Samsung Electronics Named No. 1 in Global Soundbar Sales for 12th Consecutive Year

Company tops global soundbar sales, strengthening its audio portfolio with premium models and an expanded 2026 lineup

Coupled with 20 years of leadership in the global TV market, achievement establishes Samsung as the leader in home entertainment

Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.