The Consumer Electronics Show (CES) 2025, the world’s largest electronics exhibition, kicked off in Las Vegas on January 7. Samsung Electronics drew a steady stream of visitors to its booth — featuring a futuristic design that reflected the company’s enduring “AI for All” vision and its unified AI ecosystem linking home, work and travel.

The Vision Highlight Zone offered a comprehensive look at the future of smart living powered by Samsung’s advanced technologies such as SmartThings and Samsung Knox. Each section of Samsung’s dynamic booth demonstrated the unlimited potential of AI and IoT technologies within and beyond the home — highlighting smart solutions designed to optimize home environments, shared residential spaces, offices, commercial settings, vehicles and even marine vessels.