

Tim Baxter, President and CEO of Samsung Electronics America, highlights how $1 helps feed eleven children in need.

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In support of National Hunger Action Day, Samsung hosted the launch of “Small Change, Big Effect”, a 30-day fundraising campaign to help stop hunger across the country.  The campaign kicked off on August 2 and is in partnership with Net Impact to support Feeding America, the nation’s largest domestic hunger-relief organization. The launch event, hosted at Samsung 837 in New York City, featured a special performance by Swedish EDM duo Galantis. Attendees at the launch event were able to explore the Samsung 837 space and interact with Samsung products, as well as donate to Feeding America through stations placed on every floor.

Tim Baxter, President and CEO of Samsung Electronics America, spoke on behalf of Samsung, and announced a $15,000 initial donation to kick-off the campaign.  He challenged customers to donate and promised to match up to $50,000 over the next 30 days. But it wasn’t just about getting people to open up their wallets. The campaign provides engaged audiences with a multitude of ways they can take action in the fight against hunger in five key categories: educate, advocate, reduce, donate, and volunteer. These actions are all simple acts that have big effects.

“As part of our Samsung Gives platform, our corporate citizenship initiative, we are committed to programs that enhance health opportunities for children,” Baxter said. “This campaign means more than just building and spreading awareness. When just $1 helps Feeding America provide a meal to eleven children, it means effecting change across the lives of so many young people in our community.”

To help in the fight against hunger, Samsung launched the “Small Change, Big Effect” Fundraising Campaign at Samsung 837

To help in the fight against hunger, Samsung launched the “Small Change, Big Effect” Fundraising Campaign at Samsung 837

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Net Impact, Samsung’s partner at the event, was thrilled with the turnout and with Samsung’s dedication to this problem. “Samsung’s commitment to making a difference for children worldwide closely aligns with Net Impact’s values,” said Jessica Student, Marketing Director of Client Programs at Net Impact. “We are delighted to work with Samsung to launch and execute an exciting social media campaign that raises the visibility of Samsung Gives’ initiatives and provides funding to Feeding America in the fight against hunger. 

“We are truly honored that Samsung and Net Impact selected Feeding America as the beneficiary of their 30-day campaign,” said Ian Hunter, Director of New Partnerships at Feeding America. “Many people do not know that hunger exists in every single county in the United States, yet 42 million American, including 13 million children, struggle with hunger.  We are thankful for this effort to bring attention to this very important issue and for helping us to provide more meals to people in need.”

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Media Contact:

Bernadette Brijlall

(Corporate Communications (US)) b.brijlall@sea.samsung.com

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