Besides being one of the global leaders in technology, Samsung is a brand that enhances our lifestyles and the way we live. From the home to the office, Samsung’s commitment to innovation in design allows consumers to have products that elevate their environment and reflect their personal style. By merging art, personalisation, and technology, Samsung continues to transform everyday living, offering products that transcend traditional design to create functional, beautiful, and inspiring spaces.

From turning a TV into a work of art to offering bespoke, customisable home appliances, Samsung’s design philosophy is rooted in the idea that technology should enhance, not disrupt, the aesthetic of our homes and workplaces. By merging sleek, modern design with advanced functionality, Samsung is leading the way in a new era where form, function, and style coexist in harmony.

Here’s how four key products embody this commitment to design innovation and personalisation:

The Frame TV: Art Meets Technology

Samsung’s The Frame TV is a breakthrough in the way we view entertainment and aesthetics. Designed to blend seamlessly with any décor, this sleek, minimalistic TV transforms into a beautiful work of art when not in use. With its Art Mode display, 4K QLED picture quality, and smart connectivity, The Frame doesn’t just deliver exceptional viewing experiences, it enhances the room’s overall ambiance. Samsung has taken care to ensure that the TV is anything but intrusive, creating a television that fits effortlessly into any living space and elevates it with its clean and sophisticated design.

Samsung’s vision for The Frame TV is to integrate entertainment into a home’s aesthetic, pushing beyond the traditional bulky, black box TV. It’s not just a screen – it’s a centrepiece that can be personalised to reflect the user’s artistic tastes, transforming the space into an elegant gallery allowing people to have access to over 2000 Art pieces from around the world, all available on the Samsung Art Store.

Music Frame: The Art of Sound

The Music Frame is another stellar example of Samsung’s commitment to blending art with technology. This product fuses high-definition digital art displays with an integrated speaker system, delivering a rich, immersive sound experience that elevates the atmosphere of any room. Whether you’re listening to music or enjoying visual art, the Music Frame transforms the space into a sensory experience, where both sight and sound are harmoniously blended. With seamless connectivity to music streaming platforms, the Music Frame is as functional as it is beautiful.

Samsung designed the Music Frame with a focus on artistic expression. It’s not just about playing music – it’s about elevating the entire environment with sound and design. This product brings together art, music, and high-quality audio to create a statement piece that enhances the aesthetics of any space.

Bespoke Fridges: Smart Luxury Redefined

At the centre of the modern home, the kitchen deserves appliances that are as intelligent as they are elegant. Samsung’s Bespoke Fridges blend contemporary design with cutting-edge technology to deliver a truly refined experience. With a minimalist, modular aesthetic, the Bespoke range integrates seamlessly into any kitchen while offering innovative features like AI-powered cooling, smart connectivity, and energy-efficient performance. These fridges adapt to your lifestyle, learning usage patterns to optimise temperature control and reduce energy consumption. Samsung has reimagined the role of the refrigerator—not just as a storage solution, but as a sophisticated, high-performance appliance that enhances both form and function in everyday living.

Samsung Mobile Devices: Redefining Mobile Technology

Besides home products and appliances, Samsung’s mobile devices, including the Galaxy A Series and Galaxy S Series, continue to push the boundaries of mobile design and technology. The Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G all mark a significant step toward opening up new possibilities for even more users through advanced mobile AI technology. As the first Galaxy A series to feature Awesome Intelligence, it offers a comprehensive and intuitive mobile AI experience that offers powerful and fun AI-powered tools for easy search and amazing visual experiences. The Galaxy S25 Series offers unmatched performance, with elegant, premium designs that are as functional as they are beautiful. These Samsung devices are a fusion of advanced technology powered by AI and stylish design, reimagining the possibilities of what a smartphone can be.

Nabilah Kariem is a content creator who specialises in décor design and lifestyle content, and has had experience with Samsung products as a brand partner – she had this to say: “As someone who’s deeply passionate about both design and intentional living, Samsung’s approach truly resonates with me. Their products don’t just serve a function – they elevate everyday spaces with beauty and thoughtfulness. From the unique charm of the Bespoke Airdresser in my laundry, to the artful presence of The Frame TV in my lounge, each piece feels like a seamless part of my home. The Music Frame adds a luxury touch to any room, while my Samsung mobile devices keep me creative and connected with effortless style. I love how Samsung merges form and function so naturally – it’s design that makes life feel considered and elevated.”

* Actual UX/UI may vary

For over a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation of our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung Electronics introduced Galaxy AI, ushering a new era of mobile experiences. This groundbreaking technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximising creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image, now integrated into Drawing Assist, is now evolving. Utilising more than a single input, like drawing with the S Pen or one’s finger, to a multimodal experience. Now, users can breathe life into their ideas by sketching them, describing the image they want with text or using voice commands to tell their Galaxy smartphone what to draw. If it can be envisioned, Galaxy AI can create it.

Let’s say you just want to really let your imagination run wild. With Galaxy AI’s multimodal capabilities, you can draw a cat using S Pen and then, type a “spacesuit” to put that cat in a space suit and send it to outer space. Or picture your dream home. Using the S Pen, you make a quick drawing of the facade. But maybe you’re not sure where you want that dream home to be. Simply type some possible locations, like “by the beach” or “up in the mountains” and Drawing Assist will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, Galaxy smartphones will become true AI companions that understand natural language through text, speech, and images. They will set a new standard of multimodal mobile AI for unprecedented creativity. But this is just a preview – tune into Galaxy Unpacked on January 22 to see how the next Galaxy S series can truly unleash your creativity.

On January 22, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com,  Samsung Newsroom, and Samsung’s YouTube channel beginning at 8 p.m. CAT.

Stay tuned and make sure to visit Samsung Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

The line between mobile gaming and PC or console gaming is blurring, and Samsung engineers have been working to obliterate it entirely. With the Galaxy S23, Samsung aimed to set a new standard for what a premium mobile device can do.

Well, mission accomplished

With the latest hardware, software, processing and more, the newest Galaxy smartphone comprehensively advances every aspect of the device. Galaxy has even optimized the games themselves through open collaboration with developers. The result: a world-class gaming experience with performance elevated in every area.

Creating the Ultimate Gamer’s Smartphone

At the heart of the Galaxy S23 series is the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy. As the most powerful chipset ever in a Samsung Galaxy smartphone, gamers get to have the optimal experience on their smartphones. It makes graphics smoother, with more stable frame rates. And it’s more power-efficient compared to previous models.

That’s increasingly important as mobile games become more demanding. Graphics on mobile titles are getting closer to what’s possible at home. Processors have more 3D rendering challenges. More textures and objects in a scene, plus higher frame rates and increasing resolutions.

The Galaxy S23 handles all this with ease. Samsung worked closely with Qualcomm to optimize the chipset for Galaxy. When development began, the priority was to ensure early GPU compatibility, reliability and optimized performance. The result is a faster GPU designed to keep up with the demands of power users. The new CPU structure also boosts the processing abilities of Galaxy S23 series by about 30% compared to the Galaxy S22 series.

Supporting all this is a key innovation empowering our gaming mission: Galaxy’s vapor cooling chamber. An overheated chipset may have to limit resources to protect both the user and the device. This causes game performance downgrades such as framerate drops. The vapor cooling chamber, made larger on the Galaxy S23 Ultra and brought to the S23+ and S23 models, reinforces gaming performance as it dissipates heat.

Making the Future of Gaming More Mobile

To excel at handling increasingly demanding workloads, a smartphone needs excellent hardware and software — and precise optimization to get the most out of both. The Galaxy S23 delivers the fastest mobile graphics of any Galaxy device. But more importantly, it can now sustain intense gaming performance for longer periods of time than on previous the S series. This was one of the biggest gaps between static and mobile gaming, and Galaxy is closing it.

Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is also designed to support new technologies such as ray tracing. Capable of handling light source effects such as shadows and reflection, the Galaxy S23 series could enable game developers to apply ray tracing effects on mainstream mobile games. But Samsung is going further as engineers are already working on more future-ready advancements so Galaxy smartphones can handle even more complex effects.

While plenty of smartphones can play games well on the go, Galaxy is striving for something extraordinary. Something like the Galaxy S23 series. Or as we like to think of it, the ultimate gamer’s smartphone — that’s only going to keep getting better. All these advancements help address one of the latest gaming challenges – cross-platform gaming. This is when mobile, console and desktop versions of a game need to share data across devices. This results in higher CPU and GPU loads than conventional games, which is a lot to handle. Good resource management is critical, as is the intelligence to balance performance and power.

Availability

Find your next Galaxy in stores and online. The Galaxy S23 Ultra is available for only R30,999 and the Galaxy S23 Plus and Galaxy S23 Base are R26,499 and R20,995 respectively.

Samsung proudly supports Busan’s bid for the World Expo 2030.

With its new, cutting-edge design, the Galaxy S23 series demonstrates that innovation brings both high-performance and sustainability for the ultimate premium experience.

The Galaxy S23 series raises the bar for both quality and aesthetics with less environmental impact than previous generations. To achieve this, Samsung has incorporated recycled materials in more device components than in any other previous Galaxy smartphone and designed the packaging box using 100% recycled paper. The presence of recycled materials in the Galaxy S23 series has also been increased, rising from six internal components made from eco-conscious materials in the Galaxy S22 Ultra to 12 internal and external components incorporating recycled materials in the Galaxy S23 Ultra.

The Galaxy S23 series makes living more sustainably easier and without compromise. By continuing to increase recycled materials in Galaxy devices, this helps to reduce the impact on the environment. Specifically, the use of recycled ocean-bound plastics in the Galaxy S23 series could prevent more than 15 tons of discarded fishing nets from entering the world’s oceans by the end of 2023, helping to reduce ocean pollution. These devices are built to last with better durability and reliability, so consumers can now enjoy a premium Galaxy experience for as long as possible.

This series is revolutionising how sustainability and innovation coincide. Building on Galaxy’s use of ocean-bound plastics, Samsung has now added even more recycled materials to the Galaxy S23 series, including aluminium and glass. It is the first Galaxy device to feature Corning® Gorilla® Glass Victus® 2, which offers improved strength for long-term use and contains an average of 22 percent pre-consumer recycled content.^[1]

These next Galaxy flagship smartphones will also be the first to deliver improved drop performance on rough surfaces like concrete² – the world’s most abundant engineered material, it redefines tough for consumers and original equipment manufacturers (OEMs).

This series is therefore UL ECOLOGO® certified³, meaning that the product has been certified for reduced environmental impact. It puts a focus on the environment and has achieved an Environmental Claim Validation for containing an average of 22 percent pre-consumer recycled content, as validated by Underwriters Laboratories (UL). (Products bearing the UL Environmental Claim Validation Mark undergo routine audits and testing to retain their status).

With Gorilla Glass Victus 2, Corning’s Mobile Consumer Electronics business that includes its ground-breaking cover glasses as well as glass and optics for semiconductor products, which enhance performance, deliver new connectivity features, and support immersive user experiences with augmented reality and 3D sensing.

Justin Hume, Vice President of MX Business at Samsung South Africa says: “As Samsung, we are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That is why we consider every phase of the product lifecycle with sustainability top of mind.

“We are now also equipping and encouraging customers to partake in product sustainability efforts with standby power saving technology and remote management for devices. At the end of the product lifecycle, Samsung makes recycling and upcycling efforts easier for customers with its eco-packaging and EPS cushion recycling program. We believe that our efforts will help to reduce the overall carbon footprint and preserve the earth’s natural beauty.”

Galaxy S23 series also provides four generations of OS upgrades and five years of security updates, so users are protected for longer. For more, see infographic below. Also, for those who are interested in pre-ordering⁴ the latest Galaxy devices, please click the respective links below:

• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimers:

^{2 Corning® recently developed this version of Gorilla® Glass and Samsung will be the first company to use the material.}

^{3  UL ECOLOGO® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, manufacturing and operations. Galaxy S23 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability}

^{4 Terms and Conditions Apply}

Re-imagined for different passions and lifestyles – from creators to collaborators – the Galaxy S23 and S23+ offer the freedom to choose the right device for your life to take everyday passions further. The Galaxy S23 and S23+ have an iconic rear camera design, with clean and linear camera lenses creating unity across the S series.

Accurately capture the beauty in your world with a versatile new 50MP main camera and 12MP front camera, enhanced with Super HDR¹ to capture more lifelike colours. Shoot epic photos and videos even in the dark with improved night-time photo and video functionality, which offers astonishing clarity.

Both models perform daily tasks smoothly thanks to the Snapdragon^® 8 Gen 2 Mobile Platform² for Galaxy, the fastest and most powerful chipset ever in Galaxy. Enjoy longer-lasting³  battery life with a battery capacity of 3,900mAh and 4,700mAh on the Galaxy S23 and S23+ respectively, increased by 200mAh each from the previous generation.

Justin Hume, Vice President of MX Business at Samsung South Africa says: “This new Galaxy S series was created to push beyond the limits and redefine what’s possible in a premium smartphone. Building on that promise, Galaxy S23 series has the power of our most advanced mobile technology to bring your world into sharper focus. It is the creator’s pro-grade camera for every day. The gamer’s immersive world on the go.”

Take a look at the infographic below and see how the Galaxy S23 and S23+ redefine the essential premium mobile experience and are tailored to your specific needs. To pre-order⁴ any of these devices in the latest Galaxy S23 series, please click the links below:

• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

For more, visit: #withGalaxyGalaxy S SeriesGalaxy S23Galaxy S23 SeriesGalaxy Unpacked 2023long-lasting batterySnapdragon

Disclaimers:

^{1 Terms and Conditions Apply: Availabolity of Super HDR selfie camera may differ by third party app.} 

^{2 Snapdragon ® 8 Gen 2 Mobile platform for Galaxy is optimised for Samsung and exclusive at the time for Galaxy S23 series’ launch} 

^{3 As compared to S22 Ultra.} 

^{4 Terms and Conditions Apply.} 

The Galaxy S23 Ultra is in a league of its own. By integrating the peak performance and productivity of the Note series with the ground-breaking photographic capabilities of the S series, the Galaxy S23 Ultra enables impactful connections like no other.

Thanks to upgraded functionality on the Galaxy S22 Ultra, taking beautifully vivid photos has never been easier with the Galaxy S23 Ultra. Shoot vibrant photos, stand-out selfies and cinematic videos with less noise even in dark conditions with Nightography. Additionally, the new Adaptive Pixel 200MP sensor enables epic, high-resolution photography with class-leading detail for crisp, lifelike photos.

The Galaxy S23 Ultra also offers the ultimate gaming experience on the go with fast and smooth mobile graphics. Heavy-duty games run with ease thanks to the exclusive Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy in collaboration with Qualcomm.

Immerse yourself in more of your favourite content with the Galaxy S23 Ultra. The bright and large 6.8-inch QHD+ display is powered by a 5,000mAh battery, which offers efficient and longer-lasting¹

performance.

Check out the infographic below for a closer look at how the Galaxy S23 Ultra helps users fuel their passions.

JOHANNESBURG, South Africa – Dr. TM Roh, Samsung President & Head of MX Business – Every year, mobile becomes less of an extension of our technology habits and more so the very core of those habits, as essential devices that people rely on to do more.

We create and consume content that connects, inspires, or simply entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with colleagues and deadlines when we’re away from our desks. We manage every part of our lives in one convenient place — from health and wellness habits to appointments, purchases, travel and more.

Our days revolve around these experiences, so people are choosing the devices they can depend on, from brands they can trust. This gets right to the heart of our purpose within the Samsung MX (Mobile eXperience) group — to design mobile technology that enriches people’s lives and contributes to a better world.

Setting New Performance Standards

This purpose drives us to push the limits of what’s possible for the performance and quality of mobile experiences.

Nowhere is that more relevant than in the Galaxy products that carry the Ultra name.

Since S20 series in 2020, we merged the beloved Note experience with Ultra, pioneering a smartphone with the power, performance, and creative capabilities of two leading Galaxy innovations in one.

Then, with launch of the Galaxy Tab S8 Ultra, we brought Ultra to a new device and redefined what it meant to watch, connect, work and play.

For Samsung, Ultra means big. Ultra means bold. Ultra means the best of the best in performance.

To take every day experiences further, we redefine the essentials.

The upcoming Galaxy is all about camera, performance and sustainability.

That’s why our pro-grade camera system is getting smarter. Our performance is getting more powerful. And our connectivity is getting more seamless.

Our upcoming Galaxy redefines performance and quality, which is how we build on your trust.

Innovation That Lasts

Performance isn’t just about more power. It is also about innovation that lasts.

It means building durable devices engineered to last longer and incorporating more sustainable materials that consider each phase of the product’s lifecycle. It also means supporting peak performance with years of security and OS updates and simplifying the longevity of a device — with Samsung Care+ and Self-Repair.

In 2022, Samsung Electronics announced a new environmental strategy to help tackle climate change. The MX Business will continue our efforts in helping to realise these goals by taking tangible climate action across our business and product lifecycles.

Premium Experience Without Compromise

On February 1 at Unpacked, we will introduce new devices that set the new premium standard for innovation.

They deliver powerful performance without compromise. They’re built to be more sustainable — and to be trusted by all.

At a time when the stakes are higher than ever, we’ve raised the bar by pushing performance further.

At Unpacked, we’re delivering our most powerful mobile devices you’ll continue to love for years to come, so you can be confident in your choice.

I can’t wait to share what’s next with you. See you all at Unpacked!

Samsung proudly supports Busan’s bid for the World Expo 2030.

Get ready to share the epic.

On February 1, for the first time in three years, Samsung Electronics will hold an in-person Unpacked event in San Francisco, beginning at 10 a.m. PST. Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.

Stay tuned on Samsung Newsroom for all the upcoming teasers, trailers, and news about Galaxy Unpacked 2023.