Samsung Galaxy Z series returns, and there’s no escaping it: ‘Join the flip side’ season 2

Mon, 10 Jul 2023 11:51:09 +0000

Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.

Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new ‘Join the flip side’ season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST/ 1:00 p.m. CAT live on Samsung Newsroom.

[Invitation] Galaxy Unpacked July 2023: Join the Flip Side

Thu, 06 Jul 2023 11:45:57 +0000

A new cultural driver is coming. Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives. It’s going to make you want to Join the flip side.

Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 1:00 p.m. CAT.

And as always, visit Samsung Newsroom for more upcoming teasers, trailers, and the latest updates.

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Join the Flip Side – Samsung Newsroom South Africa

Samsung Galaxy Z series returns, and there’s no escaping it: ‘Join the flip side’ season 2

[Invitation] Galaxy Unpacked July 2023: Join the Flip Side