Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardisation of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalised art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.

At the official launch event on 18 March 2025, guests – spanning key industry leaders, media and members of the deaf and hearing loss community – experienced how GN hearing aids, Samsung Galaxy Buds and Auri receivers can seamlessly connect to an Auracast broadcast, delivering enhanced audio for both hearing aid users and consumer audio devices.

GN has been working across the tech sector, including Samsung, to ensure hearing aid users have early access to this breakthrough technology in venues globally, including now the Sydney Opera House. Samsung is committed to the future of audio: one sound, any device, everyone connected, and with that mantra, attendees were able to experience the technology in action during a live string and vocal performance via GN hearing aids and Samsung Galaxy Buds.

In partnership with GN, Samsung is proud to be at the forefront of Bluetooth LE Audio, the core technology behind Auracast. GN is likeminded to Samsung, and a driver of innovation, as the leader in hearing technology. Samsung was honoured to play a small role at the event, with it a proud collaboration across Samsung’s Suwon Office, Samsung UK and Samsung Australia.

For further information, please read more at GN [New technology transforms the Sydney Opera House assisted listening experience in world-first innovation for live performance].

Samsung Electronics Co., Ltd. today announced it has been honored as the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC regions.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which are brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honoured to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring, and redefining what’s possible in advertising. We’re thrilled our efforts have been recognised and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionised the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimised for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung Electronics Australia’s “Flipvertising” campaign, developed in partnership with creative agency CHEP Network – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023, three Golds across Creative Data, Direct and Media, and a Bronze in Direct – emphasised the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Their achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday 24 April 2025.

This marks the second year in a row that Samsung has topped the rankings. After placing fourth in 2017, the company consistently finished within the top 4 on YouGov’s yearly lists before ranking second in 2021 and first in 2022. Only two of this year’s top 10 global brands originate from Asia, including Samsung.

* YouGov did not publish Best Global Brands rankings in 2023 and 2024

The YouGov Best Global Brand 2025 rankings draw on more than 1 million consumer surveys across 28 markets to identify the best-performing global and national brands. Respondents are asked their opinions of thousands of brands, rating them on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation and Recommendation.

“Brands have never been more important — and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative,” said YouGov CEO Steve Hatch.

Back in October 2024, Samsung was recognised by Interbrand as a “Global Top 5” brand for the fifth consecutive year on the global brand consultancy’s annual “Best Global Brands” rankings. Samsung’s brand value surpassed the $100 billion mark for the first time on last year’s list, and Interbrand mainly attributed this to the expansion of Samsung’s portfolio of products infused with AI technologies, substantial consumer benefits derived from increased device connectivity and the company’s ongoing commitment to a more sustainable future.

Through collaboration with Rainbow Robotics, Samsung will further strengthen its foundation in the development of advanced robot technology. Rainbow Robotics was founded in 2011 by researchers from the Korea Advanced Institute of Science & Technology’s (KAIST) Humanoid Robot Research Center who developed the first two-legged walking robot “Hubo” in Korea.

By combining Samsung Electronics’ AI and software technology with Rainbow Robotics’ robotics technology, the collaboration plans to accelerate the development of intelligent advanced humanoids.

Samsung will also form a synergy council with Rainbow Robotics to strengthen leadership in the advanced robot global business, with the council expected to serve as a bridge to foster the growth of both companies by developing future robot technologies and core business strategies, and identifying and assessing market demand.

With the collaboration, Samsung plans to utilise Rainbow Robotics’ collaborative robots, dual-arm mobile manipulator, and autonomous mobile robots for manufacturing and logistics automation tasks. These robots can greatly improve their work capabilities by learning and analysing situational data and environmental variables that occur in the field through AI algorithms. Rainbow Robotics is expected to actively enter overseas markets by utilising Samsung’s global sales infrastructure.

Establishment of Future Robotics Office

Samsung also established a Future Robotics Office reporting directly to the CEO. The office will focus on developing future robots including humanoid robots, aiming to secure competitiveness in new technologies for future robots that will advance current paradigms and transform them into a key growth engine.

Dr. Jun-Ho Oh, a founding member of Rainbow Robotics and honourary professor at KAIST, will serve as an advisor to Samsung and head of the Future Robotics Office after retiring from Rainbow Robotics. Dr. Oh will provide robotics technology and business expertise to Samsung’s future robot development from his deep experience in industry-academia collaboration.

Follow Rae, an intern, as she uses her personal Galaxy AI assistants to generate instant summaries, create original artwork and decipher recordings, to become an outstanding intern!

[1] Fees may apply to certain AI Features at the end of 2025.

Samsung Electronics Co., Ltd. today announce the opening of its inaugural Samsung Customer Service Store in Macquarie Centre, Sydney, NSW. The facility aims to showcase the latest technology and innovations from Samsung, providing an immersive shopping experience, alongside unparalleled customer service.

Muneeb Ekhlaque, Head of Customer Service at Samsung Electronics Australia said “We’re thrilled to evolve our customers’ experience through an innovative, new space which redefines our approach to care and service. At Samsung, we understand the value Australians place on their technology and products, and with our new Customer Service Store in Macquarie Centre, we hope to elevate customers’ shopping and service expectations. Anchored in empathy, discovery and innovation, our concept store addresses customers’ needs for personalised service, to both support with decision making, as well as trouble-shooting.

Considered Australia’s most trusted consumer products brand (Roy Morgan, December 2024), Samsung is committed to delivering exceptional products and customer service. The new concept store showcases a snapshot of the diverse, Samsung connected ecosystem, across self-discovery zones. Customer centricity is at the core, with consultation lounges equipped with advanced diagnostic tools to troubleshoot and provide timely complementary care and support as needed. To minimise device downtime, on-site repairs will be offered to customers, and backed by an authorised service centre, focused to provide a seamless customer journey with Samsung.

The Samsung Customer Service Store in Macquarie Centre is located on Level 4 of the Centre, at Herring Road &, Waterloo Rd, Macquarie Park, NSW.

Samsung Electronics Co., Ltd. has  announced it has been recognised by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and in 2024 it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.[1]

According to Interbrand, the significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth[2] over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognised for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that help simplify consumers daily lives.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand and — with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9^th Gen V-NAND, Exynos SoC, high resolution image sensor— is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognised for delivering consistent brand values and building authentic relationships with customers.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Elevating the new Galaxy AI experience with the unique Galaxy Z Fold6 and Z Flip6 foldable range
• Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

• Strengthening leadership in virtualised Radio Access Network (vRAN) and Open RAN
• Leading the technical standardisation of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV for 18 years[3] and soundbar for 10 years[4].
• Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

 Home Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centered value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering benefits — such as energy monitoring through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9^th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimised for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.

[1] Source: https://interbrand.com/best-global-brands/samsung/.

[2] Based on brand value ($), 2020 = $62,289 $m, 2024 = $100,600 $m. Source: https://interbrand.com/best-global-brands/samsung/.

[3] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[4] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis.

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalised experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognise this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalised experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalised AI experiences.

Delivering Personalised Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalised experiences to users here, emphasising cultural relevance and localisation. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI[1], available on select Samsung mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages[2] available in Australia. We are committed in our efforts, and have since expanded support for Galaxy AI to 20 languages[3]  available in Australia.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratising access to AI-powered experiences. The newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, the latest Galaxy AI features such as Sketch to image[4] and Portrait Studio[5] will be expanded to even more Galaxy models, bringing the power of personalised AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Launch of Galaxy Ring in SEAO

For our wearable companions, we are tapping onto AI to augment offerings such as Samsung Health, to provide users with personalised insights and recommendations to improve their well-being. By bringing Galaxy AI to Galaxy Watch, we are combining powerful on-device AI with the extensive Samsung Health app to enable more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness[6].

Expanding our wearables portfolio further, the Galaxy Ring, which will launch in our region this quarter, offers a simple approach to everyday wellness in yet another form factor. Designed for 24/7 health monitoring, Galaxy Ring is compact and fits comfortably on the finger. Galaxy Ring features Samsung’s leading sleep analysis and a powerful sleep AI algorithm to help users easily understand sleep patterns and build better habits3. The new features like Energy Score[7] enable users to receive a better understanding of their daily condition through a combined analysis of personal health metrics including sleep time, sleeping heart rate, and more. This is just the start of Samsung’s journey to build some of the most personalised health experiences yet.

Smarter and personalised homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Some of our new home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our AI Family Hub^TM French Door Refrigerator comes with AI Vision Inside[8], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalised kitchen experience. Providing a seamless and customised laundry solution, the Bespoke AI Heat Pump Combo^TM, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[9]. It also senses the weight of the laundry, fabric[10], and soil level to dispense the appropriate amount of water and detergent[11], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry Combo^TM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customisation Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality. 

The Neo QLED 8K’s AI Customisation Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[12], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalise their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI.

The Future of Personalised AI with Samsung

We are excited about the future of personalised AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalisation is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalised AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Additional supported languages include Chinese (Taiwan), Turkiye (Turkey), Dutch (Netherlands), Portuguese (Portugal), Swedish (Sweden) and Romanian (Romania)

[4] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Requires Samsung Account, Wi-Fi connection or mobile data. Portrait Studio may generate unexpected results. Feature activated when it recognises a face in the image. May not work if the person’s entire face cannot be seen clearly. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that it is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Samsung Health and Galaxy Ring are not medical/therapeutic devices/services. Intended for general wellness and fitness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[7] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronised with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[8] As of April 2024, AI Vision Inside can recognise 33 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[9] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[10] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[11] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[12] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4

Canstar Blue, Australia’s most trusted consumer comparison website, surveyed Australians who had purchased a tablet over the last two years[i]. Those surveyed were asked to rate their experience with their devices based on overall satisfaction, as well as value for money, user friendliness, battery & charging performance, design, durability and performance.

Samsung received more five-star ratings than any other brand in the market with top marks in five categories, including overall satisfaction. High scores in user friendliness, battery performance, durability, and value for money all contributed to customers giving Samsung’s tablets the highest rating for overall satisfaction.

“Samsung’s Galaxy Tab series of Android tablets offers something for everyone, from lightweight and lower-priced options to premium devices with professional specs and features that function as an all-round laptop replacement,” said Tara Donnelly, Canstar Blue’s Utilities Editor.

“That broad appeal is one of the reasons Australian consumers placed Samsung firmly ahead of other big-name competitors to win Canstar Blue’s Most Satisfied Customers – Tablets award in 2023. Real buyers gave Samsung five stars for overall satisfaction with their tablet purchase and, at a time when budget pressures are a major concern, also gave the brand five stars for value for money, battery life and durability. For consumers who want to pay a reasonable price for a good-quality device that’s built to last, those results are a great recommendation!”

“At Samsung, the consumer experience is at the heart of everything that we do, and we make a conscious effort to ensure we are providing customers with the ultimate user experience for each and every one of our products,” said Garry McGregor, Vice President of Mobile Experience at Samsung Electronics Australia.

“We strive for perfection through relentless innovation to ensure we stay at the forefront of amazing customer experiences, and to be awarded Canstar Blue’s Most Satisfied Customers for Tablets after receiving the same award for Smartphones earlier this year is a testament to that effort. We’re proud to be able to offer our customers devices that enhance their everyday life while continuing to push technological and creative boundaries.”  

The tablet range sits within Samsung Galaxy’s larger ecosystem of connected products, from smartphones to wearables. From its flagship Galaxy Tab S range to the accessible Galaxy Tab A range, there’s a device for everyone.

Following on from its recent Galaxy Unpacked event held in Seoul, South Korea, Samsung announced the latest Galaxy Tab S9 range, featuring its most powerful performance, brilliant displays and upgraded durability to date. As Samsung’s first Galaxy Tab S series to earn an IP68 rating, it sets a new standard of what tablets can be.

The Galaxy Tab A Series brings incredible technology to consumers at great value. Ranging between $379 to $599, the Tab A Series gives everyone the power to create, connect and thrive – regardless of their budget.

For more information on the Samsung tablet product suite, visit https://www.samsung.com/au/tablets.

[i] Canstar Blue surveyed more than 3,000 Australians, with over 500 confirming they had purchased a tablet in the last two years.