Best-in-Class Mobile Experience: Samsung Awarded Canstar Blue’s 2023 Most Satisfied Customers for Smartphones

January 23, 2023
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Samsung Electronics Australia is continuing to set a new standard of customer satisfaction with recognition from Canstar Blue for the Most Satisfied Customers award for the Smartphone category. This follows its distinction in TV and Home Theatre Systems categories for the second consecutive year.


As Australia’s most trusted consumer comparison site, Canstar Blue polled over 1,300 Australians who had purchased a smartphone in the last two years to rate the products on overall satisfaction, including user friendliness, design, durability, value for money, camera quality, and battery and charging performance.


Demonstrative of its categorical leadership, the survey revealed Samsung as the only smartphone brand to take home a five-star customer rating in all seven categories, with participants attesting to the stylish functionality and reliability of the devices in a bid to determine overall satisfaction.


“While some competitors focus only on high-end handsets, Samsung’s wide range of Galaxy smartphones cater to high-end, mid-range and lower-budget phone users, without sacrificing quality features and specifications,” said Tara Donnelly, Canstar Blue’s Utilities Editor.


“Customers also gave Samsung a full five stars for design, camera quality, user friendliness, and for battery and charging, highlighting the all-round impressive performance delivered by the brand’s line-up of devices.”


The Canstar Blue accolade establishes a new benchmark for customer satisfaction.


“At Samsung, we strive to be the best in every element of the consumers Samsung experience. To be awarded this honour by Canstar Blue is truly humbling and I can promise we have an exciting journey ahead for our vastly growing Australian Samsung family,” said Garry McGregor, Vice President of Mobile Experience at Samsung Electronics Australia.


“Australia is a formative market for Samsung globally. Global trends get set in this market, as a country that is relatively dependent our connected technologies. As such, this award gets recognition not just here but across the globe.”


“We’re proud to offer such a compelling line-up that suits customers’ needs. Our rapid growth draws on our experience in furthering technological innovation in the smartphone category, but also our establishment of an entirely new category with Foldables, which has now segued into the mainstream


Today, the Samsung Galaxy ecosystem of connected products includes its suite of smartphones and wearables, offering more pairing options than ever before for added convenience. From its flagship Galaxy S range and innovative Galaxy Z range to the accessible Galaxy A range, there’s a device fit for everyone.


Recently, Samsung shared its Galaxy Unpacked invitation, which teases the unveiling of the new Galaxy S Series on 2 February. The brand’s premium flagship range, the S Series, features the most powerful performance and professional features available on a Galaxy smartphone. The S Series illustrates the leaps Samsung have made in mobile technology, setting a new standard for what a smartphone can be.


In 2019, Samsung introduced its ground-breaking Foldables category with the Galaxy Z Series, marking a pivotal market milestone that elevated the industry standard. Offering two unique foldable devices, the Z Flip series redefines the art of self-expression through a powerful design that slips right into your back pocket – whereas the Z Fold series offers the ultimate Foldable experience, serving as a durable powerhouse of productivity, offering an unrivalled viewing and multitasking experience. Both provide a seamless, versatile experience, with new ways to enrich interactions through personalisation and customisation options.


Centred around accessibility, the Galaxy A Series brings exceptional tech to consumers at great value. Ranging between $329 and $799, the A Series leads the democratisation of Galaxy innovations to give everyone the power to create, connect and thrive – regardless of their budget.


For more information on the Samsung mobile product suite, visit the Samsung Australia smartphones website.

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