RIDGEFIELD PARK, N.J. – May 14, 2015 – Samsung Electronics America, Inc., a leading innovator in home appliances, has finally solved the biggest floor care challenge facing busy Millennials: Helping maintain cleanliness in their home, with minimal time and effort. The Samsung POWERbot robotic vacuum offers an impressive mix of technological sophistication, powerful performance and sleek form, making it impeccably designed to meet the needs of today’s new generation of homeowners. And, it’s now available for the first time in the U.S.

For ideal cleaning results, vacuuming should be done at least once a week in light traffic areas, twice weekly in highly trafficked areas and daily if you have pets2. But with consumers more time-stretched than ever, vacuuming is not high on the list of household to-do’s. The Samsung POWERbot takes the work out of housework with its powerful suction that keeps floors automatically clean, even on a daily basis, with no extra effort. By having the robotic vacuum running daily versus handling it themselves weekly, consumers benefit from a more consistent clean.

“Consumers’ homes are an extension of themselves, and its appearance is very important,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “The POWERbot robotic vacuum cleans just as well as full-size upright and canister models, but it does the work for you. Consumers now have a new level of convenience to take better care of their homes with little to no effort.”

Consumers can easily set the POWERbot and let it go to work. Its onboard digital camera and FullView Sensor™ help it detect obstacles and determine an optimal cleaning path by creating a complete map of the home, including walls, furniture and stairways. Simply turn it on, and let it do the vacuuming with no worry of moving furniture or clearing objects on the floor. When finished, the POWERbot returns to its charging port.

No matter the situation, the POWERbot was designed for you:

For the can’t-be-bothered cleaner: The Samsung POWERbot cleans with 60 times more suction than previous models to tackle any floor care need — from hair balls to dust bunnies, food crumbs to just plain dirt. Being the first cyclonic robotic vacuum in the U.S. – the powerful Cyclone Force system generates strong centrifugal forces to separate dirt and debris into an outer chamber to reduce filter clogging and maintain suction power. You can let it go to work, while you go about your day.

For the floor fanatic: Typical robotic vacuums struggle with moving from bare floor to carpet. Not the POWERbot. The unique design of its EasyPass™ wheels enable it to automatically transition from tile and hardwood to area rugs and carpet to provide excellent cleaning performance and suction on both surfaces. It also rolls right over most vacuuming obstacles like door jams with ease. And it features a wide motorized brush that enables the vacuum to clean large areas with little movement and automatically adjusts for carpet or hard floor cleaning.

For the sloppy snacker: Share a home with someone who leaves food crumbs wherever they go? Have a child who seems to get more cereal on the ground than in their mouths? The POWERbot includes the option for on-demand spot cleaning. Simply point its accompanying remote control light beam at a particular area, and the POWERbot will follow, sucking up debris as it goes.

For the pet parent: Pet owners may love their cats and dogs, but don’t love the hair they leave behind. The Samsung POWERbot keeps pet hair and dust bunnies at bay and out of sight. According to Samsung tests, the POWERbot tackles pet hair with ease on bare floor and carpet. Now if only it would throw the ball to Fido, too.

The Samsung POWERbot robotic vacuum (VR9000) is available now for an MSRP of $999.00.

For more information about Samsung appliances, visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology.  A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brand. To discover more, please visit www.samsung.com.

1Compared to previous Samsung models

2 Carpet and Rug Institute


* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.