Mobile
Samsung Galaxy Z series returns, and there’s no escaping it: ‘Join the flip side’ season 2
7/6/2023
Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.
Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.