Samsung Electronics will hold a press conference on January 6, a day before exhibitions open for CES 2025 in Las Vegas, NV.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live here on the Samsung U.S. Newsroom. Until then, stay tuned to the Samsung U.S. Newsroom for more updates on the company’s plans for CES 2025.