JOHANNESBURG, South Africa – 13 September 2022 – To celebrate the launch of the Galaxy Z Flip4 and Galaxy Z Fold4, Samsung has launched their Pop-Up experience, the Samsung Galaxy Studio, where consumers can experience an exciting programme with some of South Africa’s best-known DJs, artists and influencers.

The experiential activation kicked off on 09 September 2022 at the Mall of Africa in Johannesburg and will stay open to the public until September 18, 2022. The Galaxy Studio unleashes all levels of awesome with experience zones consisting of multi-angled camera features that allow consumers to flex their unique styles. There will also be a ‘curate your vibe’ section and a pop-up boutique offering all sorts of Samsung limited edition accessories and rewards, as well as the ecosystem wall for consumers to experience and enjoy devices first-hand.

To add to the excitement, Samsung has partnered with Primedia Broadcasting in the exciting launch of Galaxy 947 Move music festival. The DJs and artist line-up for the event are being revealed at the consumer activations, with exclusive live performances, live lucky draws to win tickets to the festival and a dose of electrifying moments that will also be streamed live from the venue.

The Samsung Galaxy Studio will also be at the following malls:
23 September 2022 – 2 October 2022: Gateway Theatre of Shopping, Umhlanga, KZN
21 October 2022 – 30 October2022: Canal Walk, Century City, Cape Town

To introduce our latest True Wireless Stereo (TWS) offering, we are highlighting three innovative features that ensure that our latest earbuds, Galaxy Buds2 Pro, offer something for everyone.

Whether you’re seeking immersive audio experiences, looking for a design that is as comfortable as it is functional or require earbuds that let you take calls at any moment, Galaxy Buds2 Pro have you covered.

Immerse Yourself with the Ultimate Listening Experiences

The new Galaxy Buds2 Pro offer the most immersive audio experiences so far within the Galaxy Buds portfolio. For music lovers, the new earbuds provide the perfect way to experience your favourite albums, with their high-dynamic range and crystal-clear sound resolution now in wireless Hi-Fi 24bit Audio, allowing you to hear even the quietest melodies or the most nuanced harmonies.

What’s more, intelligent 360 Audio lets you experience your favourite concert on YouTube as if you’re there in the crowd thanks to the deeper, richer audio it provides in full surround sound to completely immerse you in the action.

Stay Connected and Focused with Powerful ANC

Not only are Galaxy Buds2 Pro perfect for any music savant, they also serve as a seamless solution for business professionals and students who need the utmost focus at work or school. Thanks to powerful Active Noise Cancellation (ANC), it is now easier than ever to stay productive and focused when working on your latest project.

Buds2 Pro’s enhanced ANC features, improved by 40% compared to the previous model, make sure that you only hear what you want to hear while cancelling out unnecessary noise. Thanks to the improvement in ANC, Buds2 Pro really is able to assist with various aspects of your daily life, allowing you to stay connected and tuned in wherever you may be.

Its new compact design is 15% smaller than the previous model and also features improved designs in both its air vent as well as its wind shield. These improvements allow air to move more effectively through the earbuds while still maintaining clarity in sound — all in the name of utmost comfort for you while you’re immersing yourself in your favourite media or paying attention to an important call.

The bolstered functionalities of the all-new Galaxy Buds2 Pro make it a truly must-have accessory for those seeking premium audio experiences able to suit every lifestyle. With the introduction of this latest entrant into the Buds line-up, Samsung is continuing to innovate the earbuds market with pioneering features that provide the ultimate wireless audio listening experiences.

We flipped things around and hosted our very first Content Creators Lounge at Fourway’s Design Quarter, inviting some local influencers to come out and experience the Galaxy Z Flip4 and Z Fold4. We rolled out the black carpet, and each guest entered our Creator’s Lounge through a triangular walkway lit up by bright purple lights, where inside, they were welcomed by décor that demonstrated our passion for combining elegance and style into one.

The event’s colour theme was Bora purple our legacy colour, so naturally, the lounge was lit up by purple lights beaming down from up high onto different Instagrammable-ready spaces that fell under the theme of No Greater Flex and was designed for the influencers to create content for their social media platforms in real-time using the Galaxy Z Flip4 & Z Fold4. Each zone highlighted a key feature of each device, including:

• The Galaxy Z Flip4’s Hands-Free mode and Multi-Angle FlexCam, where you can flex your style to the world hands-free and without a tripod at any angle, letting your creativity shine.

• The Galaxy Z Fold4’s ultimate multi-tasking abilities that let the ambitious dream-chaser get stuff done at greater efficiency, and on one of Samsung’s largest and most immersive screens.

Content created by our influencer, Melinda Bam showcasing the different zones:

It was an incredible experience for team Galaxy and our influencers, especially because we were able to collaborate with awesome South African Gen Z brands like GalXboy, a South African streetwear brand which has its roots in the underground and rebellious youth street culture currently dominating the urban centres of Mzanzi. Thatiso Dube, Founder of GalXboy, was our guest speaker and gave our guests some tips on how to Flex their brands using the Galaxy Z Fold4.

And with entertainment brought to our Creative Lounge by Tom London and Soweto’s Finest, one of the most popular dance/music groups in the country, our influencers got see the Z Flip4’s callout features like Hands Free and FlexCam in action.

More content created by one of our influencers Cantara:

Our Creators Lounge was a massive success, a greater than experience that flexed the very devices that allow people to flex to the world. For more information, or to get your flex on, visit Samsung.com today.

The launch of the Galaxy Z Flip4 and Galaxy Z Fold4 marks the next step in creating flexible phones for the modern era. With the latest launch of the Galaxy Z series, Samsung has built on the success of its previous iterations and added more features, accessories and experiences to push the boundaries of designs that flip and fold even further.

Since its release, each phone has developed a unique design identity: Galaxy Z Flip4 is the ultimate self-expression tool inside and out, and Galaxy Z Fold4 is a multitasking powerhouse with ultimate performance. But whatever phone you have in your hand, you can get ready to experience foldables fully redefined.

Let the Future Unfold in Your Hands

The Galaxy Z identity is known for phones that transform their shape as well as transform their users’ everyday lives. The updated Galaxy Z Fold4 features an even wider screen, slimmer hinge and lighter weight — providing the most comfortable one-handed use to date. Meanwhile, Galaxy Z Flip4 is just as premium and compact — taking up half the size of a conventional smartphone when folded. With the slimmer hinge, refined edges, contrasting haze back glass and glossy metal frames, the new design is the most refined yet.

Your Phone, Your Way

Now more than ever, users want a device they can make truly their own. With this in mind, Galaxy Z Flip4 features an expanded range of colour options and accessories with which users can express their own unique personalities and preferences. Users can complement their style with a premium design in legacy colours, including Bora Purple and Graphite, and even bold new colours like Pink Gold and Blue. The fun doesn’t stop with just the Galaxy Z Flip4 — Galaxy Z Fold4 users can choose from refined and premium colours such as GreyGreen, Beige and Phantom Black, and then accessorise with a colour-matching S Pen Fold Edition.

Accessorise in Style

Of course, a phone isn’t complete without the perfect accessories. From classic slim clear covers and premium flap leather covers, to ring and strap silicone cases — or even a design from Marvel, Disney and Star Wars — users can choose a case to stand out from the crowd. Available in an array of colourful graphic designs, Samsung offers accessories that precisely frame your phone’s iconic shape.

Customization From Cover to Cover

Inside and out, the Galaxy Z Flip4 offers next-level customisation options for users to express themselves. The Cover Screen features new clock designs and backgrounds, including images, GIFs and even videos. Users can choose a Galaxy theme that fully updates both the main and Cover Screen with custom fonts, icons and designs to perfectly complement your style.

Take a Perfect Selfie, Instantly

Get a perfect selfie every time with enhanced Quick Shot. This quick and easy camera mode for the Galaxy Z Flip4 Cover Screen now supports a preview that reflects the actual ratio of the photo, as well as Portrait Mode — offering more choice in how you capture on the go or from the comfort of your home.

Capture Moments at Every Angle

Designed with the young creator in mind, Galaxy Z Flip4 wants its users to have limitless opportunities to express themselves from every angle. With FlexCam, users can capture photos and videos from different points of view, with bolder angles than ever before.

Shoot hands-free video or capture full group selfies at various angles by partially folding Galaxy Z Flip4 to activate FlexCam. The upgraded Galaxy Z Flip4 camera comes equipped with a 65% brighter sensor than previous devices, resulting in better photos and videos in low light, so users can take great content, day or night.

Stylish and Durable

Both Galaxy Z Flip4 and Z Fold4 come equipped with our Armour Aluminium frames and hinge cover along with exclusive Corning^® Gorilla^® Glass Victus^®+, making the devices durable. What’s more, both Galaxy Z Flip4 and Galaxy Z Fold4 make a splash as one of the water-resistant foldable phones on the market.

Function up Front

For users who need essential tasks done in a flash, Galaxy Z Flip4 comes with expanded Cover Screen functionality. Make calls, reply to texts with emoji and Speech to Text, or even turn off your lights at home without opening your device. With more shortcuts than ever, including a flashlight, airplane mode, Wi-Fi and Bluetooth enablement, and even a new SmartThings Scene widget, users can do it all without ever unfolding their phone.

Picture Perfect, Every Time

Getting that perfect shot is easy with Z Fold4, which takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. The phone’s unique form factor gives it a special advantage when taking photos, especially regarding its variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview and Rear Cam Selfie. With the larger pixel size, a 23% brighter sensor, and enhanced processing power, users can capture clear images, day or night.

Ultimate Productivity From Anywhere

The Galaxy Z Fold4 is designed to help you get more done at once. With the new Taskbar, you can easily access and switch between your most used apps, providing a familiar layout like your PC. With simple swipe gestures, users can instantly switch full-screen apps to pop-up windows or split their screen in half for more ways to multitask. You can even check your email on your phone with the two-pane UI exclusively designed for foldables, giving you more information at once.

Uncover Next-level Convenience

Just like Z Flip4, Z Fold4 offers a convenient way to interact with your device without ever needing to unfold your phone. With the optimized Cover Screen, you can enjoy a standard smartphone experience on the outside and a tablet-like experience on the inside — all without compromising on size, weight or pocketability. What’s more, you can comfortably and easily use the Galaxy Z Fold4’s Cover Screen with only one hand, thanks to its wider size, new screen ratio, narrower bezels and lighter weight. Now, a better way to use your foldable phone is at your fingertips.

Stay in the Game

Gamers and movie-watchers can rejoice as the Z Fold4 provides an even brighter 7.6-inch Main Screen that makes any kind of entertainment immersive. You can stay focused on your favorite content thanks to the screen’s 120Hz adaptive refresh rate and less visible Under Display Camera (UDC). With better hardware and response times creating a smoother gaming experience overall, there’s a good reason why the Galaxy Z Fold4 is known as the ‘Best Gaming Device in the Galaxy.’

While continuing the Galaxy smartphone legacy of innovation, the Galaxy Z series has been built to offer users iconic design, cutting-edge experiences and convenient features that users know and love. The Galaxy Z Flip4 and Galaxy Z Fold4 are the latest examples of how Samsung is expanding smartphone possibilities and creating versatile devices for the modern era. Whether improving your productivity or giving you tools to express your personality to the fullest, the designers at Samsung are working hard to ensure that mobile innovation is always centered on you.

¹ Customers can choose frame options of Black, Silver or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region or carrier. Bespoke Edition only available on Samsung.com. Please allow 3 to 4 weeks (estimate) for delivery.

A stunningly large 7.6-inch Dynamic AMOLED display opens up the space you need to multitask like a pro, with apps optimized for the large-screen experience in order to help you unleash increased functionality anywhere you go. Furthermore, the intuitive new Taskbar gives you access to your favorite apps with just a swipe, providing you with smarter ways to multitask whether you’re switching full-screen apps through App Pair or viewing multiple windows at once.

When it’s time for fun, Z Fold4’s vivid, edge-to-edge screen with minimized bezels and a camera hidden under the display provides you with distraction-free viewing of your favourite movies and games — bright enough for outdoor use even on sunny days.

Check out the infographic below to see why the Samsung’s most powerful smartphone yet, Z Fold4, is a true multitasking powerhouse.

Miraculously, despite rising inflation and other market pressures that currently prevail, the price of these units has been kept the same as their preceding models; that is R21 999* for the Flip4 and R37 999* for the Fold4. Both devices will also be accessible on 24 or 36 months’ contracts from network operators. Customers who have pre-ordered either the Flip4 or Fold4 will get the newly-launched Galaxy Watch5 for only R29 pm. With the Samsung Trade-In program, customers can get up to R10 000 off their new Flip4 or Fold4* or up to R400 off their contracts* and 1-year free Samsung Care+ screen protection valued at R1 999*. A whole new Galaxy of exciting options is unfolding right before you, and now available in participating retails  and Samsung stores.

* Ts & Cs apply.

To learn more about Z Fold4, the multitasking powerhouse built to enhance your productivity, take a look at the infographic below.

Allowing you to set up shots at any angle, the Z Flip4’s FlexCam lets you live and create truly hands free. You can also harness Quick Shot to capture moments and selfies without opening your phone — or start a video on Quick Shot and transition to FlexCam without interruption. The Z Flip4’s upgraded cameras and a brighter sensor bring every scene to life in crisp colour — whenever and wherever moments happen.

Customisation on the Z Flip4 is unlike that of any other device, offering Cover Screen designs and functions that pair across your devices. Z Flip4’s redesign also gives you a more comfortable grip on your smartphone, with the edgier slimmer hinge and straightened edges offering a refined look and feel that matches seamlessly with its four iconic shade options — Graphite, Pink Gold, Blue and the signature Bora Purple.

Miraculously, despite rising inflation and other market pressures that currently prevail, the price of these units has been kept the same as their preceding models; that is R21 999* for the Flip4 and R37 999* for the Fold4. Both devices will also be accessible on 24 or 36 months’ contracts from network operators. Customers who have pre-ordered either the Flip4 or Fold4 will get the newly-launched Galaxy Watch5 for only R29 pm. With the Samsung Trade-In program, customers can get up to R10 000 off their new Flip4 or Fold4* or up to R400 off their contracts* and 1-year free Samsung Care+ screen protection valued at R1 999*. A whole new Galaxy of exciting options is unfolding right before you, and now available in participating retails  and Samsung stores.

* Ts & Cs apply.

To learn more about Z Flip4, the ultimate self-expression tool, take a look at the infographic below.

Samsung has announced the Galaxy Watch5 and Galaxy Watch5 Pro –shaping health and wellness habits with intuitive insights, advanced features, and capabilities that are even more powerful. The Galaxy Watch5 enhances the features that consumers rely on every day, while the Galaxy Watch5 Pro – the newest addition to the Galaxy Watch line-up – is Samsung’s most durable and feature-packed watch yet. These new devices are a commitment to users that their goals and milestones can be met, and Galaxy Watch5 and Galaxy Watch5 Pro are there to help.

“We’re dedicated to giving our Galaxy Watch community the tools, data and resources needed to not only understand their overall health and wellness better, but to coach them on their journey,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With Samsung’s ground-breaking BioActive Sensor, we’re empowering users with our most complete picture of health-related insights yet.”

Cutting-edge Sensor Technology to Better Understand You

With a growing desire to better understand and act on individual health goals, Samsung has set out to provide in-depth monitoring and practical data offering users the information they need to help them along their health and wellness journey. Galaxy Watch5 is equipped with Samsung’s unique BioActive Sensor that drives the next era of digital health monitoring. First introduced on the Galaxy Watch4 series, the BioActive Sensor uses a single unique chip that combines three powerful health sensors – Optical Heart Rate, Electrical Heart Signal and Bioelectrical Impedance Analysis – to deliver extensive readings that include heart rate, blood oxygen level (available in SA from October 2022), and even stress levels^[1]. In addition, users can get a deeper understanding of their heart health by monitoring blood pressure^[2] and ECG^[3] – right from their wrist^[4].

With an increased surface area and more direct contact with your wrist, Galaxy Watch5 tracks health metrics now with even greater accuracy than Galaxy Watch4. Plus, its powerful 3-in-1 BioActive Sensor works in combination with the other sensors of Galaxy Watch5 series, to provide users with an in-depth understanding of their wellness.

Holistic Health Insights to Enhance Everyone’s Wellness Journey

Designed for everyday wins, Galaxy Watch5 offers a comprehensive end-to-end experience that goes beyond fitness activities and into the post-workout, rest, and recovery process. The Body Composition measurement tool^[5] provides a complete snapshot of the user’s overall health, providing them with a tailored approach to set goals, guide them through personalised workouts, and track progress. And when it’s time to rest, the Galaxy Watch5 series empowers users with recovery data, including post-cardio heart rate after an intense workout^[6], and customised recommendations on water consumption based on sweat loss^[7].

A good night’s rest is important in wellness, and that’s why we’re helping users have a better night’s sleep^[8]. Understand sleep patterns through Sleep Scores that monitor stages of sleep, along with snore detection^[9] and blood oxygen levels. Achieve improved sleep habits with advanced Sleep Coaching^[10] that gives a tailored month-long guided program. Through SmartThings integration, Galaxy Watch5 automatically sets connected lights, AC units, and TVs to predetermined settings that make for an ideal sleep environment^[11]. Users can sleep safe and sound knowing that the enhanced fall detection ensures an emergency contact is notified if you or your loved one stumbles at home or falls out of bed^[12].

No need to worry that your watch may run out of power or get damaged in rough terrain; Galaxy Watch5 comes with 13% larger battery^[13] and provides eight hours of sleep tracking with just eight minutes of charging, which is 30% faster than Galaxy Watch4. An extra layer of durability protects the Galaxy Watch5. This year, we have included our first smartwatch display featuring a Sapphire Crystal display, which offers a 60% harder outer layer^[14], so your watch remains reliable in day-to-day use. Cue up your favourite song on Spotify with just your voice using Google Assistant. And coming soon, find your way using Google Maps from your wrist^[15] without a smartphone connection^[16]. Music and audio lovers will appreciate updates that include new apps like SoundCloud and Deezer^[17]. Additionally, One UI Watch4.5 offers a fuller typing experience, an easier way to make calls, and a host of new accessibility features that make the Galaxy Watch more intuitive.

Galaxy Watch5 Pro, More Features and Greater Durability for the Outdoor Enthusiast 

Created for those that love the great outdoors, the Galaxy Watch5 Pro is the newest addition to the Galaxy Watch portfolio. From hiking to cycling and beyond, Watch5 Pro is ready for the challenge thanks to its premium materials. It features enhanced Sapphire Crystal that better resists any wear and tear and a durable titanium casing that protects the display with a protruded bezel design. Galaxy Watch5 Pro also comes with an all-new D-Buckle Sport Band^[1] that offers rugged durability with a sleek and clean fit.

Built strong, and built to last, Galaxy Watch5 Pro has the largest battery in a Galaxy Watch. It’s 60% larger than Galaxy Watch4, which is key to keeping up with you while you conquer a new route. Take advantage of GPX, that’s available for the first time on a Galaxy Watch. Head out on a hike and record and share it with fellow trail-lovers on the Samsung Health app with Route Workout. You can also download hiking and cycling routes as you practice for your next race or look to mix up your routine. As you hike or cycle, keep your eyes on the path and away from the map with intuitive Turn-by-turn directions^[2]. When you’re ready to head home, Galaxy Watch5 Pro will get you there easily with the Track back feature that takes you back the way you came^[3].

Pricing and Availability^[4]

The Galaxy Watch5 and Galaxy Watch5 Pro will be available in selected channels starting 24 August 2022.

The Galaxy Watch5 offers a modern and minimalist design, and features that help you achieve more every day. It comes with all-new neutral colour options that will turn heads, with the Large 44mm option available in Graphite, Sapphire, and Silver and the Small 40mm option available in Graphite, Pink Gold, and Silver – which features a Bora Purple strap that pairs perfectly with the Galaxy Z Flip4. For adventure seekers looking for durability, performance and style, the Galaxy Watch5 Pro is for you. It will be available in Black Titanium and Grey Titanium. As part of a special launch offer, when you buy the Galaxy Watch5 Pro, between 22 August and 6 November, you can get the amazing Galaxy Buds2 as a complimentary gift, while stocks last. Terms and conditions apply.

These incredible new watches are available at the following recommended retail prices²¹.

• The Galaxy Watch5 – 40mm from R5 999
• The Galaxy Watch5 – 44mm from R6 499
• The Galaxy Watch5 Pro – 45mm from R11 999

Launch offer with Galaxy Z Flip4 and Galaxy Z Fold4

For those who choose to buy the newly-released Galaxy Z Flip4 and Galaxy Z Fold4, you can get a special pre-order offer on the Galaxy Watch5. Customers who pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 from 11 August to 31 August will get the newly launched Galaxy Watch5 for only R29 pm. With the Samsung trade-in program customers who trade-in their old devices can receive R10 000 cashback or R400 off their contracts and 1-year free Samsung Care Plus screen protection valued at R1 999.

To learn more about the Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

Galaxy Watch5 & Galaxy Watch5 Pro Product Specifications^{[5] [6]}

¹ These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

² The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. This app can only be used for measuring in ages 22 and over. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

³ The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

⁴ Due to market restrictions in obtaining approval/registration as a medical device, Blood pressure and ECG only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service countries). Check out www.samsung.com/apps/samsung-health-monitor for more information and latest update on service markets.

⁵ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

⁶ To measure, select your exercise before you start to workout.

⁷ To measure, select ‘Running’ on your watch and run at least 5km/h for at least 2.5km. Only for use with outdoor running.

⁸ Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

⁹ To record your snoring, wear your watch while you sleep and place your phone on a stable surface near your head, such as a nightstand, with the bottom of the phone pointed toward you.

¹⁰ For sleep pattern results, user must wear watch while they sleep for at least 7 nights and complete a survey.

¹¹ Requires the latest versions of Samsung Clock mobile app (v. 12.1.10.5 or higher), Samsung SmartThings mobile app (v. 1.7.59.23 or higher) and SmartThings Framework mobile app (v1.4.1 or higher). Available on smart devices that are registered to SmartThings.

¹² To notify an emergency contact, a network connection is required. GPS accuracy may be affected by obstructions to the satellite signal, such as buildings.

¹³ Compared to Galaxy Watch4.

¹⁴ When compared to Galaxy Watch4. Based on Vickers hardness measured with constant load of 200gf.

¹⁵ A network connection is required.

¹⁶ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁷ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁸ Do not store your device and the band near magnetic fields. Magnetic stripe cards, including credit cards, phone cards, passbooks and boarding passes, may be damaged by magnetic fields.

¹⁹ Provided when GPX format route file is imported for hiking and cycling, and route is set as target under Samsung Health settings.

²⁰ This feature must be enabled for hiking or cycling under Samsung Health settings.

²¹ Availability may vary by market or carrier. Supported models, colors, sizes and straps may vary depending on market or carrier.

²² Available on samsung.com in selected markets. The number of combinations available may vary depending on the market.

²³ Select interchangeable watch straps sold separately.

²⁴ Availability may vary depending on market, model and the paired smartphone.

²⁵ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

²⁶ Measured without health sensors.

²⁷ Measured without strap.

²⁸ Actual battery life may vary depending on network environment, usage patterns and other factors.

²⁹ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.

³⁰ LTE connectivity only available in LTE models.

³¹ Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, operator or device brand.

Buds2 Pro’s 24bit Hi-Fi sound highlights the details that bring your music and entertainment to life, while 360 Audio delivers cinematic sound that feels large and intimate all at once. Designed with a more compact and ergonomic fit, you can enjoy comfortable audio experiences for longer, whether you’re listening through your favourite playlists or enjoying a movie marathon.

Furthermore, updated Intelligent Active Noise Cancellation (ANC) cuts out background noise better than ever while boosting the sounds you need from your calls and music, and Voice Detect helps you tune in better to in-person conversations even when you’re plugged in.

Take a look at the infographic below to learn more about Buds2 Pro.

Samsung has announced the next generation of ground-breaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customisable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customisation both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our unwavering focus, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device line-up and enjoyed by people worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analysed to deliver a truly optimised experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery^[1] and expanded customisation, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favourite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences, so you can shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam^[2]. These can even be enjoyed on users’ favourite apps^[3]. Thanks to Samsung’s partnership with Meta, FlexCam is optimised for popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor^[4] powered by the Snapdragon® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

Z Flip4 is crafted to go truly hands-free – doing more without ever opening the phone. Make calls, reply to texts, unlock the car^[5] and even control the SmartThings Scene widget^[6], all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery^[7]. With Super-Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes^[8], keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customise the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video^[9].

Galaxy Z Fold4, a Multi-Tasking Powerhouse with Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed, or in Flex mode^[10]. Furthermore, it is Samsung’s first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar^[11] provides a layout similar to your PC, offering access to your favourite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures^[12]. Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask^[13].

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call^[14]. Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S Pen^[15] functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case^[16].

Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom^[17] lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview, and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor^[18], and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen^[19] with a brighter screen, a 120Hz adaptive refresh rate^[20], and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimised for the large-screen experience to make content more enjoyable. Or open your favourite streaming entertainment service apps like Netflix^[21] and watch hands-free with Flex mode. For non-optimised apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad^[22], offering accuracy while pausing, rewinding, and playing videos, or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G^[23]. With a slimmer hinge, lighter weight, and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen^[24].

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armour Aluminium frames and hinge cover along with exclusive Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass, Z Flip4 and Z Fold4 are our toughest foldables ever. Durability of the Main Screen panel is also enhanced thanks to the optimised layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8^[25] water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design with the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro – Samsung’s new top-of-the-line earbuds that provide Samsung’s most immersive wireless audio experience with a new, compact design, and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio^[26], which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec^[27](SSC HiFi), quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

³⁹The new compact, ergonomic design is 15 percent smaller^[28], with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC^[29] to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life. ³⁹

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch^[30] to provide effortless transition from your favourite TV Show to take a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with sustainability partners. As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90% of the new Galaxy Buds2 Pro is made with recycled materials^[31]. The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58%^[32] compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year^[33].

Availability

Galaxy Z Flip4 complements users’ styles with premium designs in legacy colours: Bora Purple and Graphite and new colours: Pink Gold and Blue^[34]. The Galaxy Z Fold4 and Standing Cover with Pen^[35] case are offered in refined colours that include Grey Green, Beige and Phantom Black.

The Galaxy Z Flip4 will be made available at a recommended retail price of R21 999 and Galaxy Z Fold4 for R37 999^[36]. Both devices will also be accessible on 24 or 36 months’ contracts from network operators. Customers who pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 from 11 August to 31 August will get the newly launched Galaxy Watch5 for only R29 pm. With the Samsung trade-in program customers who trade-in their old devices can receive R10 000 cashback or R400 off their contracts and 1-year free Samsung Care Plus screen protection valued at R1 999.^[37]

For more information about Galaxy Z Flip4 and Z Fold4, visit www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/global/galaxy/.

Disclaimer: The content has been revised as of January 24, 2024 to provide more accurate information.

[1] Compared to Galaxy Z Flip3 5G.

[2] FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°.

[3] Compatibility may differ by application.

[4] Compared to Galaxy Z Flip3 5G.

[5] Feature available on Samsung Wallet. Samsung Wallet availability and launching of specific features may vary by market and user’s device model and are subject to change. Digital Automobile Key services available on select markets and device models.

[6] SmartThings Scene must be enabled in the SmartThings application.

[7] Compared to Galaxy Z Flip3 5G. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,595mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[8] Super-Fast Charging available when using 25W or higher adapter. Results from internal Samsung lab tests, conducted with 25W Travel Adapter while it has 0% of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. Travel Adapter sold separately. Use only Samsung-approved chargers and cables.

[9] For video, resolution from 176×144 (qCIF) to 1920×1080 (FHD), up to 15 seconds playback time and maximum 100MB size is supported.

[10] Flex mode supported at angles between 75° and 115°.

[11] Taskbar feature supported on the main screen only.

[12] Requires activation of Labs in Settings.

[13] Certain applications may not support Multi Active Window or App Pair.

[14] Availability and supported apps for Live sharing may vary by country and device. Users may need to update YouTube and Google Meet to its latest version. Some of Live sharing supported apps may require specific subscription conditions.

[15] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[16] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[17] 30X Space Zoom includes 3x Optical Zoom and 30x digital zoom with AI Super Resolution technology. Zooming in past 3x may cause some image deterioration.

[18] Compared to Galaxy Z Fold3 5G.

[19] Measured diagonally, Z Fold4’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[20] Screen refresh rate varies depending on the app used, and certain apps may not support up to 120Hz.

[21] Netflix streaming membership required.

[22] Requires activation of Labs in Settings.

[23] 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

[24] Compared to Galaxy Z Fold3 5G.

[25] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[26]  Samsung Galaxy device with One UI 4.0 or higher is required. 24-bit audio support may vary depending on the application.

[27] Samsung Galaxy device with One UI version 4.0 or higher is required.

[28] Compared to the dimensions of Galaxy Buds Pro.

[29] Cancellation performance has improved 40% compared to Galaxy Buds Pro (50-1kHz average)

[30] Auto Switch feature for Samsung TV is only available on Samsung TVs launched Feb 2022 or later after getting a firmware update from Jul 2022. Auto Switch with TV is only available for making and receiving phone calls.

[31] More than 90% of all the plastic components of Galaxy Buds2 Pro are made of partly recycled materials. 29 grams of plastics are used in the Galaxy Buds2 Pro in total, and components weighing more than 27 grams are made with partly recycled materials. Each of these components contains at least 20% of either discarded fishing nets (ocean-bound plastic) or post-consumer materials. Recycled fishing nets are used in three internal components of the cradle case in its bracket deco front, bracket battery holder and bracket-PCB. Post-consumer recycled materials are used in eight exterior components. Four components in both Ear Buds in its case front left/right, case rear left/right. And four components in the cradle case in its deco front, case-upper, case-upper inner, and case-lower.

[32] The package volume of Galaxy Z Fold4 and Galaxy Z Flip4 has been reduced 58.2% and 52.8% respectively compared to the Galaxy Fold and Galaxy Z Flip.

[33] Calculated based on ISO 14040:2006 and 14044:2006 standard, using Ecoinvent 3.8 database for transportation of SM-F700F, SM-F721B, SM-F900F and SM-F936B models from Korea to Europe.

[34] Available colors may vary by market, carrier and retailer.

[35] Accessories sold separately.

[36] Recommended retail price. Prices may vary per retailer.

[37] Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone

Samsung Care+ coverage, service type and redemption may vary by country (region) and deductibles (service fee) may apply. For detailed Samsung Care+ information, please visit https://www.samsung.com/za/offer/samsung-care-plus/. Samsung Care+ must be activated within 30 days of purchase.

For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration — bringing together Galaxy community from all over the world to unveil the latest Samsung Galaxy innovations.

Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognises the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.

As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate the new technologies but also to innovate our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone.

I can’t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!

[SUMMARY OF TEASER CAMPAIGNS]

A Greater Galaxy Experience

Leading up to the next Unpacked experience, we’re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.

Bringing the Best of Hybrid

This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.

Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.

The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighbourhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.

The best is “Yet to Come”

In a nod to our iconic product colourway Bora Purple, embracing diversity and optimism, we’re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10.

The full version of the video will premiere at 10pm in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognisable screens worldwide.

But that’s not all. We have so much in store for you, not to mention some amazing new products to show you — so stay tuned, it’s going to be one to remember.

Watch Unpacked on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 3pm.

Join us and engage with the next Unpacked experience in person from August 11-31.

• New York City: 60 10^th
• London: 55 Regent St.