In an exciting collaboration, Samsung South Africa proudly partners with Decorex Africa to bring its design philosophy to life, showcasing how its innovative products seamlessly harmonize with customers’ lives under the theme “AI for All.” Taking place from 01 to 04 August 2024, Decorex Joburg is more than an exhibition; it is a movement towards a better future, using the power of design. They are redefining the way we live, creating a better life for people and planet alike.

Samsung’s main lifestyle stand promises to be a standout feature, presenting an impressive array of home appliances with the Bespoke AI range as a highlight. Attendees will be thrilled by the display of the 2024 AI TV line-up, the new Music Frame Smart, Galaxy AI S24 smartphones, gaming monitors, and air conditioners. Each product exemplifies how AI is making technology accessible and beneficial for everyone.

Samsung’s showcase at Decorex Joburg will demonstrate how their AI-powered products are transforming everyday life into a better tomorrow. From smartphones and TVs to home appliances, Samsung’s AI innovations are designed to enhance and simplify daily experiences.

Smarter life with SmartThings will also be on display highlighting how to connect your smart devices and manage your home with a single, easy-to-use app, ultimately bringing calm to your connected world. SmartThings provides a smooth transition from chores to relaxation, so you can focus on what matters most to you. Now compatible with Matter and a wider variety of devices. For more information visit www.samsung.com/za/SmartThings.

Join South Africa’s top chefs at the Samsung Bespoke Cooking Theatre, in collaboration with @home. For four delicious days, indulge in cooking, tasting, and learning from demos by Chef Zana Alvarado from Mestizo & Zana Alvarado Collection, Corvin Pietersen from That Food Guy, Su-Yen Thornhill from Chéz Fong, and Priscilla Treehart, Chef Funi, Chef Zandeleen and @home guest Chef Greg.

This year’s line-up promises unforgettable culinary experiences. See line-up here: https://www.decorex.co.za/joburg/en-gb/Features/SamsungBespokeCookingTheatre.html#/sessions

Decorex Joburg 2024 will be a remarkable event, providing a platform for decor, design, and lifestyle aficionados to explore the latest trends and innovations. Samsung’s participation underscores their commitment to integrating advanced AI technologies into everyday products, merging innovation with creativity to make life smarter and more efficient.

Samsung is excited about the future and remains dedicated to pushing the boundaries of innovation and design. The success of this year’s partnership with Decorex Joburg sets the stage for even more exciting collaborations and product advancements.

Visit decorex.co.za for more information about the shows.

General admission tickets to Decorex cost R10 less if you buy online ahead of time instead of at the door, and the first 2 000 people who purchase a ticket online will receive a 10% discount voucher for Samsung.com.

Joburg ticket prices online:

• Adults: R150
• Pensioners/students R110
• Children 2- 12 years: R30
• Children under 2 free

Joburg ticket prices at the door:

• Adults: R160
• Pensioners/students R120
• Children 2- 12 years: R40
• Children under 2 free

Decorex Joburg Show times:

• Thursday 1 August 09h00-18h00
• Friday 2 August 09h00-18h00
• Saturday 3 August 09h00-18h00
• Sunday 4 August 09h00-17h00

To buy Decorex Joburg tickets visit: https://decorex.howler.co.za/decorexjhb24

Apply as a trade visitor for Decorex Joburg here: https://register.decorex.co.za/joburg/delegate/register/default 

After hosting a successful show in Cape Town, Samsung’s partnership with Decorex, one of Africa’s leading decor and design platforms, brought a showcase of interior design to the heart of Johannesburg. For four days, 3 – 6 August 2023, the Sandton Convention Centre was a hive of activity as Gauteng residents got their opportunity to feast their eyes and enjoy the latest in technology, design, sustainability and lifestyle.

The three-year partnership between Samsung and Decorex highlights their shared commitment to sustainability and showcases Samsung’s cutting-edge products and eco-conscious initiatives for a brighter future. Decorex has been instrumental in driving the growth of design and decor in Africa and following its lively return in 2022, it picked up where it had left off by bringing visitors a great opportunity to explore the newest design concepts, innovative and sustainable home improvement solutions. Celebrating 30 years of décor, design and lifestyle trends, Decorex Africa hosted the exhibition at the Sandon Convention Centre for the first time ever, which put it on a grander scale. This allowed Samsung to be part of a consumer-faced platform this huge, enabling the giant tech company to have a large footprint across all floors of the fair to the benefit of its consumers and fans.

Samsung’s collaboration with Decorex at this esteemed event allows the tech company to showcase its latest innovative products including mobile devices, home appliances, smart TVs, smart monitors, and gaming monitors. Samsung’s exhibition stand was focused on showing visitors how they could enhance their lives through the core values of sustainability, connectivity, and design. The showcase featured a range of Samsung products, including the latest SmartThings-powered connected experience, demonstrating smart technology’s seamless integration into everyday living.

Visitors explored Samsung’s newly launched 77” OLED TV with sleek design and cutting-edge picture display, state-of-the-art WindFree Aircon wall, the funky Freestyle smart projector stand, and the captivating USURPA digital art gallery, which showcased the concept of digital art and NFTs on the Frame TV. Selected artists were at hand to demonstrate their artistic prowess using a Samsung Tab8 Ultra. USURPA also gave a talk at the Future Talks stand about their exciting and visionary partnership with Samsung and how it bodes well for the future of digital art and its aficionados.

In the keeping with the theme of partnerships, Samsung’s premium products, The Freestyle smart projector and The Serif lifestyle television found homes at other stands through collaboration where they were used to display other brands’ products.

Furthermore, there was a dedicated Samsung Bespoke Home section, featuring the company’s cooking range and a host of local chefs and food enthusiasts. The talented chefs brought to life just how visitors can get the best out of the kitchen appliances by preparing delightful signature dishes to tantalise the guests’ taste buds. Besides gaining some great cooking tips and recipes, visitors also caught a glimpse of how they can customise their own kitchens and design them to suit their personal tastes and style.

Samsung has been empowering consumers with personalised lifestyles, and revolutionising home customisation through design and connectivity while prioritising sustainable living solutions for the benefit of both consumers and the planet. With energy costs rising and the increasing effects of climate change on life as we know it, the company’s eco-conscious efforts aim to help users save and reduce their electricity bills without compromising on functionality or style, as well as help protect the environment. Through a combination of exceptional energy savings, AI-powered technology, and seamless connectivity, Samsung’s products promote sustainable and personalised lifestyles.

Samsung’s products align with the growing trend of hybrid living, delivering customised experiences that streamline daily life, which bodes well for the 21^st century consumer that seeks uniqueness, convenience and practicality in their personal space. The latest expansion of the Bespoke Home offers consumers stylish designs, powerful connectivity, and personalised options, creating a harmonious blend of sustainable living and cutting-edge technology.

“As a company whose every effort is driven by the customer, we are, once again, thrilled to bring our customers such a platform through our partnership with Decorex, for them to experience just how they could benefit and enhance their own lives and spaces from the latest in design, innovation, and sustainability. Decorex 2023 helped demonstrate how Samsung is revolutionising the way we live, offering connected experiences and eco-conscious initiatives for a brighter future for all,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

▲ CEO and Head of DX (Device eXperience), Samsung Electronics

Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.

With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone as the main priority when considering their appliance needs. Now, how an appliance makes life more sustainable, connected and stylish is just as important.

Across the electronics industry, companies are exploring more fulfilling customer experiences on these terms. Among them, Samsung is uniquely positioned to provide it. Thanks to our wide array of products from smartphones and TVs to household appliances brought together under our exclusive SmartThings connectivity platform, Samsung can provide an experience of the home that is not just innovative but also truly holistic.

This year, through Sustainable, Connected and Stylish Life, we are taking the foundation of Bespoke in the home and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.

Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.

Sustainable Life – Make Sustainable Life Easy

How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, sustainability is more central to Bespoke than ever in 2023 with the vision to provide the most energy efficient products and solutions.

The technologies we are showcasing at Bespoke Life 2023 are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, SmartThings’ AI Energy Mode, can save energy up to 70% in various product categories, soon to be available in 65 countries this year. To help reduce microplastics – which have become a major contributor to marine pollution – we built upon our “Easy for Everyone” concept to develop the Less Microfiber Cycle and Less Microfiber Filter in collaboration with Patagonia.

Connected Life – Simplify Connected Life

With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.

With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by appliances that work together to provide a unified customer experience in the home. Last year, we launched SmartThings Home with six services, and this year we announced a whole new world of connectivity under the theme of “Bringing Calm to Our Connected World.”

100% of our new Bespoke products support wi-fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users’ daily routines, as well as enhanced security, we want to ensure that the Bespoke experience is seamless and adaptable to changes in users’ lives.

Stylish Life – Create Stylish Life

A more expressive, customizable home and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliance to change.

To make our Bespoke products more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers’ changing lifestyles and tastes without the need for full replacement.

Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.

With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.

On June 7 at Bespoke Life 2023, we’ll announce more details about our expanding vision. Through Sustainable, Connected and Stylish Life, Bespoke Life is adding more convenience and value to every task and routine. We can’t wait to show you how Bespoke weaves these values into the things you do every day.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST).

Samsung announced the winner of the Bespoke Home Challenge, closing the curtain on the interior design competition that ran from October 2022. Zwelibanzi Nzuza’s design took the honours after seeing off stiff competition from his three fellow finalists. Zweli, as he’s affectionately known, won a cash prize of R100 000 that will help him kick-start his interior design career and propel him into his future of creativity.

Coming all the way from Kwa-Zulu, Zwelibanzi’s design philosophy is based on vision, inspiration and a leap of faith. He is very adventurous in his designs and often looks at results that inspire people beyond the norm. What sets him apart is his willingness to explore, expand himself in every project and produce something fresh at all times. “I perceived a high-spiritedness in the Bespoke fridge, which is the centrepiece of the design. That inspired sophistication and playfulness in my approach and I tried to use that as an anchor and a common thread in everything else in my space. I wanted something warm, welcoming, relatable, easy on the eye, and not overbearing or intimidating,” said Zwelibanzi.

For the first time, Samsung opened the Bespoke Home Challenge to young designers. The challenge was made to encourage the creators to design an integrated kitchen and living room space with the Bespoke Refrigerator as the centrepiece of their space. Being in a class of its own, the Samsung Bespoke Refrigerator range brings a kaleidoscope of colour, innovation, and unparalleled customisation to life.

The four finalists had to each put their best foot forward and do their designs at the new Samsung Lifestyle store at Design Quarter in Johannesburg. The other finalists were:

• Maresa Maartens (Gauteng) – Won second place in the Bespoke Home Challenge and walked away with R50 000 cash prize. Maresa was adamant that when designing, it is important to create rooms that feel like sanctuaries, where people can find ease of use, comfort, durability and low maintenance, she believes in design solutions and spaces that make users feel good mentally and physically and want to slow down.

• Keneilwe Mothoa (Gauteng) – Inspired by African heritage and culture and marrying this with modern and western inspirations. Her designs are based on African research and focus on the history for the future. She designs for both functionality and aesthetics, capturing all the senses: touch and feel to name a few.

• Mbali Maseko (Gauteng) – Mbali believes that going forward design should be minimalistic with a touch of Africa. She would like to add a touch of Africa to any beautiful, personal and Bespoke home.

The challenge focused on up-and-coming young designers and was a way to give them a unique platform to test their skills and an opportunity to design and give their own interpretation of a perfect Bespoke Home. After being identified for the final round at the end of September 2022, the four finalists had a chance to showcase their creativity and skill at the brand new Samsung Lifestyle at Design Quarter.

Media entrepreneur and International Speaker, Jo-Ann Strauss, who formed part of the judging panel, said the bar had been raised in this edition of the competition. “Samsung is renowned for always going big in everything they do and it is exciting to see that the My Bespoke Home Challenge competition was no exception. It’s amazing how this competition has grown bigger and better. It is such an excellent platform for young up-and-coming designers and I’m proud to be part of it for the second time. A competition like this is important to celebrate what the young designers learn as it prepares them for the real world and the work environment. The designs of all four finalists were absolutely beautiful and made it tough for the judges. I was particularly impressed by how the contestants brought their own personalities to the fore through their designs. I also enjoyed hearing the personal stories from the contestants about their individual journeys and we all thoroughly enjoyed Zweli’s personal story.”

Zweli said he is over the moon at being crowned the winner and takes it as a reminder that he is on the right track in terms of following his passion and love for interior design. “This is like a dream. Never in a million years would I have imagined I would win such a competition. I have learned a lot more than I thought I would in this competition. I feel grateful and absolutely humbled by the entire experience.  The fact that my family is also here to celebrate with me makes it extra special. I will be investing the prize money towards realising my dream and growing my business,” said Zweli.

“The My Bespoke Home Challenge competition is Samsung’s effort to invest in young designers and youth as part of our design and concept store. These post-COVID times have highlighted the importance of our personal spaces and the role they play in our overall wellbeing. It is what inspired this challenge as well because our homes have become multifunctional as spaces where we need to work, relax and entertain ourselves, so they need to be optimal for all those purposes and more. Our vision at Samsung is to allow our consumers to be able to make their spaces look and feel the way they want that also reflects their own personalities and tastes,” said Mike van Lier, Vice President for Consumer Electronics at Samsung.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Bespoke appliances at the event by expanding the limits of what is possible

with Bespoke at home

Samsung has announced the return of Bespoke Home 2022, the second annual global showcase highlighting the latest in Samsung’s innovative home appliances. This year’s event will revolve around three key themes related to expansion – of space, experience and time. Samsung will highlight how Bespoke is furthering its global reach and surpassing the boundaries of the kitchen, how life experiences are being expanded through convenience and flexibility and how Bespoke is extending the lifecycle of appliances allowing customers to enjoy Bespoke products for longer.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalisation through customisation, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product line-up to the entire home with various product categories equipped with upgraded functions and new colour options. At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalised homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together – Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal. Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00. The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.

The AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites¹ and removes 99% of odours from clothes.²

The AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top. The AI Pattern feature personalises the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the AirDresser is equipped to give your garments the precise care they need. Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The AirDresser provides customised care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimise your time management with the Auto Cycle Link and AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the AirDresser for worry-free drying after a wash. The Auto Cycle Link feature recommends the most appropriate drying course once a cleaning cycle ends. Through its connection to your Samsung smart washer, it quickly and intelligently identifies the appropriate drying cycle on your AirDresser according to the wash cycle settings.

The AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

Find out more about this incredible appliance here.

¹ As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.
Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).
² Removes 99% of odour causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.