Samsung Sets a New Standard of Color with Micro RGB TV Lineup

Samsung Electronics America today announced its 2026 Micro RGB TV lineup, marking the next leap forward in premium home viewing. Featuring two new series — the flagship R95H and R85H — the Samsung Micro RGB TV lineup unlocks a new level of precise, pure color in an expanded range of Class sizes from 55 to 115-inches.

“Samsung is celebrating 20 years as the #1 global TV brand¹, but we’re not resting on our achievements. We’re writing the next chapter in our relentless pursuit of quality and innovation, and that includes our Micro RGB TVs,” said Shane Higby, Head of Home Entertainment at Samsung Electronics America. “Samsung Micro RGB TVs set a new standard for color and realism previously impossible in TV technology. And by offering sizes to suit any living space, we’re ensuring many more shoppers can enjoy this new world of color right in their living rooms.”

The New Standard of Color

Unlike other RGB TV technologies, the Samsung Micro RGB TV lineup utilizes thousands of micro-sized² red, green, and blue LEDs that each emit light independently. These microscopic lights minimize color bleed, enabling expanded color with pinpoint accuracy.

In fact, as verified by VDE, Samsung Micro RGB TVs achieve 100% coverage of the BT.2020 color area³, an international standard established by the International Telecommunication Union (ITU). The R95H also integrates our award-winning Samsung Glare Free technology so you can enjoy the TV’s incredible color and contrast even in bright, sunlit rooms.

Samsung Micro RGB TVs’ fantastic color expression is made even better by the Micro RGB AI Engine Pro⁴. Developed specifically for the Samsung Micro RGB TV, this processor represents the pinnacle of Samsung engineering, meticulously calibrating the picture for truly lifelike color with exceptional depth and vibrancy. It creates stunningly sharp images with incredible detail, ensures smooth motion during fast action, produces expansive room-filling audio, and powers your favorite apps and personalized experiences that redefine TV.

Specifically, this processor can recognize scenes with duller colors and intelligently enhance them through Micro RGB Color Booster Pro. Plus, Micro RGB HDR Pro⁵ pairs amazing color with outstandingly bright highlights for an intensely vivid picture. And, AI Motion Enhancer Pro⁶ makes it easier to follow fast-moving objects like a golf ball or soccer ball, as well as scrolling text.

Like many 2026 Samsung TVs, the Micro RGB TV lineup supports the HDR10+ ADVANCED standard to deliver a range of benefits, like enhanced brightness, genre-based optimization, smoother motion and more.

Samsung Micro RGB TVs are also well-equipped for gamers casual and competitive alike. Their picture stays stunning through even the fastest-paced titles, with Motion Xcelerator 165Hz⁷ (R95H) and Motion Xcelerator 144Hz (R85H) virtually eliminating any lag or blur.

For cinematic audio, Dolby Atmos sound will feel like it’s emanating from all around you, while Object Tracking Sound enhances realism by producing audio that follows the movements on screen.

And for a complete home cinema experience, you can now pair up to five Samsung sound devices with your Samsung TV via Q-Symphony⁸, synchronizing audio for more robust and detailed sound.

Peak Micro RGB TV Performance Meets Minimalist Design

Engineered to be as beautiful as the picture it displays, the R95H features Wireless One Connect Ready⁹ support, letting you choose if you want wired inputs, wireless inputs or a combination of both, giving you the flexibility to connect all your devices where and how you want.

Both models’ designs are enhanced by support for our Slim Fit Wall Mount¹⁰, ensuring a flush fit against the wall. They also offer access to Samsung Art Store¹¹, helping subscribers transform their space with over 5,000 works, including exclusive collections from world-renowned museums, artists and galleries.

Every Art Store subscription supports the creators and institutions behind these works, including our gallery, museum, and independent artist partners. And, to enjoy a selection of the Art Store’s vast catalogue, Art Store Streams offers 30 free pieces rotated monthly.

A Display with Deeper Insight

Samsung Vision AI Companion¹² enriches the experience across the Samsung Micro RGB TV lineup by combining large language model (LLM)-powered intelligence with natural conversation via Bixby.

You can ask your TV anything and get instant, personalized answers — whether it’s about a scene playing on screen, ideas for dinner or help planning an upcoming trip. And with separate apps for Microsoft Copilot and Perplexity, Samsung offers access to more AI agents than any other brand, letting you discover information in the way that works for you¹³.

New this year, AI Soccer Mode Pro¹⁴ and AI Sound Controller Pro¹⁵ work together to elevate your sports viewing experience. AI Soccer Mode Pro recognizes soccer on screen and boosts colors so jerseys really pop and the green grass looks even richer. It’ll also enhance the sounds of the game, like the commentators or roar of the crowd.

Meanwhile, AI Sound Controller Pro puts you in control of your audio, letting you independently adjust the volume of voices, music and sound effects. That means you can balance or even remove the sound of the crowd or commentator to tailor the game to your preferences. Together, these features bring the stadium atmosphere right to your living room, with vibrant visuals and immersive, customizable sound.

Our updated One UI Tizen is home to all these upgrades and more, including Samsung TV Plus¹⁶ for access to 2,700+ free streaming options, including 750+ subscription-free channels, and Samsung Gaming Hub¹⁷ for console-free gaming. Featuring a streamlined interface for 2026, One UI Tizen supports up to seven years of OS updates¹⁸ for continued access to all the latest apps and services.

Experience the true color difference you have to see to believe, with Samsung Micro RGB TVs rolling out now across Samsung.com and at select retailers including Best Buy. The 100” Class size Micro RGB TV will debut later this year.

For more information, please visit www.samsung.com.

1 Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

2 Each Red, Green and Blue LED backlight is <100μm. Certified by VDE.

3 VDE-certified ≥100% BT.2020 color area; vs. DCI-P3.

4 Utilizes AI-based formulas. R85H features Micro RGB AI Engine.

5 R85H features Micro RGB HDR+.

6 On R95H only.

7 4K 165Hz and 144Hz are only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.

8 Q-Symphony requires a compatible Samsung 2020 or later TV. To connect optional sound devices, the following is required: (a) up to 5 sound devices – a Samsung 2023 or later TV and a 2024 Music Frame or 2026 Music Studio; (b) up to 3 sound devices – a compatible Samsung 2022 or later TV and a 2024 Music Frame or 2026 Music Studio. See Samsung.com for compatibility and details. AI enhanced audio requires a compatible 2023 – 2026 Samsung AI TV.

9 Wireless One Connect Box sold separately and must be connected to the TV wirelessly for full TV functionality.

10 Sold separately.

11 Paid subscription required to enjoy all the art from the Art Store. Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. UI is subject to change without prior notice. Includes free 30 refreshed artworks monthly through Art Store Streams supported complimentary throughout the year.

12 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Uses AI-based formulas.

13 Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

14 AI Soccer Mode must be turned on in settings. Utilizes AI-based formulas. AI Soccer Mode Pro on R95H. AI Soccer Mode on R85H.

15 Feature availability varies by input source/app. Utilizes AI-based formulas; results vary. Samsung account and internet access required. AI Sound Controller Pro on R95H. AI Sound Controller on R85H.

16 Channels may vary by location and are subject to change. UI is subject to change without prior notice.

17 UI is subject to change without prior notice. High speed internet connection, additional gaming service subscriptions and compatible controller required.

18 Based on model year; requires Internet connection.