Corporate
How COVID-19 Is Shifting Job Responsibilities for Samsung Employees: Supply Chain
8/7/2020
Customers are seeing products, solutions, and services through a new lens – a lens that is continuing to evolve and likely to have a lasting effect on long-term behavioral trends.
As part of a Q&A series, Samsung employees across business areas share their views on what customers’ new expectations, needs and priorities are; how they plan to meet their evolved demands; and which habits are here to stay.
Name: Sue Carlton [LinkedIn]
Title: Supply Chain Manager, TV Production, Sales & Inventory
Location: Ridgefield Park, New Jersey
Years with Samsung: 10 years, 6 months
1. Has your customer’s expectations, behaviors, and priorities evolved in this new environment? If so, how?
We’re seeing unprecedented demand for consumer TVs and our retail partners rely on us to maintain a steady supply of product. There has also been amplified demand for longer term supply visibility and we’ve seen a new willingness from our partners to provide us with an extended commitment horizon to secure product. Simultaneously, this is putting even more pressure on our operations to execute flawlessly every step of the way. Basically, “On Time, In Full” expectations have never been higher.
2. How are you responding to meet the changing needs of your customer?
At the onset of the crisis in the U.S. and abroad, we had to develop contingency plans for possible factory and supplier closures in Mexico. We flexed rapidly to execute quick production and export to our U.S. warehouses and, with an assist from our Global Operations office, we were able to secure additional production space in factories in Europe and Asia.
SEA TV supply chain management has always had a close partnership with other working groups. But now more than ever, we’re actively engaging more closely on a daily basis with our primary factory, Product Marketing, Corporate Affairs, Logistics, Global Operations, Sales, and Collaborative Planning, Forecasting and Replenishment teams.
Now, there’s heavy micromanagement involved in our daily operations. Our vendors have become more reliant on Samsung and there’s an increase in requests for information exchange. I often think of our Production, Sales & Inventory team as air traffic control; operationally, we’re the middleman for integral data points to and from so many other departments.