“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by transcribing and translating call recordings or turning voicemails audio into text. AI Select² is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴supports more photos and continuous shooting, making it easier to capture the spectacular group photos where everyone looks their best. Fan favourite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search. The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect. Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor¹¹, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography¹², making it easier to capture clear and true-to-life photos and videos even in low light conditions. Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced colour even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance¹⁴, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super-Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside. Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind if accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault²⁰, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available in South Africa. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Gray and Awesome Dark Green²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect your value in the device.²³

The Galaxy A57 is priced from R11,999²⁴, and the Galaxy A37 starts from R8,699²⁵. Buy your new Galaxy A series on pre-paid from Samsung stores, Incredible Connection or on Takealot, and add a Galaxy Fit3 and save R699 or add a Galaxy Buds Core and save R799²⁶.

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

^[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

^[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

^[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time.

^[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

^[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

^[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

^[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

^[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

^[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

^[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[15]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

^[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

^[18] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

^[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

^[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[21] Colour and model availability may vary depending on country, region or carrier.

^[22] Colour and model availability may vary depending on country, region or carrier.

^[23] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visithttps://www.samsung.com/samsung-care-plus/

^[24] Recommended retail price only. Prices may vary per retailer.

^[25] Terms and conditions apply.

^[26] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

Samsung Electronics has released the latest Galaxy A24 LTE smartphone – giving Galaxy fans yet another awesome device to stay connected.

This latest edition of the much-loved Galaxy A Series is here to redefine awesome with a brand-new design featuring a brilliant, Corning Gorilla Glass display protection as well as an awesome screen and camera that shoots sharp and steady to give you the best collection of all your life’s special moments.

From the back of the phone, the improved design of the latest Galaxy A24 LTE sports a glossy plastic finish and prism pattern back cover with a refined and polished camera deck. The optimised ratio between the corner and the camera modules – in particular – give the phone a sophisticated look while the no camera housing is straight out of the apex S series design playbook.

The phone’s sleek and premium design is well complemented by its exquisite flat body pattern. You also have the option of two beautiful colours, black and light green¹, to choose from to complete your phone’s look and ensure that you stand out.

Awesome Screen

The Galaxy A24 LTE’s super AMOLED display, from the 6.5-inch² full high-definition screen, gives a brilliant, vivid display that also keeps your eyes comfortable. With its eye care display³ and low blue light emission that is always clear even under bright sunlight, scrolling through your phone, binging on your favourite shows or playing games would be a pleasant experience that will not harm your eyes.

Awesome Camera

Capture all your different vibes and gain awesome perspectives with the triple-lens camera that includes an excellent 13-megapixel (MP) selfie lens that will be sure to deliver your photos and videos in immaculate quality. The main super sharp and steady 50MP camera is supported by an ultra-wide 5MP and a macro 2MP lens to give you even more options and angles for your beautiful shots.

Awesome Battery

You will be happy to learn that all these exciting features of the Galaxy A24 LTE will not quickly deplete your battery power and you will be able to enjoy them for much longer courtesy of the powerful 5,000mAh battery, which can last for more than two days on a single charge⁴. With video playback time up to 20 hours⁵, the battery can last long enough to keep you connected and should you need a quick recharge, the 25W fast charger⁶ will handle things for you to pick up where you left off in no time.

The Galaxy A24 LTE comes with the latest software in Samsung’s One UI 5.1 to give you an even finer mobile experience that is one up on the Galaxy A23 LTE, which it replaces. Memory is taken care of by 4GB of RAM while storage space is 128GB that is expandable by up to 1TB with MicroSD⁷.

In staying true to form and its commitment to the planet, Samsung’s eco-conscious technology and innovation were applied in the creation of the Galaxy A24 LTE, from the device itself to its packaging. The side keys and SIM trays were made from recycled plastic. No hazardous substance was used and the packaging was minimised and developed using recycled paper. The Galaxy A24 LTE will be available nationwide at retail partner stores from 01 May 2023 at a recommended retail price of R4999⁸.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimers

¹ Colour options may differ by country.

²  Screen measured diagonally as a full rectangle without accounting for the rounded corners.

³ Galaxy A24 LTE’s display panel received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. This certification can be found on https://www.sgs.com.

⁴ Two+ Days Battery: Actual battery life varies by network environment, features and apps used, and many other factors. Estimated against the average usage profile compiled by Strategy Analytics. Independently assessed by Strategy Analytics between 2023.01.19-01.30 in UK with pre-release versions of SM-A245 under default setting using LTE networks.

⁵ Video Playback time: Usage time tested in an internal laboratory with unused products. Usage time may vary with other test method considering the deviation in actual user environment.

⁶ Charger sold separately.

⁷ Memory and storage options and MicroSD card support may differ by country. SD card sold separately.

⁸ Actual recommended retail price only. Prices may vary per retailer.

JOHANNESBURG, South Africa – Samsung Electronics has unveiled the Galaxy A54 5G and Galaxy A34 5G – two innovative smartphones that advance Samsung Galaxy’s commitment to designing awesome mobile experiences.

The new additions to the popular Galaxy A54 5G  will help users shoot steady and crisp videos, see clearly even in bright conditions, and do more of the things they love with a powerful two-day battery life that has 25W super-fast charging capability [1].

“Cutting-edge mobile experiences are increasingly essential to everyday life,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With continuous enhancements to the Galaxy A series, we are ensuring that more people around the world can access our transformative innovations.”

Take Awesome Day and Night Photographs, Enhanced with Creative Editing Tools

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality even in bright conditions, making use of Samsung Galaxy’s incredible Nightography and AI capabilities. Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 5G offers astonishing detail thanks to its 32MP front camera. The main camera does a proficient job with its 50MP.

The Galaxy A54 5G comes with ample storage for all your pictures and videos with 1 memory variant 8 and a massive 256GB on board storage with up to 1TB expandable with an optional microSD card. The Galaxy A34 on the other hand – helps users capture their special moments with an AI 48MP triple camera and it comes with 1 memory variant 6 and a 128GB on board storage.²

For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size. Users can also now remove unwanted shadows and reflections for the first time in Galaxy A series, thanks to the enhanced editing tools.

Experience Awesome Performance with Vivid Display and Fast 5G

Galaxy A34 5G comes with fast motion display – 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.³ Both the Galaxy A54 5G and Galaxy A34 5G also guarantee up to four generations of OS upgrades and five years of security updates. These features allow users to access the latest software and security to maximise the smartphone lifecycle.

Stay Connected Without Compromising on Durability

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Durability is also a big feature in these new smartphones as they come with IP67 – a dust and water-resistant feature that helps it to withstand up to 1-metre of fresh water for up to 30 minutes.⁴

Availability

The Galaxy A54 5G, Galaxy A34 5G and Galaxy A14 will be available from April 1^st, 2023⁵ in two colour options, including Awesome Lime and Awesome Graphite.⁶ The Galaxy A24 is coming soon and will be available in May this year.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimer

^[1] Terms & Conditions Apply. Actual battery life, charging time, and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency, and other factors. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[2] Actual storage capacity available is subject to preloaded software. Memory option may vary by market. MicroSD card sold separately. Availability of detailed features (such as Memory and Processor) may vary by market and carrier.

^[3] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

^[4] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

^[5] Availability and timing may vary depending on market and carrier.

^[6] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

South Africa, 13 January 2023 – The Galaxy A04s, A04 and A04e series is perfect for those looking for their first love. You now have a choice between three awesome phones, as Samsung continues on its quest to introduce Galaxy innovations. Coming with a sleek design and classic colours, the new Galaxy A04 series smartphones come with all-round great improvements. This remarkable A04 series is made for everyone of all ages and gender – it’s perfect for both personal and business use.

This Galaxy series comes with a number of impressive features and benefits including a smooth display screen that measures 6.5” diagonally with HD+ Infinity-V display resolution, which allows you to enjoy a full visual experience with dynamic gaming. It is also equipped with incredible camera quality, impressive videos and multi-tasking capabilities.

It’s remarkable design and innovation comes in soft, rounded edges that ensure that your phone sits comfortably in your hand even during long stretches of scrolling. This series supports Bluetooth and Wi-Fi connectivity, allowing you to easily access your emails and work WhatsApp groups. The large battery which packs a 5,000 mAh offers two-days battery life after just one charge¹. The Galaxy A04s has a stunningly smooth 90Hz refresh rate and the entire series boasts a 6.5-inch HD+ display that will give you silky scrolling and immersive video experience, with screen transitions that feel buttery.

It has a memory on-board capacity of 3 + 32GB and Storage SD card of up to 1TB that gives you the convenience to store important documents, should you need to work from home or download work images. The Galaxy A04s pulls all the stops with a superbly natural 50MP High-Resolution triple camera that lets you shoot wide or tight with down to F1.8, allowing you to take quality photos even in low light settings. The main camera is supported by two 2MP sensors and a 5MP selfie camera.

This Triple-camera allows for more delicate portrait shots to be captured as well as outstanding portrait expression for any occasion. The Galaxy A04 – on the other hand – comes with a Dual Camera, a 5MP selfie unit and a 2MP depth sensor, while the primary camera is 50MP. The A04e does its business with a 13MP Dual Camera, also backed up by a 2MP and a 5MP selfie camera.

With these incredible cameras, you can choose how you want to enjoy your leisure time – be it on social media or watching an educational programme or even a sports game. This series also caters for those who enjoy surfing the net but safely and those who are looking to keep in touch with loved ones who stay far away through video chat services.

If you are looking to enter into a better mobile experience with smartphones that are packed with features that you need, yet won’t break the bank, the Samsung Galaxy A04s is now available at a recommended retail price of R2 999². The Galaxy A04 is available in stores at a recommended retail price of R2 499², while the Galaxy A04e is available at a recommended retail price of R1999².

*Disclaimers:

^{1 Estimated against the usage profile of an average/typical user. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.}

^{2 Recommended prices only. Prices may vary per retailer.}

Samsung proudly supports Busan’s bid for the World Expo 2030

What do you get when you pair an amazing and awesomely creative bunch of Gen Zs (Zoomers) with awesome mobile devices? Awesome content and all-round great stories and entertainment.

That’s exactly the recipe for creating awesome – putting Zoomers and the Galaxy A Series together. #BehindTheAwesome, which is set to rollout exclusively on Samsung digital platforms, was created to celebrate and unpack the magnificent stories of awesome South African Gen Zs.

Entrepreneur and designer, Nicole Ncube, Creative film director, Lindokuhle Langa and Tik Tok and music extraordinaire, Khanyisa Jaceni all have one thing in common, they’re young, hip, happening, on the move and love what their mobile devices allow them to do all in the name of self-expression and chasing their respective passions.

These free-spirited, expressive, unconfined, young digital natives are all agreed about the things that are most important in what their handsets should give them; good battery life, a quality camera to capture great videos and pictures and decent storage for their awesome content.

Despite losing her job at the height of Covid-19, Tik Toker Khanyisa refused to be defeated. She used her phone to launch herself a new career as a content creator on social media. Inspired, trendy and humorous, awesome is what she is and does. “As a content creator, my mission is to keep inspiring and empowering young people to go for their dreams,” she says.

Filmmaker Lindo says he wants to tell authentic stories and have fun while doing it and his device helps him do just that. He says his life gets quite busy and moving from production to production means a 16-hour set day is often on the cards, and it helps to have a phone with a reliable battery. “A two-day battery life is the kind of thing that makes my life so convenient because I can just use it and go and it’s always ready for me,” states Lindo.

Designer Nicole reckons the most awesome feature her phone could have is to literally bring food to her, but seeing as we’re a long way off from that, she’s just happy that it has an awesome camera, long-lasting battery life and can help her wake up every morning courtesy of the 7h30am alarm she’s set. While she enjoys Instagram on her phone, she also likes YouTube videos and says, “I watch the weirdest things on it so the coolest one would have to be a pimple-popping video,” quips Nicole.

These Zoomers may all be walking different paths but what’s undeniable is that ‘Awesome is what they are all doing!’ They have made strides in their chosen fields but they’re only warming up and the galaxy is their limit.

Whether you’re snapping pics alone or with friends, you can take your best Galaxy photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Using Photo Remaster, you can breathe new life into old and low-quality images or use Object eraser to remove any background distractions to create your picture-perfect shot.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

Samsung has announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display, and two-day battery life^[1], the new Galaxy A series features 5G connectivity, defence-grade security, an eco-conscious, stylish and slim design, and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates^[2] to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome – even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch^[3] Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch^[4] Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super-Fast Charging^[5] – so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional, and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning® Gorilla® Glass 5 and IP67^[6] water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series^[7] removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defence-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share^[8], users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet^[9], a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology^[10] which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows^[11] to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability¹²

The Galaxy A53 5G will be available in South Africa from mid-March 2022 and the Galaxy A33 5G will be available beginning April 2022.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

² Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

³ Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

⁴ Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

⁵ Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

⁶ Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

⁷ Select Galaxy A devices launched in 2022 and more to come.

⁸ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

⁹ Samsung Wallet will be supported on both Galaxy A53 5G and Galaxy A33 5G. Availability and timing may vary depending on market.

¹⁰ 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

¹¹ Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

¹² Availability may vary by market.

The Galaxy A series is Samsung Electronics’ most popular smartphone category, leading the democratization of Galaxy innovations that is giving people the power to create, connect and thrive.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom in order to catch the latest Galaxy A Event streamed live starting at 4pm. For more details following the event about these all-new devices, stay tuned to Samsung Newsroom for all the latest information.

JOHANNESBURG, South Africa – 02 July 2021 – Samsung has launched the new Galaxy A22 smartphone, the latest in its remarkable collection of affordable devices. The Galaxy A Series is designed to make Samsung’s latest innovative products more accessible to a wider audience and the Galaxy A22 does that by offering exceptional value and incredible features. With an immersive visual experience that enriches streaming and gaming, and a versatile camera to capture your everyday, the Samsung Galaxy A22 is a powerful device in every way.

“The Galaxy A22 is an impressive device at excellent value that builds on our growing Galaxy A Series portfolio”, said Justin Hume, Director: Integrated Mobility at Samsung South Africa. “Featuring an immersive display and a versatile camera, our customers can experience next-generation performance, demonstrating Samsung’s commitment to providing accessible devices without compromising on quality”.

The Samsung Galaxy A22 boasts a 6.4inch¹ Infinity U Display. The high-resolution Super AMOLED screen ensures an immersive visual experience that lets you enjoy your favourite content with no interruptions. The Samsung Galaxy A22 enriches your streaming and gaming experience with a 90Hz refresh rate and 5,000mAh battery that’s designed for hours of smooth scrolling, giving you the freedom to take the most from your device.

Capture the everyday

The Samsung Galaxy A22 comes equipped with a versatile quad camera that helps you capture the world as and when you see it – and take selfies like a pro. Say bye to blurry photos and videos. With the 48MP Main Camera featuring OIS (Optical Image Stabilization), you can take smooth videos and sharp pictures, and pull in more light to brighten up your low light shots. This amazing camera system includes a 5MP ultra wide camera, 2MP depth camera and 2MP macro camera.

Designed with you in mind

The Samsung Galaxy A22 comes in a range of vibrant colours, Black, Mint and Violet, allowing you to express yourself how you see best. Combined with a smooth symmetrical form and round comfortable edges, this device fits effortlessly into your hand. It’s designed so you can be productive, creative and comfortable every day. For those who are looking to obtain this device for less, there is a great way to get cashback towards your A22 purchase. Trade in any of your pre-loved Samsung or non-Samsung devcies ranging from smartphones and watches, tablets, laptops as well as wearables with us, and get cash back per device that can be used towards your new Galaxy purchase. There are over 6000 devices that can be traded in as a great way to get your new galaxy for less. Visit https://www.samsung.com/za/trade-in/ to learn more around trade in

The Samsung Galaxy A22 is available nationwide at a recommended retail price² of R3999.

¹Screen measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and camera cut out.

²Price may vary depending on retailer pricing policy

Built for those who need a device that can keep up with their whole day, the Galaxy A02 has all the necessary features for staying connected to friends and family or streaming your favourite movies and TV shows on the go. Check out the infographic below to see more.