The evening began with the guests arriving in their favourite sleepwear, but sleep was far from the agenda at the homey Samsung DQX, Design Quarter in Fourways. The guests found themselves immersed in the Samsung lifestyle experiences created by the compact, portable and versatile, the Samsung 2^nd generation Freestyle, an entertainment device that makes it easy to bring big screen viewing experiences everywhere. In one of the kitchens they interacted with a multimedia display blazoned on a fridge. Those that chose to hang out in the lounge enjoyed a feast for the Una Rams-themed artwork that was supersized and spectacularly displayed on the wall using the Smart Edge feature of the Samsung 2^nd generation Freestyle.

Even the reception area got a bit of a face lift and transformed into the official Samsung Galaxy zone. This is where guests got the chance to flex and capture memories with the must-have foldable, the Samsung Galaxy Z Flip5. All this happened while others played video games on a 100 inch display with a Samsung 2^nd generation Freestyle that was hooked up to a Samsung Galaxy S23.

As if the excitement and the scenes of the night weren’t enough to wow the crowds, Samsung gave everyone in attendance to chance to win a Samsung 2^nd generation Freestyle worth R13,999. The fans were not disappointed as the headline singer and songwriter descended onto the scene to perform an intimate music set filled with his newest hits from the “Hold Me When I’m Cold – The Cuddle Pack” EP. He took the crowd on a nostalgic R&B journey with a variety of hits like Next2Me, SOS, 2am, Body Party, Bebe and Pull up. Along this journey with Lovers and Friends, he brought collaborators like Langa Mavuso and Tron Pyre to join him on the stage.

After an enthralling performance Una Rams said “I really loved this intimate session because I really wanted to make it a special moment for the fans, family and friends who have been rooting with me to celebrate this moment with me.” This was the first time that the talented Zoomer partnered with Samsung and he said that “It feels like I have just reached a new peak in my career and this partnership with Samsung puts the battery in my back to keep going and want to dream some more. I am a tech geek myself and getting the opportunity to work with Samsung. Tech is a tool that allows us to reach forward and do new things. It only makes sense for music to be elevated through tech. The marriage between Samsung and my brand makes sense”

Looking back at this new partnership, Anesu Malisa, Head of Samsung’s Future Generation Lab Africa, said “We’re always trying to find new ways to engage with customers, influencers and artists and tap into different passion points in exciting ways. So what excites us about this partnership with Una is that he had already brought out his amazing story of self-expression which included writing award winning music and led up to the launch of his latest music project launch. We wanted to find exciting ways to talk about the Freestyle, so we took the next big thing in SA music scene, Una Rams, and partnered him with the next big thing in tech, the Samsung 2^nd generation Freestyle to create an unforgettable night at the Samsung DQX”.

For more on Una Rams’ “Hold Me When It’s Cold – The Cuddle Pack” EP, follow the artist Instagram and watch the below video for a glimpse of how the night went:

Re-imagined for different passions and lifestyles – from creators to collaborators – the Galaxy S23 and S23+ offer the freedom to choose the right device for your life to take everyday passions further. The Galaxy S23 and S23+ have an iconic rear camera design, with clean and linear camera lenses creating unity across the S series.

Accurately capture the beauty in your world with a versatile new 50MP main camera and 12MP front camera, enhanced with Super HDR¹ to capture more lifelike colours. Shoot epic photos and videos even in the dark with improved night-time photo and video functionality, which offers astonishing clarity.

Both models perform daily tasks smoothly thanks to the Snapdragon^® 8 Gen 2 Mobile Platform² for Galaxy, the fastest and most powerful chipset ever in Galaxy. Enjoy longer-lasting³  battery life with a battery capacity of 3,900mAh and 4,700mAh on the Galaxy S23 and S23+ respectively, increased by 200mAh each from the previous generation.

Justin Hume, Vice President of MX Business at Samsung South Africa says: “This new Galaxy S series was created to push beyond the limits and redefine what’s possible in a premium smartphone. Building on that promise, Galaxy S23 series has the power of our most advanced mobile technology to bring your world into sharper focus. It is the creator’s pro-grade camera for every day. The gamer’s immersive world on the go.”

Take a look at the infographic below and see how the Galaxy S23 and S23+ redefine the essential premium mobile experience and are tailored to your specific needs. To pre-order⁴ any of these devices in the latest Galaxy S23 series, please click the links below:

• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

For more, visit: #withGalaxyGalaxy S SeriesGalaxy S23Galaxy S23 SeriesGalaxy Unpacked 2023long-lasting batterySnapdragon

Disclaimers:

^{1 Terms and Conditions Apply: Availabolity of Super HDR selfie camera may differ by third party app.} 

^{2 Snapdragon ® 8 Gen 2 Mobile platform for Galaxy is optimised for Samsung and exclusive at the time for Galaxy S23 series’ launch} 

^{3 As compared to S22 Ultra.} 

^{4 Terms and Conditions Apply.} 

Samsung Electronics today unveiled the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Galaxy’s ultimate premium phone experience. Samsung Galaxy’s most epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative artificial intelligence (AI). The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy unleashes a future-ready mobile gaming experience and powerfully sustained game play, supported by exclusive chipset enhancements made possible by Samsung’s close collaboration with Qualcomm. Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances Samsung’s sustainability commitment with the more recycled materials of any Galaxy smartphone.

“The most impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S23 Ultra and the entire Galaxy S series line-up are the new standard-bearers of a trustworthy premium smartphone experience that merges industry-leading innovation and future-forward sustainability.”

A Camera with the Most Megapixels and Extensive Creative Controls, From Day to Night

Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail. New Nightography capabilities transform how the Galaxy S series optimises photos and videos in a wide range of ambient conditions. Filming a favourite song at a concert, snapping a selfie at the aquarium, or grabbing a group shot of friends at dinner — whatever the scene, images and videos are sharp. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and colour tone.

In a Samsung Galaxy-first, Galaxy S23 Ultra boasts a massively upgraded Adaptive Pixel 200MP sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once. And because selfie cameras are more important than ever to how we communicate today, Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 introduce fast autofocus and the first Galaxy Super HDR selfie camera, jumping from 30 frames per second (fps) to 60fps, for noticeably sharper front-facing images and videos.

For users who want the ultimate creative control and versatility, the Galaxy S series offers a suite of tools that differentiate any photography experience. The Expert RAW app^[i], available exclusively on Galaxy, enables DSLR-style image shooting and editing in RAW and JPEG — no bulky camera equipment is required. Within the app, experiment with Multi-Exposure photo art or capture a clear view of the Milky Way with Astrophoto settings. Meanwhile, the new zoom capabilities on Galaxy Watch5 series’ Camera Controller app empower users to capture a perfectly framed shot right from their wrist.

Additional camera advancements include:

• Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions on Galaxy S23 Ultra.
• Recording videos feel more cinematic with enhanced 8K video⁸ at 30 frames per second with a wider angle.
• Advanced, object-based AI analyzes each detail in the frame, even down to minute facial features, such as hair and eyes, to carefully reflect a person’s dynamic characteristics.
• For an even more enhanced video experience, the new 360 Audio Recording feature^[9] on Galaxy Buds2 Pro creates multi-dimensional sound.

On Galaxy S23+ and Galaxy S23, the iconic Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.

Premium Performance Makes Way for the Future of Mobile Gaming

For creators and gamers alike, the desire to push limits and constantly reimagine what’s possible requires technology that outpaces expectations. Qualcomm Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, enables unprecedented performance while Galaxy’s most efficient 5,000mAh battery to date, lasts more than 20 percent longer than its predecessor[iv]. Mobile gaming, especially, gets a big boost with enhanced mobile graphics and sustained gaming graphics. Galaxy S23 Ultra’s graphics processing unit (GPU) is faster by more than 40 percent than the S22 and its neutral processing unit (NPU) is also optimised by more than 40 percent to balance performance and power for photography, videography, low-latency gaming and more. In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Galaxy’s Vapour Cooling Chamber, now bigger and on every Galaxy S23 series model, ensures immersing in a gaming marathon won’t slow down your experience.

All this power underpins Ultra’s expansive 6.8-inch[v] edge display with a reduced curvature to create a larger and flatter surface area for the best and brightest visual experience on a Samsung Galaxy smartphone. Samsung Galaxy’s unique Enhanced comfort feature allows users to adjust colour tones and contrast levels, lessening eye strain from screen time at night. Vision Booster now adjusts at four levels of lighting[vi] instead of two to combat brightness and glare in daylight.

Sustainability Advances the Essence of Samsung Galaxy

The Galaxy S23 series raises the bar for premium technology designed with the planet in mind. It is made using even more recycled materials than the Galaxy S22 series, including pre-consumer recycled aluminium and recycled glass, and post-consumer recycled plastics sourced from discarded fishing nets[vii], water barrels and polyethylene terephthalate (PET) bottles.

The new S series is the first to market Corning® Gorilla® Glass Victus® 2, adding heightened durability for long-term use and designed with an average of 22 percent pre-consumer recycled content. Plus, every Galaxy S23 smartphone comes in redesigned packaging made with 100% recycled paper.

With the Galaxy S23 series, Galaxy is doing more to minimise its impact on the environment without compromising quality and aesthetic. Galaxy S23 series is UL ECOLOGO® certified^[viii], meaning that the product has been certified for reduced environmental impact.

For users who want to extend the life of their device, Galaxy S23 series’ premium experience can be sustained through the years with four generations of OS upgrades and five years of security updates[ix]. To ensure the longevity, users can also leverage a variety of programs such as Samsung Care+, a support service for accidental damages, repairs and more^x.

User-Friendly Security and Privacy Enable an Open, Personalised Experience

Secure and private experiences are the foundation of the Galaxy S23 series. Every smartphone comes with Samsung’s end-to-end Samsung Knox protection. The Security and Privacy Dashboard on Galaxy gives users full visibility over who has access to their data and how it’s being used. With just a glance, it’s easy to see if personal data is at risk and receive simple prompts to change settings for a more secure experience. Users can also decide exactly which applications and programs get access to their data and how it can be used.

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S22 series, protects critical information on the S series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities.

More Freedom and Flexibility for Connected Lifestyles

At the core of Galaxy S series’ premium experience is the uncompromising innovation of Ultra. But the power and creative capabilities of Samsung Galaxy Ultra don’t stop at smartphones. With the brand new, first-ever Galaxy Book3 Ultra^xi, and the Galaxy Tab S8 Ultra, users can now have a connected, cutting-edge Ultra ecosystem.

Across every Galaxy S series model, though, connected experiences get added benefits. Multi control[x]ⁱⁱ, which connects mouse and keyboard functionality between a Galaxy PC and Tablet, now extends to Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 for the ultimate flexibility between devices. Plus, enhanced text usability makes it easy to copy and paste text, like URLs, from one device to another to pick up an activity on a new device. On Galaxy S23 Ultra, Google Meet paired with Samsung Notes and the embedded S Pen^[xi]ii now make video calls even more collaborative. With Live Share, all participants can now simultaneously co-edit a document from each of their devices, rather than viewing a shared screen.

Availability

The Galaxy S23 series comes in four nature-inspired matte hues: Phantom Black, Cream, Green and Lavender^xiv.

Starting on 24 February 2023, Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 will be available countrywide in carriers and retailers online and Unlocked by Samsung versions on Samsung.com.

Pre-order the Samsung Galaxy S23 series and get an upgraded memory size of 512GB HMV (High-Memory Variant)

plus a Galaxy Tab S6 Lite Wi-Fi (SM-P613) when you purchase the 256GB. The offer starts on 02 February to 06

March 2023^xv.

The R10 000 trade-in offer allows customers to save a fair portion of the cost provided the device they want to trade in is up to standard. This offer includes the discounted Samsung Care Plus offer once-off fee of R499 across Galaxy S23 Ultra, S23+ & S23. Applicable from 02 Feb to 30 April 2023^xvi.

The recommended retail price for Galaxy S23 Ultra is R31 999, Galaxy S23 Plus is R23 999 and Galaxy S23 is R21 999^xvii.

For more information about Galaxy DM, please visit: http://www.samsungmobilepress.com or http://www.samsung.com/global/galaxy.