Samsung Welcomes Audrey Nuna and Haley Baylee to Team Galaxy

Launched yesterday Unpacked, the latest Galaxy S26 series features Samsung’s most powerful AI experiences yet, with enhancements designed to simplify everyday tasks and help users get things done confidently, privately, and without complexity. With professional quality cameras across the lineup, users can snap stunning photos anytime, while the industry’s first built-in Privacy Display¹ limits visibility for others viewing from the side.

On the heels of the Galaxy S26 launch, Samsung is excited to share that singer and rapper Audrey Nuna, model, influencer Haley Baylee, and 11 bold creators, gamers, and curators of art, music, lifestyle, and culture have joined the existing #TeamGalaxy roster for the 2026 season.

“Samsung’s Team Galaxy is about more than partnerships. It’s about true collaboration, working with creators who represent our diverse customer base, and connecting across cultures and conversations to celebrate innovation,” said Keena Grigsby, Chief Marketing Officer and Vice President Mobile eXpereince at Samsung Electronics America. “We’re thrilled to have Audrey Nuna and Haley Baylee joining the wave of trendsetters switching to Samsung. Audrey and Haley represent a generation of groundbreaking pioneers who are shaping and driving conversations across culture, fashion, music and digital spaces. Together, with our incredibly talented group of new and existing Team Galaxy members, we’re underscoring the capabilities of the Galaxy S26 series and demonstrating how Samsung technology empowers bold creativity and elevates everyday life without limits.”

Audrey Nuna is a Korean-American singer-rapper, well known for her role as “Mira” in Netflix’s KPop Demon Hunters. With her genre-bending and chart-topping musical success, she has built a dedicated following that celebrates her raw talent and bold artistic persona.

“When it comes to working with Samsung, it’s exciting to see a household name still hungry to push boundaries. I’m happy to be partnering with a legacy brand that means so much to the history and culture of South Korea and to offer my creative perspective on this campaign,” Audrey commented. “It means even more to have my mother a part of the spot as well as upcoming music. The collaboration feels poignant and full-circle.”

A series of creative spots featuring Audrey showcase the ways that Galaxy S26 and Buds4 Pro help her maximize moments of creativity and innovation in her daily life. The campaign incorporates her signature style and artistic visuals to create a cohesive and memorable brand experience. In addition, the campaign’s soundtrack features Audrey’s music to highlight her emotional engagement, reinforce her artistic identity, and underscore how she utilizes the Galaxy ecosystem of devices to support her creative endeavors.

By sharing her talent, story, and the ways her favorite Galaxy devices empower her creatively, this campaign seeks to inspire connection by underscoring similarities between Audrey and Galaxy S26, in addition to the ways that Galaxy can support users’ unique and individualized needs.

Influencers will also share their personal stories throughout the campaign to show the ways Galaxy technology enhances their lives and to demonstrate the real-world benefits of Galaxy S26— including a series of posts from Haley Baylee showcasing the first-ever built-in Privacy Display.

Audrey and Haley are joined by 11 extraordinary creators and 13 legacy Team Galaxy members to round out the latest #TeamGalaxy cohort.

To learn more about #TeamGalaxy, visit: https://www.samsung.com/us/explore/brand/meet-your-team-galaxy/.

To learn more about S26 and the latest Galaxy innovations, marking a new phase in the era of AI as intelligence becomes truly personal and adaptive, visit: https://www.samsung.com/us/smartphones/

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