Innovating from phone to home: Samsung awarded Canstar Blue 2023 Innovation Excellence Awards for Smart Devices and Home Entertainment.
Canstar Blue judges agree that Samsung’s Galaxy Z Flip4 and 2023 Television line-up deliver a ‘WOW Factor’, awarding both products 2023 Innovation Excellence Awards.
Samsung Australia has today received two Canstar Blue Innovation Excellence Awards, achieving the five-star accolades in the “Smart Devices” and “Home Entertainment” appliance categories for its Galaxy Z Flip4 smart phone and 2023 Television line-up respectively. In 2023, Samsung was the only brand to receive multiple Canstar Blue Innovation Excellence Awards in the appliance category.
In taking out top honours, Canstar Blue judges deemed Samsung’s 2023 Television line-up and the Galaxy Z Flip4 smart phone as ‘game-changing breakthroughs’ in their sectors. With Canstar Blue adding ‘Smart Devices’ as a new ‘Appliances’ subcategory this year, the Samsung Galaxy Z Flip4 smart phone wears the inaugural badge, setting a benchmark for future innovation.
According to Canstar Blue, Innovation Excellence Awards are measured based on how unique and disruptive a product is within the current market and the impact it has on consumers. Of Samsung’s winning products, Canstar Blue said:
Samsung – Galaxy Z Flip4: “The Samsung Galaxy Z Flip4 is a smartphone that offers a foldable experience with a pocket-friendly design. In addition to leading the way on foldable devices in the smartphone market, the judges were impressed by the BESPOKE edition, which allows customers to personalise the front, back, and frame colours – providing ultimate customisability that few other smartphones in the market offer.”
Samsung – 2023 Television Line-up: “Samsung’s 2023 television line-up offers consumers large televisions with great picture and sound quality in reasonable price ranges, making big screen TVs more accessible to Australians. The judges were impressed with Samsung’s continued commitment to innovation in the television space, striving to provide consumers with high quality products at more affordable price points.”
Further to these 2023 Canstar Blue Innovation Excellence Awards, Samsung’s Smart phone range currently holds Canstar Blue’s 2023 Most Satisfied Customers Award. This is in addition to retaining Canstar Blue’s 2021 and 2022 Most Satisfied Customers awards across both the Television and Home Theatre Systems categories.
Open up new possibilities with Galaxy Z Flip4
First launched in 2019 and now in its fourth generation, the popularity of the Galaxy Z Flip range has significantly contributed to Samsung’s position as the leader of the Australian foldables category. With a multitude of ways to personalise the device, the Galaxy Z Flip4 range allows users to customise their phone to reflect who they are as individuals by providing a bespoke experience that enhances their everyday life.
“As Samsung continues to bring cutting-edge mobile experiences to the Australian market, we are honoured to have the Galaxy Flip4 smartphone recognised for its Innovation Excellence by Canstar Blue” said Garry McGregor, Vice President of Mobile Experience at Samsung Electronics Australia. “Foldables represent a disruption to the existing smartphone market and Samsung is excited to be leading the charge.”
For more information on the Galaxy Z Flip4, visit: https://www.samsung.com/au/smartphones/galaxy-z-flip4/
More WOW than ever: Samsung’s 2023 Television line-up
With a focus on powerful performance, enhanced connectivity, and advanced personalisation, Samsung’s 2023 line-up provides accessible screen options for virtually any preference and lifestyle, all from the Global No.1 TV brand for 17 years running.
Samsung’s 2023 premium TV line-up comprises of Samsung’s flagship Neo QLED 8K and 4K TVs and Samsung OLED displays. These TVs are supported by Samsung’s award-winning lifestyle range which includes The Frame, The Sero, The Serif, The Terrace, and projectors, The Freestyle and The Premiere.
“Samsung takes great pride in offering Australians a range of home entertainment options that can be personalised to suit individual needs, passions, and experiences,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia. “In 2023, we have delivered a range of TVs that not only deliver brilliant picture and immersive sound, but sport stunning designs, smart connectivity, and a plethora of free in-built apps to help Australians achieve new levels of productivity, entertainment, and style – all from their TV.”
For more information on Samsung’s 2023 Television line-up, visit:
In 2023, Canstar Blue also acknowledged that Samsung’s Bespoke range of home appliances continues to give ‘consumers the opportunity to explore their creative genius, while still getting the high-quality manufacturing of a reputed brand.’
For more information on how Samsung secured its Innovation Excellence Awards, visit: https://www.canstarblue.com.au/awards/innovation-excellence/
 Source: Canstar quarterly brand tracking survey, conducted through Qualtrics Oct 2022. n=1002
 Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.