Samsung Electronics America today announced pre-order availability for the 2023 Samsung 77” OLED S95C TV offered at $4,499.99. Shipping later this month, the large screen Samsung OLED TV is the world’s first to feature Quantum Dot Technology in a 77” form factor that mesmerizes viewers with brighter, bolder visuals. Those who take advantage of the pre-order through or participating retailers also will receive free in-home professional installation – a $250 value.

Go Big and Go Bold with Stunning Imagery

Samsung made OLED better by adding Quantum Dot Technology for the ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness. Quantum Dots deliver any content – including movies, games and more – in dramatic detail with pure blacks, more than a billion shades of lifelike colors and 8.3 million self-illuminating pixels that reveal virtually limitless contrast.

Featuring the Samsung Quantum Neural Processor with 4K Upscaling, everything displayed on screen is instantly transformed to incredibly sharp 4K resolution no matter what the original source resolution. The Samsung Quantum Neural Processor utilizes AI-based algorithms to analyze content on a scene-by-scene basis, and adds HDR OLED+ to dynamically tone map every scene. The end result is an image optimized to deliver the brightest lights and deepest blacks in stunning 4K resolution.

Smarter, Better, Faster

The Quantum Neural Processor is also behind Samsung Smart Hub – the centerpiece of the connected experience. Smart Hub brings together Entertainment, Gaming and Ambient options all in one place. In addition to access to the top streaming providers, the Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and video-on-demand service which offers nearly 250 channels in the US and 1,900 channels globally, as well as thousands of shows and movies on-demand with instant access to news, sports, entertainment, and more. Smart Hub can even make recommendations based on individual preferences for a truly personalized experience.

Game All Day

Samsung premium screens for 2023 also offer Samsung Gaming Hub, an all-in-one platform where gamers can instantly play thousands of games from top streaming services like Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik and more – no console required. With no storage limits and no downloads, players just need a Bluetooth-enabled controller and internet connection to start diving into their favorite games.

Truly a gaming powerhouse, the S95C delivers a 0.1 millisecond response time with a 4K up to 144Hz refresh rate for the lowest input lag and best performance. It’s also the first OLED TV to incorporate AMD Freesync Premium Pro and NVIDIA GeForce NOW with full 4K game streaming support. Rounding out the Gaming Hub experience, the S95C features GameBar 3.0 – in game enhancements that customize what players see on screen with features such as Virtual Aim Point for more accurate targeting, and Minimap Sharing that enables an at-a-glance map of their session all while displaying critical game performance settings.

Connectivity that Matters

With more than 14 billion connected devices estimated to be in use today, making the most of the connected experience goes well beyond the home. Samsung brings connected innovation back to its true purpose – helping people focus on what matters most at home or on the go.

The S95C features a Samsung SmartThings Hub built into the TV and automatically synchs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices for a truly seamless experience. With features such as 3D Map View, the S95C displays a bird’s eye view of the home and all connected devices at a glance. SmartThings can even help monitor the home’s energy use from the S95C’s screen or a mobile device via the app.

Impossibly Thin

The 77S95C delivers the visuals, intelligence and connectivity from a strikingly slender Infinity One Design that features modern lines and an attachable Slim One Connect solution that neatly tucks away all cords and cables away from the panel so viewers can focus on what’s on the screen, rather than around it.

Plus, those who pre-order the 77S95C by February 20th can enjoy effortless entertainment with free home installation.

Better Together with Samsung Audio

For sound that’s off the charts, Samsung TVs pair effortlessly with Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S-Series soundbar operate as one for optimized channels that deliver a masterfully orchestrated sound experience.

Experience Samsung OLED

The 77” OLED S95C TV ($4,499.99) can be pre-ordered today with free professional installation at and at participating authorized retailers nationwide through February 20th.