Samsung Announces All-New Sound Tower at IFA 2025

Delivering powerful sound, customisable lighting and extended hours of playtime, Samsung’s new Sound Tower range is built for every occasion.

Samsung announces two models which bring dynamic design, versatile portability and optimised sound modes to enable tailored listening experiences with seamless indoor-outdoor use.

Samsung announces a new Sound Tower range – coming to Australia in 2026. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today introduced its new Sound Tower range – ST50F and ST40F models – its latest innovation in portable audio. Built for large gatherings, these new models combine acoustic technology with a dynamic, modern design to deliver an immersive party experience through both light and sound.

“The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customisable lighting effects and an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.”

Powerful Party Sound

The Sound Tower’s acoustic structure delivers rich, room-filling sound with exceptional clarity and deep bass. With Samsung’s Waveguide technology applied to its dual dome tweeters, audio is distributed and enhanced to ensure a wider, more even soundstage. This optimisation provides crisp treble that can be heard clearly, while dual woofers deliver customisable bass with Deep, Punchy and Gentle modes, which allow listeners to tailor their experience to their preferences. Four additional sound modes — Standard, Wide, Stadium and Outdoor — let listeners further fine-tune their audio to match any setting, from backyard barbecues to packed dance floors.

Whether indoors or outdoors, users can enjoy long-lasting battery performance. A replaceable battery also ensures the party can continue without interruption. For an even more immersive soundscape, users can connect multiple compatible units through Auracast™ Group Play or pair two compatible Sound Towers via Stereo Play with True Wireless Stereo (TWS) for true left-right channel audio.

Vibrant Party Lights + For Every Mood

The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can set the perfect vibe using the Samsung Sound Tower App. The system reacts in real time, analysing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customisable mood options include a wide range of effects, movements and colours, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.”

LED lighting extends across five key areas of the speaker to deliver a 360° effect:

• Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.
• Ring light: LED lights highlight powerful colours around the two tweeter units.
• Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.
• Crystal lights: centered at the base and the foot of the speaker to produce an energising atmosphere.
• Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings

For added entertainment, built-in DJ Booth and Karaoke modes — as well as a guitar input — turn any space into a live stage, combining powerful sound and lighting for a true party-ready experience.

Portable and Built for Performance

Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature Samsung’s Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs:

• Sound Tower ST50F: 240W output, long lasting battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels,.
• Sound Tower ST40F: 160W output, long lasting battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle.

The new Samsung Sound Tower will roll out to global regions from today. Australia will range the Sound Tower locally at a later date in 2026. For more information, visit www.samsung.com/au