The new Samsung Galaxy Fold7 experience is something novel. When folded, you get an Ultra screen and when you unfold it, it’s like having two Ultra together. With the new update, users can sample the Galaxy Z Fold7 and Galaxy Z Flip7 screen experience. A standout feature for doing this in Try Galaxy is the “Find a Buddy” mode, where two smartphones (both with the app) connect to simulate the Galaxy Z Fold7s expansive screen, showcasing multitasking and immersive viewing.

For the Z Flip7, users can explore its sleek design, flexible display and everyday practicality. The app also introduces Galaxy Themes, giving users a taste of device customisation, along with an interactive preview of the latest Galaxy camera innovations, including Selfie Mode for effortless content creation.

 
With the Now Brief and multitasking demos, the app further showcases how Galaxy devices help streamline productivity, making everyday life smarter and more convenient.

Beyond smartphones, the Try Galaxy App now offers a wearables experience simulations where users can explore the Galaxy Buds, Watch, and Ring. Highlights include discovering what the new Galaxy Buds3 can do – from delivering premium sound to connecting seamlessly across devices.

 
The Try Galaxy App is available for download now and is an engaging way for anyone to experience Samsung’s cutting-edge software innovations before making the switch.

Samsung Electronics Co., Ltd. has announced Galaxy S25 FE, the newest and attainable addition to the Galaxy S25 line-up. Equipped with One UI 8 — the latest Galaxy AI experiences; Galaxy S25 FE offers a personalised AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine – introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger² vapor chamber offer smooth, responsive performance with 45W wired charging³ support ensuring users can stay creative, entertained and connected while on the go.

“Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalised AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimised by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live⁴ enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.
• Now Bar⁵ surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customised to display live notifications, music, modes and routines, and more. Now Brief⁶ provides personalised daily updates including traffic, reminders, calendar events, and fitness summaries.
• With Circle to Search with Google⁷, gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics – all in a floating view that keeps your gameplay uninterrupted.
• These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions – all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalised, AI-powered features.
• Knox Enhanced Encrypted Protection (KEEP)⁸ creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)⁹ to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built to Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera¹⁰ that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colours and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit¹¹ automatically detects passers-by in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio¹² allows users to create personalised avatars with more true-to-life facial expressions.
• Instant Slow-mo¹³ lets users relive favourite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser¹⁴offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim¹⁵ on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimises every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.¹⁶
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber¹⁷ for efficient thermal management.
• Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch¹⁸ Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personality available in a range of bold, expressive colours – Icyblue, Jetblack, Navy, and White.¹⁹
• Seven generations of OS upgrades and seven years of security updates ensures reliable and optimised performance that lasts longer.²⁰

For those looking to combine these visuals with latest high-quality sound, pair Galaxy S25 FE with all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience. One UI 8 will also be available on more devices including the full Galaxy S25 series with updates starting this month.²¹

Availability

Galaxy S25 FE will be available starting September 4th in select markets and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.²² For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications²³

^[1] Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)

^[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.</span style=”font-size: small;”>

^[3] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

^[4] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[5] Compared to Galaxy S25 FE to Galaxy S24 FE

^[6] Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

^[7] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

^[8] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

^[9] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.

^[10] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[11] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[12] Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

^[13] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

^[14] Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

^[15] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

^[16] Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)

^[17] Compared Galaxy S25 FE to Galaxy S24 FE.

^[18] Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

^[19] Availability of colors may vary by market and network provider.

^[20] Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.

^[21] Timing of OS upgrades and security updates may vary by device model, network provider and market.

^[22] Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.

^[23] Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

JOHANNESBURG, South Africa – Samsung Electronics Co., Ltd. has unveiled the Galaxy Z Flip7, a compact AI phone with multimodal capabilities, powered by a new FlexWindow. Small enough to slip into a pocket, yet powerful enough to deliver the handiest assistance, it melds Galaxy AI with a now edge-to-edge FlexWindow, a flagship level camera and an ultra-compact and iconic design. From intuitive voice AI to the best selfie capabilities, the Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability.

“Galaxy Z Flip7 is proof that big intelligence can come in a small, pocket-sized form factor,” said TM Roh, President and Acting Head of the Device eXperience (DX) at Samsung Electronics. “By bringing rich multimodal AI capabilities and seamless functionality to the FlexWindow, we’ve created a device that adapts, anticipates and empowers users, unlocking a smarter, more intuitive way to engage with the world.”

Biggest, Brightest FlexWindow Yet

Content spills elegantly from edge-to-edge on the Galaxy Z Flip7’s stunning FlexWindow display, which brings essentials front and center and makes it easy to type out quick messages, check schedules at a glance and snap high-quality selfies. Galaxy Z Flip’s brightest FlexWindow yet delivers a super-smooth refresh rate, so everything looks vivid and feels fluid – even when outside on a sunny day.

• The 4.1-inch^[1] Super AMOLED FlexWindow is the largest ever on a Galaxy Z Flip, with edge-to-edge usability that enables users to see and do more on the cover screen.
• With 2,600 nits of peak brightness and a smooth 120Hz refresh rate on both the main display and the FlexWindow, Galaxy Z Flip7 enables ultra-fluid scrolling, streaming and gaming. Plus, the FlexWindow gets an upgrade with Vision Booster, enhancing outdoor visibility so users can stay connected wherever they are.^[2]
• The main display is a 6.9-inch Dynamic AMOLED 2X,^[3] built for an ultra-smooth, immersive experience.

Thinnest Yet Durable Galaxy Z Flip

Galaxy Z Flip7 is crafted for portability and puts powerful performance right in the palm of the user’s hand. With its compact size and sleek silhouette, it slips effortlessly into a small pocket or purse, perfect for whatever the day brings. Whether catching calls during a coffee outing or snapping pictures at the store – no need to worry about the inevitable drops and bumps along the way. It’s also built to last and engineered to handle the rigors of daily use.

• Weighing just 188 grams^[4] and measuring only 13.7mm when folded, Galaxy Z Flip7 is the slimmest Galaxy Z Flip yet.
• The cover and back are protected by Corning® Gorilla® Glass Victus® 2.
• The Armor FlexHinge is thinner than the hinge on the previous generation and features a restructured design and high-strength materials for smoother folds and long-lasting durability.
• A robust Armor Aluminum Frame provides a tough exterior for resilience.^[5]

Power That Lasts Longer and Works Smarter

While the Galaxy Z Flip7 has been slimmed down and refined throughout, it now features a bigger battery and an even bigger display – all in a more compact form. With the largest battery ever in the Galaxy Z Flip series, it delivers enough additional power to watch an extra movie without charging. Users can stream music or listen to podcasts during long commutes, edit photos on the fly and share updates throughout the day without missing a beat.

• The 4,300mAh battery^[6] is the largest ever on a Galaxy Z Flipdelivering up to 31 hours of video play time on a single charge.^[7]
• The Galaxy Z Flip7 is powered by the latest 3nm processor, customised for Galaxy and fit for today’s lifestyle with an even more powerful CPU, GPU and NPU^[8] than Galaxy Z Flip6.
• Samsung DeX comes to a Galaxy Z Flip7 for the first time, enabling it to instantly transform into a handy workstation: users can flip it open, connect to a screen and instantly get PC-like tools for enhanced multitasking.

Pocket-Perfect AI

With FlexWindow enhanced for greater usability and Galaxy AI^[9] that is smarter and more intuitive than ever, Galaxy Z Flip7 introduces a new era of convenience and functionality, empowering users to search with their voice, get answers and take action directly on FlexWindow. Powered by the newest One UI 8^[10] and Android 16 right out of the box, it delivers true multimodal AI experiences optimised for the Flip’s iconic design, with many tasks now able to be handled right from the cover screen. This intuitive, one-handed experience enhances productivity and introduces even more personalisation options, making the Galaxy Z Flip7 a smart and handy companion, whether a user is traveling around the globe or simply navigating a busy day.

Galaxy Z Flip7 brings a new level of AI-powered personalisation, tailored to users’ style and routine. From curated wallpaper suggestions to emoji, colour and widget customisation, the FlexWindow becomes a dynamic extension of a user’s personality. Whether prepping for travel or matching the  mood, personalisation is effortless and always evolving.

• Gemini Live^[11] is now available directly on the FlexWindow, enabling users to search for information with their voice and complete tasks – hands-free. Users getting ready for an overseas trip can just tell Gemini what they need. It can pull up flight details from Samsung Wallet, set a reminder for when to leave for the airport and even find top-rated restaurants at the user’s destination. Plus, all this information can be stored in Samsung Notes for easy access later. It’s like having a personal assistant, right on the cover screen.
• With camera sharing on Gemini Live, getting real-time help is as easy as pointing the camera. Whether packing for a trip or choosing an outfit, users can simply show Gemini what they’are looking at. Ask questions like, “Which of these outfits is better for the weather in Seoul?” Gemini will respond, just like a helpful friend would.
• Now Bar^[12] shows real-time app activity, podcast progress and alerts right on the cover screen, and it’s now integrated with even more third-party apps. A quick glance at the FlexWindow lets users check on the ETA of their rideshare, see what song is playing, peek at the latest football scores, and so much more.
• Now Brief^[13] provides even more personalised daily updates including traffic, reminders, calendar events, and fitness summaries. Users can get personalised music and video recommendations based on subscriptions and interests, as well as easily access health and wellness data pulled from Samsung Health and Galaxy Watch.
• The FlexWindow’s clock adapts and stretches to compliment a user’s wallpaper, wrapping the font around faces or objects in the image to keep the time display clear. Whether it’s a close-up selfie or a scenic skyline, the lock screen ensures the clock remains visible without disrupting the image.

A Pocket-Sized Selfie Studio^[14]Galaxy Z Flip7 brings flagship-level photography and Samsung’s best selfie camera yet. With Samsung’s advanced ProVisual Engine, it intelligently optimises every scene to deliver crisp, detailed shots in any lighting, without any manual adjustments needed. From playful pet moments to zoomed-in festival shots and glowing sunset portraits, Galaxy Z Flip7 captures stunning results without a tripod or even unfolding the screen.

• The dual rear camera system includes a 50MP Wide^[15] 12MP Ultra-Wide lens, delivering flagship-level clarity in any lighting, whether capturing scenic shots or snapping high-quality selfies directly from the cover screen.
• With Enhanced Nightography, users can capture vivid photos in low-light environments through improved lighting adjustments and the removal of noise and blurred frames.
• 10-bit HDR provides richer colour, deeper contrast and more life-like detail in video, no matter the time of day.
• Galaxy Z Flip7 takes selfies to the next level, right from the FlexWindow. Real-Time Filters now lets users preview and perfect FlexCam shots instantly. And with the new Zoom Slider, users can quickly zoom^[16] in or out with just a swipe- making it perfect for capturing a full outfit or fitting everyone into the frame for a flawless group selfie.
• With Dual Preview, the photographer and the subject can see the composition live on the FlexWindow, helping users nail the perfect shot on the first go.
• Everyday pet moments become eye-catching shots with Portrait Studio ^[17] in Photo Assist whether featuring a playful cartoon style, a quirky fisheye look or a polished, professional finish.

Samsung Galaxy Z Flip7 FE

Bringing the foldable experience to even more users, Samsung also announced Galaxy Z Flip7 FE. Compact when folded and expansive when opened, Galaxy Z Flip7 FE features a 6.7-inch Main Display for an immersive viewing experience. The 50MP FlexCam enables high-quality selfies and video in Flex Mode, letting users capture content hands-free, without even opening the device. Now Brief surfaces helpful updates – including weather, daily schedules and commute alerts – on the cover screen, in a layout optimised for Galaxy Z Flip7 FE’s compact form. Available in Black and White, it delivers a minimalist look that complements its intelligent, foldable design.

Future-Ready Mobile Security

As mobile experiences grow ever more intelligent and interconnected, Samsung is reinforcing the foundations that protect them – unveiling new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. One UI 8 brings enhanced privacy to personalised AI experiences with the new Knox Enhanced Encrypted Protection (KEEP).^[18] KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring each app can access only its own sensitive information and nothing more. With One UI 8, Samsung is advancing Knox Matrix to deliver more proactive and user-friendly protection across the Galaxy ecosystem. Furthermore, as part of its ongoing commitment to quantum-safe security, Samsung is integrating post-quantum cryptography into Secure Wi-Fi.^[19] This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Availability & Offers

The Galaxy Z Flip7 will be available for pre-order starting July 9, with general availability beginning July 25. The Galaxy Z Flip7 comes in^[20] Blue Shadow, Jetblack,and  Coral-red colour options. The Galaxy Flip7 FE is available in Black or White.

The Galaxy Z Flip7 will be available at these recommended retail prices[21]:

• Galaxy Z Flip7 512GB – R27,499
• Galaxy Z Flip7 256GB – R24,999
• Galaxy Z Flip7 FE 256GB – R21,499
• Galaxy Z Flip7 FE 128GB – R18,499

For greater peace of mind, Samsung Care+^[22] offers comprehensive coverage for accidental damage, repairs, and replacements.

Get expanded access to Google AI Pro^[23] and 2TB of cloud storage for 6 months at no cost with Galaxy Z Flip7 and Galaxy Z Flip7 FE.

For more information about the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE, please visit: Samsung Global Newsroom or Samsung.com.

Specifications

^{[1] Measured diagonally, Galaxy Z Flip7’s Cover Screen size is 4.1” in the full rectangular form; actual viewable area is less due to the rounded corners and camera hole.}

^{[2] Galaxy Z Flip7 has a peak brightness of 2600 nits on both the main screen and cover screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In certain illuminance conditions or higher, High Brightness Mode and Vision Booster will be activated.}

^{[3] Measured diagonally, Galaxy Z Flip7’s Main Screen size is 6.9-inch in the full rectangle and 6.8-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.}

^{[4] Weight may vary by country or region.}

^{[5] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel.}

^{[6] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip7.}

^{[7] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device). Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2025.06.12-2025.06.20 in US with pre-release versions of SM-F766 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.}

^{[8] AP performance improvements shown compared to Galaxy Z Flip6. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

^{[9] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.}

^{[10] Some functional widgets may require a network connection and/or Samsung Account login. Availability of functions supported within the apps may vary by country.}

^{[11] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.}

^{[12] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.}

^{[13] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.}

^{[14] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

^{[15] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.}

^{[16] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.}

^{[17] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

^{[18] Available on Galaxy smartphones and tablets with One UI 8 or later.}

^{[19] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments}

^{[20] Colour availability may vary depending on market, country or carrier.}

^{[21] Recommended Retail Prices only. Prices may vary per retailer.}

^{[22] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.}

^{[23] The Google AI Pro is a trademark of Google LLC. Google AI Pro and Gemini for Gmail, Doxs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.}

Intuitive, context-aware Galaxy AI features bring these personalized experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalized experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalization Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)^[1] is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalized, unique experience.

Whether it’s Now Brief^[2] guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customized AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)^[3] — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s ^[4] which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalization and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

^[1] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

^[2] Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.

^[3] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[4] Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customize the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.

Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption.

Next-Generation Mobile Security for AI Personalization

Samsung is introducing,^[1] a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),^[2] KEEP helps secure a user’s deeply personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response with Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk – such as system manipulation or identity forgery – it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.^[3]

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi^[4] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework^[5] designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures – a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform with Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

^[1] Available on Galaxy smartphones and tablets with One UI 8 or later.

^[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

^[3] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

^[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.

^[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.