With Local News Popular as Ever, Samsung TV Plus Expands Local News Offering
If you prefer to receive the latest local and national news on television, you’re not alone. In fact, nearly two-thirds (64%) of Americans prefer consuming news on TV, ahead of newspapers, digital, and social platforms.
In a recent survey conducted by YouGov on behalf of Samsung Electronics America, Inc, respondents confirmed that TV viewing across the U.S. remains overwhelmingly strong, with local news leading the pack with 62%, followed by national/political (55%) and international news programming (24%).
In a constantly evolving world, it’s no surprise that consumers primarily rely on national TV news for political/global affairs (45%) and major crime stories/trends (37%). However, even in our app-connected lives, over 7 in 10 (77%) respondents said that local TV weather remains the most trusted source of updates.
Local Leads the Way
The survey also found that politics, crime, and the weather are not the only things viewers tune into TV news for, with popular on-air personalities remaining a big draw for audiences across the U.S. In fact, local news anchors (43%) and local weather reporters (37%) are the most enjoyed on-air personalities across all categories. National news hosts (35%) rounded out the top three TV news personalities, followed by political news hosts (24%).
The survey exploring consumer TV habits was commissioned by Samsung Electronics, the #1 global TV manufacturer that also powers Samsung TV Plus, its free ad-supported streaming service reaching 23 countries and over 106M+ devices globally. Samsung TV Plus offers over 190 channels and growing in the U.S., with a robust selection of news, sports, entertainment, movies and lifestyle programming via linear channels and on-demand content.
Something for Everyone
Samsung TV Plus delivers the news you need from across our extensive offering of leading news channels including ABC News Live, Black News Channel, Bloomberg TV, Bloomberg Quicktake, Cheddar News, LiveNOW from Fox, NBC News NOW, Newsmax, Newsy, Real America’s Voice, Telemundo Al Día, TYT Network, USA TODAY, WeatherNation and Yahoo Finance. To access local news, Samsung Smart TV users can tune into Channel 1041 or see the full line-up of news offerings here: https://www.samsung.com/us/televisions-home-theater/tvs/tvplus/all-channels/.