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Samsung TV Plus Hits 88 Million Monthly Active Users
The rapid expansion is fueled by its core U.S. user base who over-indexes in the key 18-49 advertising demographic;
FAST Service Emerges as #1 Most Used App on Samsung TVs in the U.S.
10/28/2024
As streaming expands consumer options and access to premium content, Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has seen remarkable growth. Now with 88 million monthly active users and an over 50% increase in global viewership YoY, Samsung TV Plus’ audience scale and engagement make it the #1 app in the U.S. on the #1 TV brand.
The service’s rapid expansion has been fueled by its core U.S. user base of Gen Zers, Millennials, and Gen Xers, who over-index in the key advertising 18-49 demographic. Samsung TV Plus continues to strengthen its global presence with recent launches in Singapore and the Philippines, and is soon to launch in Thailand, expanding its availability to 30 territories worldwide.
As viewers grow wary of rising subscription prices and continue to pour into free alternatives, major publishers and content owners have embraced the opportunities in FAST and AVOD. Samsung TV Plus has become a key pillar in the distribution strategies of many of the world’s most established media companies, sports leagues, independent studios, and creators.
With a wealth of free premium content, Samsung TV Plus has carved out a unique offering across a wide array of genres with more than 3,000 channels and tens of thousands of on-demand options that keep audiences coming back. The service’s viewership growth is propelled by increased consumption across both linear and AVOD, with on-demand viewing surging more than 400% YoY globally, and making it an even more powerful engine for audience engagement.
“The success of Samsung TV Plus reflects our commitment to delivering a superior user experience with high-quality content that resonates with consumers. When we embarked on this ambitious journey, our vision was to offer a premium streaming alternative that was both simple to use and free. The strategic bets we made nearly a decade ago have established a strong foundation for a service now enjoyed by 88 million streamers each month, and the path ahead is bright and promises continued growth well into the future,” said Salek Brodsky, Senior Vice President & General Manager at Samsung TV Plus.
For advertisers, Samsung TV Plus brings together curated fan-favorite content with the sophisticated audience targeting and full-funnel performance marketing and measurement capabilities of digital. In addition to over-indexing in the 18-49 demographic, Samsung TV Plus also over-indexes on primetime and late-night viewing in the U.S. Samsung Ads offers several innovative ad solutions on Samsung TV Plus, ranging from Contextual Audience Collectives around top-performing content genres to interactive shoppable ad and gaming experiences designed to drive outcomes.
“As the ad-supported streaming ecosystem continues to surge in popularity, Samsung TV Plus has emerged as a clear favorite among viewers across key demographics, with advertisers in prime verticals already leveraging its immense opportunity,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With today’s announcement, it’s evident that our viewers continue to be super leaned in and engaged, choosing to return time and time again. For advertisers looking to drive outcomes and prove results, Samsung TV Plus brings together the best of TV and streaming to offer an effective and measurable performance-driven solution.”
