Samsung Electronics Co., Ltd. recently announced the global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. Preorders have already started for the Bespoke Jet AI, which is available globally from June in markets including Australia, Europe,^[2] and the United States of America, will be available in South Africa later this year.

Featuring a 250W and 280W model,^[3] the Bespoke Jet AI is available in two timeless Bespoke colours: Satin Black and Satin Greige.^[4]

“The Bespoke Jet AI is designed for every lifestyle, thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice

President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra-lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[5], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.^[6]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[7]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.^[8]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9] for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

To learn more about how the Bespoke Jet AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit https://samsung.com/za.

^[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

^[2] Bespoke Jet AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands, U.K.

^[3] Bespoke Jet AI 280 model will be available in Australia, Europe, and the U.S. Bespoke Jet AI 250 model will be available only in South Africa and Australia.

^[4] Satin Black color model will be available globally, and Satin Greige color model with 250 W will be available in South Africa, Australia and the U.S.(Amazon)

^[5] Compared to 210W suction power of Bespoke Jet

^[6] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

^[7] Brushroll speed adjustment only applicable to the Jet Dual

^[8] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

^[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.

with an exciting new focus on young designers

JOHANNESBURG, South Africa – 06 July 2022 – The Samsung South Africa #MyBespokeChallenge will return on 1 October. The 2022 iteration of the popular design challenge was announced at Decorex in Cape Town. This ultimate home challenge, which captivated South Africans in its launch last year, will once again see four designers compete to conceive and build their own Bespoke Home “Space”. However, for 2022 instead of using influencers as the designers, Samsung has placed a focus on harnessing and testing the unique perspectives of youth.

The entrants will be responsible for designing around a Bespoke colour and creating their own Bespoke space, from a kitchen, living area, study – transforming any home space with the highly-customised BESPOKE Refrigerator range.  What sets a BESPOKE refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen.

Samsung will soon announce the selected contestants who will be mentored by influencer and media personality, Jo-Ann Strauss and #MyBespokeChallenge 2021 Winner, Cassandra Twala. Joining them as part of the judging panel in 2022 is Anita Bloom, Creative Director at Decorex Africa with more judges still be unravelled to the public for #MyBespokeChallenge 2022.

Samsung is excited to announce that for this year’s challenge, entries will be open to young up-and-coming designers. The young designers that make it to the final round and take part in the #MyBespokeChallenge will design their own kitchen and living space. The winner this year stands a chance to win R100 000 cash prize and so much more¹. All spaces will be showcased in the Samsung Bespoke store, Design Quarter, for one year after completion. Samsung is looking for enthusiastic, motivated, and hardworking designers to participate in the #MyBespokeChallenge. Only four designers will make it to the final round.

Samsung has also recently announced the addition of the BESPOKE French Door Refrigerator to a range that has captivated those seeking out living spaces that truly reflect their tastes and aesthetics. The contestants will have access to the full BESPOKE in their quest to win the #MyBespokeChallenge 2022.

Entries for contestants are open until the end of July.

¹Terms and conditions apply

Bespoke appliances at the event by expanding the limits of what is possible

with Bespoke at home

Samsung has announced the return of Bespoke Home 2022, the second annual global showcase highlighting the latest in Samsung’s innovative home appliances. This year’s event will revolve around three key themes related to expansion – of space, experience and time. Samsung will highlight how Bespoke is furthering its global reach and surpassing the boundaries of the kitchen, how life experiences are being expanded through convenience and flexibility and how Bespoke is extending the lifecycle of appliances allowing customers to enjoy Bespoke products for longer.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalisation through customisation, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product line-up to the entire home with various product categories equipped with upgraded functions and new colour options. At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalised homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together – Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal. Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00. The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.

The AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites¹ and removes 99% of odours from clothes.²

The AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top. The AI Pattern feature personalises the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the AirDresser is equipped to give your garments the precise care they need. Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The AirDresser provides customised care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimise your time management with the Auto Cycle Link and AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the AirDresser for worry-free drying after a wash. The Auto Cycle Link feature recommends the most appropriate drying course once a cleaning cycle ends. Through its connection to your Samsung smart washer, it quickly and intelligently identifies the appropriate drying cycle on your AirDresser according to the wash cycle settings.

The AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

Find out more about this incredible appliance here.

¹ As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.
Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).
² Removes 99% of odour causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colours and glass or steel finishes. Colour options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.

“As families spend more time at home and in the heart of the home, the kitchen, they’re investing in home appliances they can personalise, which is exactly what our BESPOKE lineup offers,” said Mark Mackay, Home Appliances Product Lead at Samsung South Africa. “BESPOKE refrigeration offer next level design customization with a variety of colours, materials and finishes for our customers to match their individual style.”

The Samsung Bespoke 4-Door Flex Brings New Features for All Your Refrigeration Needs

Samsung is at the forefront of a new wave of kitchen design and customisation. The design offers countless combinations of form and finish for your refrigerator to match your individual preferences – an amazing array of choices. The individuality and differentiation offered is as diverse and unique as South Africa. Ultimately, the BESPOKE refrigerator ushers in the beginning of a new approach to kitchen and home design and styling.

The extensive features include:

• The Samsung Bespoke 4-Door Flex comes with an internal, filtered water dispenser and built-in AutoFill water pitcher.
• The AutoFill water pitcher automatically refills with fresh, filtered water or flavour of your choice.
• The Dual Ice Maker makes regular ice cubes and small “ice bites,” which chills drinks faster.
• It features a Flex Zone, that effortlessly converts from fridge to freezer temperatures.
• There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.

There is no doubt – Samsung BESPOKE is where form meets function, in many incredible ways.

More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

JOHANNESBURG, South Africa – 29 August, 2019 – Samsung opens a new era of kitchen design with its new BESPOKE refrigerator line-up and the first product in its new premium built-in line-up—the Dual Cook Steam oven.

“Many Samsung customers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Catering to personal tastes with BESPOKE

Samsung’s BESPOKE line-up is a new category of refrigerators that allows users to set up their kitchen in a customised style, much like built-in appliances. They are kitchen-fit, meaning they can fit into most contemporary kitchens seamlessly while maintaining the built-in look which is a whole new category option in the market.

The new BESPOKE refrigerator line-up incorporates a modular design and offers 8 different types, ranging from 1-door to 4-door units. With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.

Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple colour options. Cotta is available in Charcoal, White, and Mint, while the popular Satin Glass comes in matte colours of Grey, Navy, Coral, and Yellow. Glam glass offers a glossy finish in either white or pink. In addition to the colour and finish, consumers can also choose overall interior design concept they want.

More built-in offerings for consumers

Samsung is also preparing a new premium built-in kitchen line-up for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.

The first product in the line-up, to be unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other. Both the BESPOKE refrigerator and the new premium line-up of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE and the new built-in appliances are placed side-by-side.

Both the BESPOKE Lineup and the Dual Cook Steam oven can be experienced in the Berlin City Cube at IFA between September 6 and September 11.