School is out for the autumn holidays. But for parents of teens in particular, a new challenge emerges: how to stay in touch and keep the kids entertained during the holidays. The Samsung Galaxy A15 may be the awesome device that is packed with features that will keep you connected, sharing, streaming and doing so much more.

When investing in mobile phones for your family, you are probably looking for devices that will deliver reliable connections and crystal clear calls. Then you should take a closer look at the Samsung Galaxy A15, which is a 5G smartphone. With 5G technology on-hand you might, for example, see shorter delays between dialing a number and the call connecting ^[1]. This could also allow for crisper phone calls with better handling of background noise, so you can connect better with the kids even if they are in a noisy place.

At times during the holidays kids may leave the house to hang out with their friends in interesting places like parks or malls. When they are out and about, they’ll often take photos and videos to document and share their experiences with their social networks.  The Galaxy A15 presents awesome camera features ^[2] like the 50MP main camera, 5MP Ultra-Wide and 2MP Macro cameras, and a 13MP front camera, that ensure that every detail of their outing is captured with the kind of awesomeness that Samsung Galaxy A series devices are famous for. From capturing delicious TikTok videos of lunches with friends using the Macro camera to capturing the scenes at the mall with the Ultra-Wide camera and even taking detail rich pictures of the night outing using the nightography settings. Plus, when on a 5G network, the Samsung Galaxy A15 is capable of making the streaming and sharing of content blazing fast. So there could be less complaints from the kids about poor videos, photos or latency when they are watching social media content or streaming online entertainment on the 6.5-inch FHD+ Super AMOLED display ^[3].

Sharing experiences on social media is a popular pastime and as the latest smart phone of the times, the Galaxy A15 also comes with a host of privacy and security features. Foremost in sharing securely is the Private Share – a feature that ensures that you can share files privately and prevent recipients from re-sharing by creating read-only versions and blocking screenshots. You can also set expiration dates for files. Your Galaxy A 15 can also give you security suggestions, like strengthening your p@s$w0rD!!!!! or setting biometrics for screen lock. And…as life happens, the kids may lose their phone. Enter Samsung Galaxy’s Find My Mobile, a free service that helps you locate your phone worldwide. You can also use Galaxy Find My Mobile to make the phone ring loud or activate options to the option to remotely lock your device, block access to Samsung Pay, and even delete Samsung Pay or simply wipe data from the entire device. As a parent you can be confident that the Samsung Galaxy A15 is the perfect companion for your kids when socialising in person or online.

One of the other anxieties that parents may have, especially in South Africa, is loadshedding and not being able to recharge phones during the electricity blackout. However, with the Galaxy A15’s 5,000mAh (typical) battery ^[4] they can worry less because the battery charge can last for up to two (2) days and the super-fast charging ^[5] may allow for rapid recharging even in those short windows of time before the house is left without electricity. Once fully charged, you can stay connected, have all-day fun and be super-productive. It has the power to keep you going, giving you more time to do everything else that you love – from streaming, sharing to gaming and much more.

Availability

If you want to get yourself or your kids the latest Samsung Galaxy A15, it is available now at all participating retail stores nationwide, at a recommended retail price of R3, 999 ^[6].

Disclaimers

^[1] Dependent on network, carrier and connected device.

^[2] Availability of features may vary by market, carrier and connected device.

^[3] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cut-out.

^[4] Terms & Conditions Apply.  Actual battery performance may vary with different operating conditions and applications. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900mAh. The capacity is different for each model.

^[5] The Wall Charger for Super-Fast Charging (25W) sold separately. Super-Fast Charging speed depends on battery level and other factors; use only Samsung-approved chargers and cables; do not use any worn or damaged chargers or cables; incompatible charger or cable can cause serious injuries or damage to your device.

^[6] Recommended Retail Price

The Galaxy A25 5G promises an immersive mobile experience with its stunning display that provides vibrant colours and sharp contrast. The A25 5G’s 6.5-inch FHD+ Super AMOLED 120Hz display ensures a faster, smoother experience when gaming, scrolling, watching videos, reading articles etc. The phone boasts a versatile triple 50MP OIS camera that shoots clear, bright photos without shaking them. You can capture life’s moments in breathtaking detail with this phone’s sophisticated triple-camera system, including a high-resolution main camera, lens, macro lens, and depth sensor, bringing delightful experiences to your everyday entertainment.

In the Galaxy A15, you’ll have a fast, reliable, and stylish smartphone that can help you keep all your memorable moments. Every picture and video that you capture with the Galaxy A15 advanced 50MP triple-camera system, and all other important files will be safely stored courtesy of the 4GB memory and expandable storage up to 1TB ^[1], giving you smooth performance and sufficient space for your digital life.

For affordable, balanced performance and an all-round awesome viewing, the Galaxy A15 has got you covered. The Galaxy A15 features a 6.5-inch FHD+ Super AMOLED 90hz display, providing a large screen with brighter and more vivid colours for your everyday mobile needs.

The new Galaxy A series will be available at retailers nationwide from 01 February 2024. Customers would be happy to know that they can add Samsung Care+ for accidental damage protection for their Galaxy A25 5G and A15, for peace of mind, especially in those times when life happens ^[2]. Experience premium support for your device, ensuring it stays in top condition.

Specifications:

[1] Memory & storage options and microSD card support may differ by country. Actual storage space may vary by country, model, file size and format.

[2] Terms and Conditions Apply. Activate within 30 days of purchase. Valid for one screen repair incident within a 12-month period. A repair fee is payable per incident.

With a wide range of smartphones, the Galaxy A series is so much more than mere pieces of technology. These are awesome devices that can help us celebrate our awesome moms. Packed with great features that give you an all-round amazing mobile experience, these smartphones can help you live your best and happiest life as you create and document those wonderful memories on a special occasion like Mother’s Day.

This Mother’s Day, partner with the Galaxy A54 5G and A34 5G to capture all the timeless and beautiful moments with mommy dearest. The two devices’ awesome cameras, with enhanced optical image stabilisation (OIS) and video digital image stabilisation (VDIS), offer excellent photographs as well as sharp and stable video, and thanks to Nightography, you will be able to capture clear and vivid detail even at night.

The A54 5G and A34 5G form part of the Galaxy A series smartphones that can help you bring your A game to any scenario with their handy and practical features. Whether you want to capture the perfect selfie with mom, her glorious smile or are physically apart and want to connect with her through a super-smooth video call, the Galaxy A54 5G and A34 5G offer astonishing detail thanks to their respective 50MP and 48MP main cameras and 32MP and 13MP front cameras. All the pictures and videos you capture will be safely kept courtesy of the 256GB (A54 5G) and 128GB (A34 5G) internal storage. Furthermore, both devices have an IP67 water and dust resistance rating¹, meaning they’re durable and safe in shallow water and dusty conditions.

As we celebrate one of the most important people in our lives on this Mother’s Day, it’s important to take stock of what these ‘super beings’ mean to us and the lengths they go to just to make sure our lives are better. In many ways mothers do what they do for their children for the same reason that Samsung does what it does, to enhance the quality of people’s lives, be it at home, work or playfield.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer

¹ Both are rated as IP67. Based on lab test conditions for submersion in up to 1 metre of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of devices is not permanent and may diminish over time.

JOHANNESBURG, South Africa – Samsung Electronics has unveiled the Galaxy A54 5G and Galaxy A34 5G – two innovative smartphones that advance Samsung Galaxy’s commitment to designing awesome mobile experiences.

The new additions to the popular Galaxy A54 5G  will help users shoot steady and crisp videos, see clearly even in bright conditions, and do more of the things they love with a powerful two-day battery life that has 25W super-fast charging capability [1].

“Cutting-edge mobile experiences are increasingly essential to everyday life,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With continuous enhancements to the Galaxy A series, we are ensuring that more people around the world can access our transformative innovations.”

Take Awesome Day and Night Photographs, Enhanced with Creative Editing Tools

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality even in bright conditions, making use of Samsung Galaxy’s incredible Nightography and AI capabilities. Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 5G offers astonishing detail thanks to its 32MP front camera. The main camera does a proficient job with its 50MP.

The Galaxy A54 5G comes with ample storage for all your pictures and videos with 1 memory variant 8 and a massive 256GB on board storage with up to 1TB expandable with an optional microSD card. The Galaxy A34 on the other hand – helps users capture their special moments with an AI 48MP triple camera and it comes with 1 memory variant 6 and a 128GB on board storage.²

For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size. Users can also now remove unwanted shadows and reflections for the first time in Galaxy A series, thanks to the enhanced editing tools.

Experience Awesome Performance with Vivid Display and Fast 5G

Galaxy A34 5G comes with fast motion display – 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.³ Both the Galaxy A54 5G and Galaxy A34 5G also guarantee up to four generations of OS upgrades and five years of security updates. These features allow users to access the latest software and security to maximise the smartphone lifecycle.

Stay Connected Without Compromising on Durability

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Durability is also a big feature in these new smartphones as they come with IP67 – a dust and water-resistant feature that helps it to withstand up to 1-metre of fresh water for up to 30 minutes.⁴

Availability

The Galaxy A54 5G, Galaxy A34 5G and Galaxy A14 will be available from April 1^st, 2023⁵ in two colour options, including Awesome Lime and Awesome Graphite.⁶ The Galaxy A24 is coming soon and will be available in May this year.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer

^[1] Terms & Conditions Apply. Actual battery life, charging time, and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency, and other factors. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[2] Actual storage capacity available is subject to preloaded software. Memory option may vary by market. MicroSD card sold separately. Availability of detailed features (such as Memory and Processor) may vary by market and carrier.

^[3] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

^[4] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

^[5] Availability and timing may vary depending on market and carrier.

^[6] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

JOHANNESBURG, South Africa – 24 June 2021 – Samsung has shared its 5G vision and latest network innovations at “Samsung Networks: Redefined”, a virtual event where the Samsung Networks leadership team presented an overview of Samsung’s notable 5G accomplishments and new solutions driving network transformation.

At the event, Samsung Networks highlighted key developments in its global expansion, which includes delivery of over four million 5G-ready radios around the world. Samsung focused on how it is advancing virtualisation to drive next-generation networks, and leading 5G radio innovation by embedding its radios with the company’s latest in-house chipsets.

“We are delighted to discuss the infinite possibilities of wireless technology, as we continue our 5G journey, and pave the way towards the next phase of 5G,” said Justin Hume. Director: Integrated Mobility at Samsung South Africa. “Samsung’s 5G vision includes bringing together the best global expertise and technical insights that can help operators and consumers take full advantage of 5G benefits. We’re grateful that our customers and partners have joined us on this journey, and look forward to achieving many more 5G milestones together.”

The following are key areas of advancement that Samsung Networks leadership covered at the virtual event:

Virtualisation

Virtualisation of an entire network from Radio Access Network (RAN) to Core will offer multiple benefits to operators, bringing greater efficiency, scalability and flexibility in network management, as well as easier upgrades through software implementations. Recent vRAN accomplishments include the following solutions:

• • Samsung vRAN has virtualised all elements of a baseband unit. Backed by years of R&D, Samsung deployed the industry’s first fully-virtualised commercial 5G RAN delivered end-to-end (Link). Recently, the company demonstrated the capability to support multi-gigabit speeds of Massive MIMO radios on COTS servers (Link), showing how the performance of vRAN technology is now near the performance of custom hardware solutions.
  • Samsung vCore is built with a cloud-native containerised architecture, enabling operational automation while ensuring optimised performance. With high adaptability and scalability, Samsung 5G vCore allows network operators to quickly launch new services and upgrade per business needs. Since introducing its first virtualised Core in 2015, the company has successfully commercialised the world’s first 5G Non-Standalone (NSA) vCore, and achieved a significant milestone in data processing capacity on its 5G Standalone (SA) Core (Link).
  • Network management solutions help optimise operational efficiencies in virtualised networks. Samsung Cloud Orchestration, known as SCO, coordinates an entirely automated process of network deployment and optimisation. Samsung’s Network Slice Manager supports simplified management of slice resources, while AI-based analytics provides intelligent analysis of network performance.

5G Radios

Samsung has been pioneering 5G technology to support RAN solutions for more than a decade, through research, standardisation and commercial rollouts of its highly competitive 5G solutions. New developments are:

• • In-House Chipsets: Samsung continues its leadership in chipset research and development, with an expanded line-up of new chipsets, including a 3^rd generation RFIC, 2^nd generation 5G modem and DFE-RFIC integrated chip (Link), part of the company’s initiative to help foster compact and efficient, yet high-performing 5G solutions.
  • New Solutions: Samsung continues to expand its 5G radio lineup. The company recently unveiled its wideband radio (Link) supporting 400MHz of bandwidth in mid-band, and designed to help operators drive more flexible and cost-effective deployments. Also introduced are the next generation 5G Compact Macro and baseband units, as well as its new One Antenna Radio (Link), a solution that delivers a more compact form factor with antenna integration, offering simplified installation and deployment efficiencies.

Private Networks

Samsung has the capability to build reliable and secure private networks, leveraging its comprehensive solutions portfolio. The company’s industry-leading 5G solutions offer a resilient backbone to private 5G networks, introducing use cases such as smart factories (Link) and a real-time 4K video monitoring system (Link). Samsung also provides end-to-end PS-LTE solutions, from network equipment to applications and devices. The company is powering the world’s first 3GPP-compliant nationwide PS-LTE network in Korea (Link), and accomplished the demonstration of the industry first MCPTX video call on a cloud platform (Link).

6G Future Vision

As part of its networks overview, Samsung Networks: Redefined shares Samsung’s vision of 6G technology, and the world it will help create. Samsung stays ahead in preparing for new generations of wireless technologies. The company led 5G research and development even before 4G deployments, and is already preparing for 6G. Now, the company is set to accelerate 6G innovation, bringing hyper-connected experiences to users (Link). Samsung recently explored the potential of the Terahertz (THz) spectrum application for 6G wireless communications, demonstrating an end-to-end 140GHz wireless link using a fully digital beamforming solution (Link).

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualised RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

JOHANNESBURG, South Africa – 22 June 2021 –On June 22, Samsung will reveal how it is leading the evolution of next-generation networks at the event of “Samsung Networks: Redefined.”

Join us to discover how the company’s cutting-edge technologies will help unleash the full power of 5G, ultimately creating a more seamlessly connected society.

The event will be available at Samsung Newsroom, Samsung Networks’ YouTube channel beginning at 4pm.

Why is Massive MIMO a key technology?

With the exponential growth in mobile traffic, the newly deployed 5G solutions must provide fast and stable network connections. Massive MIMO is a major breakthrough in technology which improves the network capacity and the user’s 5G experience. Massive MIMO, outfitted with a large number of antennas, can control the antennas to concentrate the emitted radio signals into a narrow beam focused on a designated user, resulting in a significant improvement in throughput and efficiency while reducing interferences among nearby users.

[Coverage comparison between the legacy antenna and Massive MIMO]

Samsung leads the Massive MIMO evolution

Samsung provides a wide array of Massive MIMO radio line-up that aim to support all of the globally defined 5G spectrums in mid-band and serve diverse environments and site requirements. In 5G’s initial stage, Samsung Massive MIMO radio featured a slim, lightweight, compact design to ensure easy installation and quick deployment. These specifications were a key driver for Korean operators launching one of the world’s first 5G services in 2019.

Samsung will continue to develop technology that supports a vast array of the spectrum with higher capacity. The company will lay the groundwork for more innovations by introducing the next-generation Massive MIMO with enhancements in the latest 3GPP release 16 and 17, as well as Distributed FD-MIMO (Full Dimension MIMO) in the coming years.

For further information on Samsung’s Massive MIMO for New Radio, read the whitepaper here (Link).

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core network technologies. Samsung supports 5G commercial services in the world’s leading markets, including Korea, the U.S. and Japan. In addition, the company is rapidly expanding its global footprint to new markets including Canada and New Zealand.

JOHANNESBURG, South Africa – 17 December 2020 – Samsung didn’t just help introduce 5G to the world – they’ve been setting new records. An October 2020 report from Strategy Analytics revealed that the Samsung Galaxy S20+ 5G was the best-selling 5G device by revenue for the first half of 2020, accounting for 9 percent of global revenue. The Galaxy S20 Ultra 5G was second, accounting for 8 percent of global revenue, and the Galaxy S20 5G was third, accounting for 5 percent during the same period. Together, Samsung’s S20 trio were the top-selling 5G smartphones in the world, accounting for 22 percent of global 5G sales revenue.

In addition to leading sales records, Samsung has also launched a series of new devices and network solutions to bring 5G to more people across the world. In the last two years, Samsung has introduced a full portfolio of Galaxy 5G phones, from devices like the Galaxy Note20 5G, to category-changing devices like the Galaxy Z Fold2. Samsung has also released 5G enabled PCs and tablets. In addition, Samsung has worked closely with leading mobile operators around the world to advance 5G through a wide array of network solutions, including 5G RAN, Core and Network Automation tools.

“Samsung has established itself as a leader in the 5G space, and played a key role in the development of 5G around the world,” said Neil Mawston, Executive Director at Strategy Analytics. “With global 5G smartphone shipments expected to exceed 660 million devices by the end of next year, we believe the company will continue to play a significant role in growing the next-generation mobile network.^[1]”

The success is a testament to Samsung’s pioneering vision for 5G that started over a decade ago.

Leading the 5G Transformation

For more than 10 years, Samsung has been laying the groundwork for 5G by investing in the creation of meaningful innovations and building a strong network of partners. From chipsets to network solutions and devices, Samsung has been developing the critical components of 5G from the technology’s inception.
Samsung’s leading research and development teams, as well as collaborations with standardisation groups and carriers, enabled the technology to deliver faster data speeds and higher bandwidth promised by 5G^[2]. In 2009, it started research into ultra-high frequency mmWave technology. By 2013, it reached speeds above 1Gbps in test trials (Link) and a year later, broke its own record by using mmWave to reach 7.5Gbps (Link). Since 2018, Samsung’s various 5G network solutions have played a key role in the commercial launches of 5G services in Japan, Korea, and the United States.

“Samsung has achieved outstanding technical breakthroughs in 5G and this is a reflection of our continuous research and development spanning over a decade,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa  “Powered by our in-house chipsets and software, Samsung’s 5G RAN and Core solutions have been delivering competitive performance to the operators, and we will continue to lead the forefront of the global 5G market by bringing unparalleled experiences to customers around the world.”

To ensure consumers get the best 5G experience, Samsung has also expanded collaboration with IT firms and mobile operators to push 5G technology forward, particularly for 5G Standalone networks, private 5G networks, and mission-critical networks. Moreover, its 5G network solutions portfolio includes the latest advanced 5G network solutions, such as RAN, Core, and Network automation tools.

Beyond network solutions, Samsung introduced the world’s first commercially available 5G smartphone and tablet in 2019: The Galaxy S10 5G and the Galaxy Tab S6 5G. For the past 2 years, Samsung has continued to fine-tune the 5G experience for consumers in 5G-ready markets, defined by intelligent connections and optimal performance available on Galaxy devices.

Partnerships with Xbox, for example, provide Xbox Game Pass Ultimate members with console-quality graphics and access to their favourite titles on the go via cloud gaming (Beta) with devices like the Galaxy Note20. With social distancing and workplaces going remote, optimizations for Google Duo have ensured high-quality video chats connect people to family, friends, and co-workers. Together with various industry partners, Samsung has also been helping enterprises harness the true potential of 5G in private networks. It has collaborated with public cloud leaders to simplify the deployment of private 5G networks for enterprises to bring intelligent solutions into factories and offices.

These innovations are available on Samsung’s full portfolio of 5G devices, which includes affordable mid-range devices in the Galaxy A series, laptops like the Galaxy Book Flex, high-end tablets like the Galaxy Tab S7/S7+, and more. But this is just the beginning of Samsung’s plans for 5G.

Making 5G Available to More People

Samsung has its sights set on bringing next-gen connectivity to more people in more markets. A key part of this plan is to roll out more device options beyond the high-end segment and introduce 5G connectivity to a wider range of entry-level devices. Another key element is to expand Samsung’s 5G network footprint across the globe, delivering immersive 5G experiences to more customers and markets around the world.

“Our goal has always been to put the power of 5G into as many hands as possible and push the industry forward with pioneering innovations,” said Won-Joon Choi, EVP and Head of Flagship Product R&D Team at Mobile Communications Business, Samsung Electronics. “The early success of Galaxy 5G devices is proof that Samsung is offering users one of the best experiences 5G has to offer, and we will continue to do that by developing a broader range of Galaxy 5G devices at a variety of price points.”

In addition to expanding its portfolio, Samsung is making ground-breaking discoveries to make the 5G experience even better.

This year, Samsung introduced the power of network virtualisation by bringing its fully virtualised 5G RAN (vRAN) to the market, providing mobile operators with flexible, scalable, cost-efficient 5G networks with superior performance. It also unveiled Samsung’s Link Cell, a 5G indoor solution which enables operators to provide enhanced, seamless 5G experiences for their users. Additionally, the C-Band Massive MIMO radio solution Samsung introduced in October will give even more people access to immersive 5G experiences.

These advancements are a continuation of Samsung’s extensive work to develop 5G technology in collaboration with major global operators to showcase virtualised Core solutions and to test 5G end-to-end network slicing, advancing and unlocking the full potential of 5G. Samsung is also continuing its decades-long work with organisations like the 3GPP to develop standards for 5G that will help shape the future of the technology, from Industrial IoT (IIoT) to faster data transfer speeds and improved security.

With the success of the Galaxy S20 series, Samsung has already set the pace for 5G adoption and shaped consumer expectations for next-gen connectivity. As it continues to play a critical role in refining the technology and making it more accessible through a broader range of devices, including standalone 5G smartphones, the future of 5G looks more promising than ever.

[1] “Samsung S20+ is World’s No.1 5G Smartphone Model by Revenue”, Strategy Analytics, Publication Date: Oct 22 2020 https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphone-model-tracker/reports/report-detail/samsung-s20-is-world’s-no.1-5g-smartphone-model-by-revenue
[2] 5G availability and network performance, including but not limited to download and streaming speeds, may vary based on market, network and/or content provider, data plans, and other factors.

“For Galaxy fans, the seamless integration and access to the latest Android updates is an essential addition to Samsung’s flourishing ecosystem. For many years now, Samsung has consistently demonstrated the value this provides to customers. After all, the operating system and the innovation within the devices require a meaningful synergy that amplifies the user experience, while protecting Galaxy fans from unnecessary security breaches. With 5G capability there is now even more reason for Samsung smartphone users to feel empowered, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

Samsung has committed to launching devices that harness the power of 5G. This bodes well for South Africans looking to extend the lifecycle of their devices with future-proof functionality. When paired with the power of the Android operating system the power to create inspiring new mobile experiences is now in the hands of Samsung smartphone users.

Samsung also provides Samsung Knox, a defence-grade end-to-end security platform, regular Android security updates and proprietary app features updates to most of the Galaxy devices as quickly as possible. Additionally, the importance of contactless payments has been put into sharper focus recently as a preferred method of payment. That’s why Samsung Pay is another reason to feel safe and secure. This simple digital wallet allows you to use your cards instead of cash and do contactless payments almost anywhere on compatible Samsung devices.

Clearly, for Galaxy fans, Samsung and Android’s relationship benefits them in amazing ways – empowering people to do more of what they love most, with apps enabled at peak performance. As the largest Android manufacturer, this comes as good news to Samsung users.

As we move into a new year, there is now a clear need to move forward faster and stronger. With Samsung’s focus on 5G and building on its Android relationship, smartphones will provide many more previously unimaginable ways to work and play. The future is calling and Samsung is answering the call.

Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognised that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

There were some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head.