Samsung South Africa is proud to announce the grand opening of the Samsung Store in Cavendish Shopping Centre a new retail destination that redefines the shopping experience through innovation, design, and customer engagement. Nestled in the Southern Suburbs, Samsung Store in Cavendish officially opens on 30 August 2024 and offers an unparalleled opportunity for consumers to explore and interact with the latest in Samsung technology.

The Samsung Store in Cavendish is more than just a retail space; it is a carefully curated environment designed to offer the newest and latest product range. It is where consumers can easily access Samsung’s wide array of products, solutions, services, and experiences — all under one roof. With its proximity, simplicity, and convenience, the store fulfils the immediate needs of its customers, while also deepening their relationship with the Samsung brand.

Oscar Makola, Chief Marketing Officer at Samsung South Africa, elaborated on the store’s significance, stating, “The Samsung Store in Cavendish features a more pronounced signature look and feel through its cutting-edge design and the easily recognisable Samsung DNA that inspires confidence and projects the company’s innovative spirit and commitment to technological advancement. This store is not just about selling products; it’s about creating a space where customers can truly engage with the Samsung brand. We are providing a convenient destination where shoppers have easy access to Samsung products, solutions, services, and experiences that enhance their everyday lives. With this new look, the store will not only offer loyal customers the most unique and immersive shopping experiences yet, but it will also help new Cape Town consumers discover the beauty of Samsung’s technologically advanced innovations.”

The store’s environment is meticulously crafted to deliver customer engagement and entertainment, strengthening Samsung’s position as an innovative, lifestyle brand. It serves as a hub where clear and effective communication builds customer discovery and understanding of Samsung’s products and features. From software upgrades and data transfers to hardware repairs, the store’s efficient and effective customer services extend and deepen customer relationships.

At the Samsung Store in Cavendish, every aspect of the customer journey has been considered. Visitors can get hands-on with multiple Samsung products, including the new era of Samsung AI TVs, such as the Neo QLED 8K, OLED, and Frame TV technologies. The store also features the newly launched Music Frame smart speaker, which combines multi-dimensional surround sound with an innovative photo frame design, allowing customers to showcase their favourite memories.

The store’s product selection is equally impressive, featuring the eye-catching Bespoke AI range of home appliances, including fridges, washing machines, dishwashers, and microwave ovens. These AI-driven and connected solutions offer consumers more free time and greater energy savings. The Bespoke AI range introduces a new era of customizable home appliances, enabling customers to tailor their kitchen configurations by material, colour, and module to match their lifestyles and interior design concepts.

For smartphone enthusiasts, the Samsung Store in Cavendish offers the latest Galaxy S24 Series, including the ground-breaking Galaxy Z Fold6 and Z Flip6. These devices, powered by Galaxy AI, are designed to serve users by enhancing creativity, productivity, and security, unlocking a world of new possibilities.

Gamers will be particularly drawn to the store’s selection of Odyssey gaming monitors, which provide an unparalleled gaming experience with stunning detail and performance. Samsung’s wide range of monitors caters to gamers, multimedia enthusiasts, and professionals alike.

Additionally, the store offers a selection of high-quality air conditioners, including the WindFree Cooling range, which features quiet operation and Allergy Care, ensuring the perfect temperature no matter the weather.

The friendly and highly trained staff at the Samsung Store in Cavendish are always ready to assist customers, providing insights into the latest Samsung innovations and demonstrating how to make the most of value-adding services such as the Samsung Trade-in Programme. This programme is designed to make Samsung’s latest devices more accessible, ensuring that every customer walks away with the best possible experience.

The Galaxy S24 series has been met with resounding praise for its innovative features, powerful performance, and seamless user experience, particularly with the integration of AI technology. From enhancing productivity and creativity to revolutionising photography and communication, the Galaxy S24 series has demonstrated what a smartphone can achieve in today’s competitive market. It is a visionary companion that empowers users to unlock their full potential in a rapidly evolving digital landscape.

Some journalists, who got an opportunity to interact with the device to experience its revolutionary AI-driven features, shared their impressions.

For Thobeka Phanyeko, lifestyle and technology writer at Glamour, the Samsung S24 Ultra’s AI capabilities and features prove invaluable in streamlining tasks and empowering professionals to achieve more in less time. Whether it’s organising schedules, generating story ideas and angles, or optimising work processes, the Galaxy S24 series leverages AI to elevate user experiences to unprecedented levels of productivity and effectiveness. “In essence, the Samsung S24 Ultra isn’t just a smartphone – it’s a powerful ally that enhances my efficiency, creativity, and overall workflow as a journalist, thanks to its ground-breaking AI capabilities.”

Arthur Goldstuck tech expert, media analyst, ICT, Internet and mobile communications commentator, and well-respected journalist from Gadget, was impressed by the device’s prowess in photography and had this to say, “I was dazzled by the performance of the camera array at up to 50x digital zoom — coming close to DSLR cameras in zoom performance.”

BizCommunity’s Lindsey Schutters praised the device for its ability to transcribe audio recordings into text instantly, eliminating the need for cumbersome cloud-based engines, which not only expedites documentation processes but also ensures accuracy and reliability, empowering journalists and professionals to capture and disseminate information with unparalleled efficiency. “I am a journalist who records interviews in the field and I was very excited at the proposition of not having to send files off to a cloud-based engine and could have text immediately available on the same device I recorded it on.”

Myles Illidge, from one of South Africa’s largest technology news sites, MyBroadband, highlighted the Galaxy S24’s translation capabilities as a testament to its versatility and utility. “I was impressed with the speed of translation. After speaking in English, it immediately transcribed what I said into text, translated it to Spanish or Korean, and then played it back to the other call participant.”

Samsung Care+ is a service plan that offers Accidental Damage Protection designed to shield your Galaxy S24 from the unexpected. You can sign up online or at a Samsung Brand store within 30 days of purchasing your device, and choose between the Standard or Premium Plans. With the Standard Plan, you have the option of a 12 or 24-month package that covers software and hardware repairs, the screen repair, black glass, and battery replacement. You can make one claim within 12 months and the Standard Plan excludes water damage. Payment on a 12-month plan can either be a once-off from R999 or monthly option) from R85 monthly ^[1].

The Premium Plan includes 24 or 36-month plans and allows two claims within two or three years. The plan covers the screen repairs, black glass, battery replacement, mainboard, liquid damage, external casing, software and hardware repairs. You also enjoy additional camera repairs, which is exclusive to the Galaxy S24 series. Payment options include a once-off from R1999, which gives you cover for 24 months, or a monthly premium option from R129. In the event of a claim, a R999 repair fee is applicable.

Samsung Care+ also brings you the peace of mind with low repair fees and should the unwelcome accident occur, your phone will get repaired by authorised technicians using genuine Samsung parts.

^[1] Price plan is dependent on the device.

We are at the beginning of the most exciting, and probably one of the most historic moments in technology. The era of mobile AI is here – which for Samsung opened up by the introduction of Galaxy AI features on the Galaxy S24 series, our first AI phone.

Revolutionising Mobile Experiences with a Hybrid AI Approach 

To bring the real life benefits of generative AI technology to the Galaxy S24 series, we took a hybrid approach to our AI integration. AI offers so many possibilities, and we believe mobile devices are the primary access point for unlocking its potential as users around the globe continue to rely on their phone for most of their day to day needs.

The essential role that mobile devices play in everyday life means they are very personal items that people use during many critical and memorable moments. We understand these behaviours and believe smartphones should work harder so that users can truly make the most of important moments in a just simpler, more intuitive, and more epic way. We also recognise the importance of privacy which is why we give users full control over what they share and what they keep private.

We believe our hybrid approach is the most practical and reliable solution to meet all these needs and puts Samsung ahead of the curve. We are providing users with a balance between the instant responsiveness and extra privacy assurance of on-device AI, and the versatility of cloud-based AI through open collaborations with industry-leading partners in offering a variety of functions they need for daily life.

Expanding Possibilities with On-device AI

We made the ‘Live Translate’ feature on-device AI based, because voice calls are the most basic feature of a smartphone, yet also an intimate and private means of communication. Samsung has committed to empowering users to communicate without language barriers, while at the same time ensuring every communication is safe and private.

To make this feature a reality, our R&D team worked day and night as part of a collaborative process that truly brought out the best in our teams. From determining the right size of AI language models, to training and testing in real-life scenarios, our R&D organisations within the MX business challenged themselves and pushed beyond the limits of what we thought was possible to get this feature running entirely on-device.

Samsung’s global R&D networks around the world, which are in charge of growing the best talents and developing core technologies in each region, have also played a pivotal role. Samsung Research Centres around the globe, including Poland, China, India and Vietnam have dedicated themselves to developing and expanding the languages supported by Galaxy AI. Languages are very cultural, contemporary, and localised so to help people break down language barriers and communicate more naturally, the role of our local R&D offices is even more crucial in opening up new possibilities for users in more regions than ever before.

All these efforts have enabled Samsung to offer something completely new which I’m excited to share. Soon, Samsung is extending the power of Galaxy AI beyond Samsung’s own native calling app by expanding Live Translate to other third-party message apps to support voice calls. So you can stay in contact with friends or colleagues, communicating on your favourite apps in multiple languages.

And since this feature has been integrated into our on-device AI language translation model, users will be able to experience barrier-free communication without worrying about privacy issues like personal data being shared outside their phone when using Live Translate.

I expect that more and more mobile AI features will be incorporated inside mobile devices as the intelligent computing power of the latest chips – particularly NPUs – advances at a blazing fast speed, along with other technologies. This will enable more people to embrace AI and make every day more convenient while offering greater peace of mind.

Growing Galaxy AI for Tomorrow’s Needs, Today

This exciting news is all part of the extension of our commitment to Galaxy AI and entering the next phase of the mobile AI era. The introduction of Galaxy AI on Galaxy S24 series was only the start. To deliver a completely new and unique AI experience, we will further optimise the Galaxy AI experience for the upcoming foldable devices. Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities.

Samsung is also committed to expanding Galaxy AI experiences across the broader Galaxy ecosystem in a way that only Samsung can. As the mobile AI era moves forward at a rapid pace, Samsung is accelerating mobile AI innovations to meet the needs of not only today, but tomorrow.

Based on your feedback, through an upcoming update, we aim to provide enhanced options and experiences across the device display and camera, enabled by advanced hardware and software integration efforts. Read on to learn more about the Galaxy S24 updates and how you can harness them to level up your device.

Personalise Your Viewing Experience

Galaxy users have varying preferences when it comes to their mobile device display. That’s why we tuned the Galaxy S24 series’ display for a more natural and customisable viewing experience. By adjusting the “Vividness” option under display “Advanced settings,” you can now enjoy a more vibrant display.

Capture Every Moment, As It Happens

The Galaxy S series has long been known for its highly regarded camera experience, and the Galaxy S24 series takes this to the next level with further optimisation of key camera functions. We have made enhancements across the camera experience, including upgrades to the device’s zoom functions, Portrait Mode, Nightography, rear camera video shooting capabilities and more.

Communication Without Language Barriers

We aim to continue driving toward our goal of providing barrier-free communication for all.

We are committed to listening to you, and we will continue to evolve Galaxy technology — driving our vision forward and unleashing new possibilities for the future.

Updates will begin rolling out in February.

Samsung Electronics Co., Ltd. today announced the upcoming expansion of three new languages for Galaxy AI: Arabic, Indonesian and Russian, as well as three new dialects: Australian English, Cantonese and Canadian French. In addition to the 13 languages[1] already available, Samsung empowers even more Galaxy users around the world to harness the power of mobile AI. In addition to these new languages and dialects, Samsung plans to add four more languages later this year, including Romanian, Turkish, Dutch and Swedish, as well as the traditional Chinese and European Portuguese.

“Committed to democratizing mobile AI for all, Galaxy AI’s language expansion this year will allow even more Galaxy users to communicate beyond language barriers on a scale that is completely unique to Samsung,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We will continue to innovate our technology and pioneer premium mobile AI experiences so that even more users are equipped with the right tools to unleash their unlimited potential.”

Galaxy AI Feature Descriptions

• Live Translate produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while traveling or chat with your grandparents in their native language.
• Interpreter can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying.
• Chat Assist can help perfect conversational tones by generating context-aware suggestions to ensure communication sounds as it was intended, whether it’s a polite message to a coworker or a short catchy phrase for a social media caption.
• Note Assist can create AI-generated summaries, pre-formatted templates and cover pages, elevating your day-to-day productivity.
• Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarize and even translate voice recordings.
• Browsing Assist helps you stay up to speed on what’s happening in the world while saving time by generating concise summaries of news articles or web pages.

Starting in April and rolling out over the upcoming months, the newly supported Galaxy AI languages and dialects will each be available for download as a language pack from the Settings app.

For more information about Galaxy AI, please visit: Samsung Newsroom, Samsungmobilepress.com or Samsung.com.

¹ Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

Previously tailored to iOS users, the Try Galaxy app is now available on all Android devices including Galaxy[1] models for the first time. This means more users can explore the latest features of the Galaxy S24 series and One UI 6.1.

All things considered, it may be high time to give Try Galaxy… a try.

What’s New: Explore Galaxy AI Through Widgets and Tutorials

The updated Try Galaxy app simulates the experience of looking at an actual Galaxy S24 home screen. Once users are in the app, tutorials and interactive content help them navigate the latest interface.

The new widget on the second page of the home screen introduces the core AI-powered features of the Galaxy S24 series and its advanced camera tools. Users can tap each item to watch short demonstration videos explaining the features and how they’re applied in daily life. Check marks appear next to the completed items so users can track their progress.

Below is an overview of the new AI features spotlighted in the widget:

• Live Translate: Communicate without language barriers using the real-time, two-way call translation feature built into the native app. Effortlessly get in touch with a ride-share driver or make a restaurant reservation in a foreign country with voice and text translations of phone calls, supported in 13 languages.[2]

• Note Assist: Take notes as usual, but now receive instant AI-generated summaries to help streamline and organise notes. Turn dense paragraphs into bullet points with headers for easy review. The feature allows for automatic formatting, spell check and translations.

• Chat Assist: Refine the tone of any text message for the occasion, ranging from professional to casual. Send polished meeting agendas to the boss, and chat with international friends in Spanish. The AI built into the Samsung Keyboard can also translate messages in real-time in 13 languages² so that users can communicate better across cultural and language barriers.

• Photo Assist: Get the perfect shot with the help of Generative Edit, an AI tool that allows users to resize, reposition or even remove objects within photos. Tweak the composition of a photo in an instant with Edit Suggestion. Use the Erase Reflection tool to automatically remove unwanted shadows and light reflections.

• Circle to Search with Google: With a circling gesture, search for anything displayed on screen without switching apps. When users spot something they like in a social media post, they can simply long-press the home button and draw a circle around the image to get instant and helpful search results about the coveted item. Depending on the location, generative AI-powered overviews will be provided.

In addition to the AI features, the widget sheds light on the Galaxy S24 series’ advanced camera tools. Through immersive tutorial videos shot from first-person perspective, users can learn how to take clear, bright photos at night from far away using Nightography Zoom, record steady videos of subjects moving at high speed with the Super Steady feature and shoot impressive portraits and selfies in Portrait mode.

Other Updates and Availability
While on the app, users can also check out the new Galaxy Themes or background images beyond Wallpapers, offered on the Galaxy S24 Ultra. As a bonus, three types of Art Wallpapers including graffiti and pop art are available for download.

To learn more about the Galaxy ecosystem, users can swipe through informative cards introducing features such as seamless multi-device connectivity, file-sharing capabilities and body composition data available through Samsung Health. For a quick intro to the latest foldable experience, users can watch introductory videos showcasing the Galaxy Z Flip5 and Z Fold5.

The Try Galaxy app currently supports 20 languages[3] encompassing 120 countries and has amassed over 18 million cumulative downloads since its launch in 2022. Download the updated app by simply scanning a QR code or visit trygalaxy.com.

Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Beijing 2022 and beyond. The company’s commitment to the Olympic Movement will enter its fourth decade of partnership and extend through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including the activations of Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including the activations of Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

¹ The Try Galaxy app is available on supported Android OS smartphones with the latest version of Chrome, but may not be perfectly optimized depending on device model, setting, screen size, etc. The app runs on Safari, on iPhone 7 and above with iOS 14 or higher.
² Supported languages include Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.
³ The app is supported in Arabic, Simplified Chinese, Traditional Chinese, Czech, English, French (FR/CA), German, Hungarian, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Latin American Spanish, Spanish, Swedish, Turkish and Vietnamese.

Travelling is often filled with unexpected challenges and complexities, but it just got easier. Samsung Galaxy S24 series, powered by Galaxy AI, is a personal travel guide in your pocket making the experience smoother and more accessible than ever.

Considering a weekend away but not sure about the destination? Here are all the ways Galaxy AI can ease the journey at step, from planning and communicating better to discovering fun sites and activities as well as creating great memories.

AI can help eliminate travel indecision and answer the question – Where should I go?

As you scroll through your social media, for example, you see a lot of your connections posting pictures of their own adventures. Some grab your attention, and a few are so striking you can’t help but imagine yourself there. One specific picture has this majestic view in a place you don’t know but feel you simply have to go there. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature, which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text[1]. With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

So you’ve picked a destination on your bucket list, Paris (France), travelled and landed safely. Settling into your hotel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while the trip is an exciting experience, it can be overwhelming if you don’t speak Francais. In the hotel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with the locals in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with some acquaintances later for dinner, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realise you booked your Eiffel Tower tour and Louvre Museum visit tickets for the wrong day, for example, you can call the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch[2], Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the ticket office, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

Before long, you’re enjoying one last piece of French chocolate at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your acquaintances a group photo of you all in front of the Eiffel Tower, but the well-meaning passer-by who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the centre. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent out painting technology to extend what’s already there, with no cropping required. As for you and your buddies, simply select them with your finger, move them to the centre and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveller in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry but for all humankind.

When integrated into phones, AI is, to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy — with our broad and comprehensive product portfolio, heritage of innovation and philosophy of open collaboration — is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI¹ helps people communicate beyond borders, complete everyday tasks easily and so much more.

Since the launch of the Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search² with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate,³ Chat Assist⁴ and Interpreter, have captured the imagination of many. People also love Photo Assist, our tool for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experience.⁵

Moreover, we are already planning next steps for Galaxy AI beyond smartphones — optimizing it for various categories of devices across various services. In the near future, select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded, intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing Is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future — shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security and privacy in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides ensuring seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security and privacy by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. The Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
³ Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Requires Samsung account log in and internet connection.
⁵ Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region.

It’s AI that tags along throughout your workday. On your commute to the office, it suggests an eloquent response to your boss’s email. In the afternoon, it live translates a call with your global team and provides a summary and transcript immediately after. At night, it helps you archive all the resources and materials you gathered during another dizzying day of multitasking — in seconds.

For all the talk about AI transforming work, the game changer for the workforce is AI that goes everywhere you go. In other words, AI that’s as mobile as your mobile device.

Enter Galaxy S24, the first AI-powered phone.

With Galaxy S24, Samsung is harnessing AI to deliver new dimensions of personal convenience, productivity and communication into our daily lives. The impact will be profound in the world of work, where being productive on the go has become part of the job.

Here’s how several of the device’s features, powered by Galaxy AI, transform how we work:

Removing Communications Barriers

Businesses today routinely link up across borders and time zones to pursue new market opportunities. Accuracy and speed are a must, but international communication can create misunderstanding, swirl and delays. Galaxy S24 helps professionals collaborate more effectively whether they’re at the office, working from home or somewhere in between.

Real-time, two-way translation on conference calls: You’re setting up a conference call with a potential business partner in an overseas company. You want it to go as smoothly as possible, but you’re concerned about the language barriers.

Galaxy S24’s Live Translate translates phone conversations in real time, ensuring you’ll be as clear, creative and professional with overseas colleagues or clients as you’d be in your own language. Offered in 13 languages at launch, Live Translate provides two-way translation on both devices, even if one party isn’t using a Galaxy — or even a smartphone.

Translated and tailored tone for professional emails or texts: It’s your first day in a new job, and you want to make a good impression in your first email to your colleagues.

With Galaxy S24’s Chat Assist, you’re offered different AI-generated options on how to restructure your message and writing style, so you get the tone just right. Whether it’s drafting a catchy social media post or a formal email to your boss, this feature is accessible right from the Samsung Keyboard, so you can use it on any application and make sure you hit the appropriate note every time. And if you’re working with a colleague overseas, Chat Assist’s availability in 13 languages allows you to do all this in a language you don’t even speak.

Converse face-to-face without language barriers: As a small business owner attending an expo on emerging market trends, you spot a renowned expert in your niche from a popular YouTube business page. You want to pick her brain, but you know from the show that she speaks Italian, and you don’t.

Interpreter takes live translation out of the call app and into the physical world. With this feature, Galaxy S24 becomes a real-time, in-person translator. Because the tool splits the phone screen into two horizontally, each person can show instantly translated text to the other, along with accompanying audio. It also lets you select the language you need and communicate smoothly and professionally with anyone around you.

Organise Your Phone and Your Thoughts

Although our phones provide a handy way to capture ideas, research projects and arrange meetings, organising all that on a handheld device can be a challenge. Using responsive Galaxy AI capabilities, however, Galaxy S24 intelligently organises your phone, so you stay focused on the big picture.

Keep your documents and plans organised: Deep into a work project, you realise the relevant resources you need are scattered everywhere: long emails, detailed articles, PDFs and more. If you could pull everything together into one cohesive format, it would save you hours of laborious notetaking and file conversion.

Thanks to the Note Assist feature, you can generate, read and save abridged versions of all your materials in a few taps of your finger, transforming the daily churn of documents into a well-structured archive. By pulling up a document, Note Assist prompts you to save its content straight to your Samsung Notes app. Once there, the feature can auto format the text and correct spelling mistakes before creating a simple or detailed bullet point summary of the whole document above the main text so you can see all the key points at a glance whenever you need to.

The feature can also extract and summarise text straight from physical books and papers and can translate notes into other languages, while its Browsing Assist capabilities can turn long, detailed articles into succinct summaries.

Accurately document everything: It’s a classic dilemma: You’re in an important work meeting, and you need to take detailed notes while at the same time staying focused and making contributions. With Galaxy S24, you can have it both ways.

Transcript Assist creates full, accurate records of meetings and conversations. Simply record the meeting using the native Samsung voice recording app, and afterwards Transcript Assist will offer to convert it to text, with sentences separated according to individual speakers. Once you’ve got your transcript, you can share it with your colleagues as is, or send it to Samsung Notes and add an AI-generated bullet summary to it using Note Assist.

If you have pre-existing audio files recorded without Transcript Assist, the feature can convert these files to notes using Text to Audio.

When it comes to work, the power of having AI on our mobile devices goes beyond automating mundane tasks. Galaxy S24 illustrates how technology can dramatically improve how we work, think and create — by being indispensable, mobile and close at hand.