Samsung Partners with Designer LaQuan Smith to Introduce Galaxy Ring-Inspired Sleepwear at New York Fashion Week

It’s a partnership straight out of a dream.

Samsung is joining creative forces with icon of luxury style, LaQuan Smith, to introduce new sleepwear ensembles at New York Fashion Week inspired by the innovative design and sleep insights offered on the new Galaxy Ring.

The line, fittingly titled Lucid Dream by Laquan Smith | Samsung, will include four pieces comprising two looks — one men’s and one women’s. The looks carry forward the sleepwear as daywear trend in a way only LaQuan could conceive it with day-to-night options that echo Galaxy Ring’s 24/7 wearable design.

The nighttime fashions and Galaxy Ring will be featured in LaQuan’s runway show on September 9, 2024 as part of his Spring/Summer ’25 collection at New York Fashion Week. LaQuan has been wearing Galaxy Ring to track his health and wellness in the months leading up to fashion week.

“Galaxy Ring looks like luxury jewelry, but there’s more than meets the eye,” said LaQuan Smith. “Spending time with the Galaxy Ring showed me how important sleep is to my creative inspiration, my dreams often inspire my designs. I was able to learn more about my own sleep and wellness habits, and time and again I found myself delving into the idea that fashion can be an inspiration for so many other passions — your health, your aesthetics, and connecting with who you are in a more profound sense.”

The sleepwear sets in the collection were conceived by LaQuan in part using the Galaxy Z Fold6 which he used to review the data and insights collected by his Galaxy Ring in the Samsung Health app, explore designs and inspiration, and communicate with partners.

“Galaxy Z Fold6 was an incredibly helpful creative partner in this process,” said LaQuan Smith. “I was able to use the S Pen on the large screen to sketch out designs, and Circle to Search when I saw inspiration I wanted to explore further. Plus, the AI translation features have been a gamechanger for communicating and coordinating with partners and vendors across the globe.”

The pieces will be available at retail for the general public after the runway show. Each sleepwear garment will include a hangtag with a QR code that offers a behind-the-scenes look into LaQuan’s personal experience with Galaxy Ring and how it inspired the pieces.

“We want our technology to help every single one of our users explore their creativity and pursue their passions,” said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. “The guidance offered by Galaxy Ring together with the creative power of Z Fold6 really showcases the potential of the Galaxy ecosystem powered by Galaxy AI, and what’s possible when these devices work together in the lives of our users. To see this come to life with a designer that has LaQuan’s artistic vision is incredibly inspiring. We can’t wait for the world to see what emerges from this partnership.”

Galaxy Ring is the latest addition to Samsung’s wearables portfolio, offering an intuitive approach to everyday wellness in a small form factor built for 24/7 wear. Track key health markers, including sleep quality, plus receive personalized wellness tips throughout the day. Learn more at Samsung.com.