Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Pictured: (R-L) Samsung’s Music Studio 5. Cables not shown. Designer, Erwan Bouroullec, with the Samsung Music Studio 5. Black and White models depicted. Cables not shown.

Samsung Electronics Co., Ltd., the global leader in soundbars, today announced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range, which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9, delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and WiFi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound With Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2-channel main bar with 4.0.2-channel rear speakers and dual 8-inch compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.

The flagship Q-Series HW-Q990H soundbar will join Samsung Australia’s 2026 AV Line-up. Pricing and availability is yet to be announced.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers including nine wide-range speakers, and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Samsung Australia is yet to announce local availability of the All-in-One Q-Series HW-QS90H Soundbar.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new WiFi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wide range of sound system combinations, maximising the audiovisual experience. Additionally, they offer rich sound experiences while also enhancing aesthetic harmony within users’ spaces, allowing consumers to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art, and grounded in Samsung’s signature aesthetic.

Designer, Erwan Bouroullec, with the Samsung Music Studio 7, which will be showcased at The First Look, CES 2026. Cables not shown.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control[1] delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. The Music Studio 7 functions as a standalone immersive speaker or can be paired with additional compatible sound units or compatible Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup.

Samsung Australia has confirmed the Music Studio 7 will be joining its 2026 AV line-up in Black and White models. Pricing and availability is yet to be announced.

The Samsung Music Studio 5 will be showcased at The First Look, CES 2026. Image simulated for illustrative purposes. Cables not shown.

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control[2] deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec[3] provide smart, seamless connectivity.

A More Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars[4], driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and WiFi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while SpaceFit Sound Pro analyses room layout and device placement to optimise channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings[5] also provides instant music controls, making it easy to start listening and adjust playback from compatible connected mobile devices.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) announced in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.

The new Samsung Sound Tower Series will join Samsung Australia’s 2026 AV line-up. Pricing and available is yet to be shared.

To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/

[1] AI Dynamic Bass Control capabilities are based on pre-learned AI data algorithm based on machine learning and may yield varied results. New data may be introduced to our learning models from time to time to enhance its output.

[2] AI Dynamic Bass Control capabilities are based on pre-learned AI data algorithm based on machine learning and may yield varied results. New data may be introduced to our learning models from time to time to enhance its output.

[3] Samsung Seamless Codec feature is only available when paired with compatible Galaxy devices via built-in BlueTooth

[4] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[5] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.