The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store[1]. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works including Roy Lichtenstein’s “Whaam!”; Henri Matisse’s “The Snail” – a must-see in the Tate’s permanent collection; and, Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter, Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. With Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across 90% of Samsung’s 2025 TV lineup including its Neo QLED 8K & 4K models, QLED 4K TVs and The Frame and The Frame Pro Art TV Series[2], art from the world’s leading artists, museums, and galleries are more accessible than ever[3].

As Samsung’s most advanced Art TV yet, The Frame Pro features an upgraded Neo QLED screen[4] for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box[5] makes installation seamless, enabling Australians to keep cables out of sight up to 10 metres away[6] so they can truly enjoy the TV’s gallery-worthy picture. Plus, it features a Glare-Free Matte Display that makes art look true-to-life by highlighting brush strokes on the original canvas while reducing on-screen light distractions[7]. Further, The Frame Pro is customisable via bezels elevating home decor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit samsung.com/au

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[2] Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[3] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[4] Compared to The Frame TVs which features a QLED display.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[6] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home.

[7] The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

Samsung Australia bring the 115” Neo QLED QN90F. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today announced its new 115” Neo QLED 4K QN90F is available for pre-order from Samsung.com/au and select retailers nationwide[1]. This new supersized Neo QLED QN90F is the largest screen ever to join Samsung’s expansive TV line-up and is optimised to deliver stunning details via AI-enhanced picture quality on the big screen. Made for Australian homes, the 115” Neo QLED QN90F features Samsung award-winning Glare-Free technology, certified[2] to virtually eliminate distracting glare in bright rooms for a truly immersive viewing experience.

“Australians love big screen home cinema experiences which has contributed to super large screen TVs becoming the fastest growing segment in the industry[3],” said Simon Howe, Director – Audio Visual, Samsung Australia. “With the 115” QN90F, Samsung Australia has further expanded its super large screen line-up offering more Australians access to big-screen options to suit their lifestyle.”

Stunning, AI-Enhanced Clarity on our Biggest Neo QLED 4K Yet

The Neo QLED 4K QN90F features Samsung’s most advanced NQ8 AI Gen3 processor[4], utilising 768 neural networks to enhance picture and sound to new heights. With 53% of Australians gathering around their TV with friends and family to watch big sporting events[5], this processor enhances every detail to deliver a mind-blowing Mini LED picture from virtually any angle or seat in the room.

The QN90F’s AI-processor also powers Samsung’s exclusive Supersize Picture Enhancer[6], which uses a deep learning super resolution algorithm to improve clarity and reduce noise across the massive 115” screen. Quantum Matrix Technology Plus provides precise lighting control for enhanced contrast and clarity in both dark and light scenes. Further, Samsung’s award-winning Glare Free technology¹ virtually eliminates glare and reflections, a bug bear of 58% of Australians who claim they hate on-screen glare on their TV[7].

The powerful processor also leverages 4K AI Upscaling Pro to transform[8] older or lower resolution content into brilliant 4K, while Neo Quantum HDR Pro leverages HDR10+ tone mapping to automatically analyse each scene and boost bright and dark images to reveal extraordinary colour[9].

Given one in five Australians (19%) use their TVs for gaming and over half (56%) for sports viewing[10], Motion Xcelerator 144Hz[11] ensures exceptional motion clarity with minimal lag or blur. AI Motion Enhancer Pro[12] sharpens and smooths fast-moving objects – like a golf ball or AFL Sherrin – to enable Australians to keep their eye on the ball. Auto HDR Remastering Pro[13] will transform SDR content into HDR-like quality, adjusting brightness, contrast and colour in real-time.

Top-channel Dolby Atmos[14] speakers deliver larger-than-life audio experience while Object Tracking Sound+[15] provides dynamic, realistic audio that mirrors movements on screen – like footsteps in an intense chase scene or cars zipping around a track.

“Not all big screens are created equal. Detail can be lost as content is stretched across a larger screen or it utilises larger pixels losing the finer details on screen,” said Mr. Howe. “As the number one global TV leader for 19 years, Samsung has worked hard to produce features like Supersize Picture Enhancer and AI upscaling to ensure Australians can go bigger without compromising on picture quality, while ensuring that the TV’s sound quality is super-sized to match the incredible picture.”

Super Big Lineup of Super Big TVs

The 115” Neo QLED 4K QN90F joins the expansive line-up of super big Samsung TVs, including the 100” Neo QLED 4K QN80F, 98″ Neo QLED 4K QN90F, and 98″ Crystal UHD 4K DU9000. This range will be bolstered by the just-announced category-defining 115” Samsung Micro RGB TV.

Each feature Samsung Vision AI for new, personalised experiences. The TVs also deliver added features that you can only get from Samsung – including endless free content on Samsung TV Plus[16], console-free gaming through Samsung Gaming Hub[17], seamless smart home control via SmartThings[18] and Samsung Knox[19] to help keep your personal data safe and secure.

All of this is accessible through our One UI Tizen[20] operating system, which now supports up to seven years of OS updates for continued access to the latest apps, services and AI upgrades.

The 115” Neo QLED 4K QN90F is today available for pre-order for $26,999 AUD. Australian consumers who purchase a 115” Neo QLED 4K QN90F from today until 29 October 2025 from Samsung.com/au will receive $1,000 in bonus value to be used at the time of purchase, plus free standard delivery and tabletop installation to eligible residential postcodes. Terms and conditions apply[21].

For more information on the 115” Neo QLED 4K QN90F and the entire Samsung super big TV lineup, visit Samsung.com/au.

[1] Includes Harvey Norman

[2] The QN90F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[3] Super large screens defined as 98-inch and bigger. Based on internal Samsung sales insights.

[4] Compared to NQ8 AI Gen2 Processor. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[5] Samsung commissioned research by Pure Profile, 2024. N= 1,001

[6] Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[7] Samsung commissioned research by Pure Profile, August 2025. N= 1,010

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] With spectacular contrast powered by HDR10+ tone mapping, you can appreciate even minor details in scenes made richer with 4K resolution. HDR 10+ now on streaming services. Separate subscriptions required for certain streaming services. Terms apply. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment, source content or specific conditions.

[10] Samsung commissioned research by Pure Profile, August 2025. N= 1,010

[11] Requires compatible gaming PC supporting 4K resolution and 144Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[12] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[13] Compared to SDR content on 2024 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.

[14] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

[15] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. 43″, 50″, 98″ and 115″ feature OTS Lite only.

[16] Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.

[17] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[18] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[19] Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

[20] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[21] Promotion runs from 9:00AM AEST 2 Oct 2025 to 11:59PM AEST 29 Oct 2025. Offer applies to purchase of a Samsung 115″ QN90F TV through the Samsung Online Store and includes free standard delivery and tabletop installation to eligible residential postcodes, plus $1,000 in bonus value, which allows customers to receive $1,000 in bonus value which must be used at time of purchase. Not valid in conjunction with any other Samsung offer or promotion, unless expressly advised. For full T&Cs, see: https://www.samsung.com/au/tvs/qled-tv/qn90f-115-inch-neo-qled-4k-mini-led-smart-tv-qa115qn90fwxxy/

Based on findings from Samsung’s 2023 SEAO TV Awareness Survey[1], discover which of the five persona types[2] you are when it comes to purchasing a new TV, and find out which Samsung TV best suits you!

[1] The Samsung 2023 TV Awareness Survey was conducted from 31 August 2023 to 24 September 2023. It surveyed 1,920 respondents through a consumer panel, aged 25 to 64, who intend to buy a TV in the next six months, from the following 8 markets: Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam. The survey measures an individual’s attitudes towards buying a new TV.

[2] The survey measured an individual’s attitudes toward buying a new TV, and the persona types listed are not mutually exclusive.

Samsung Electronics Australia has today unveiled its full 2024 AV line-up, with a new range of Neo QLED 8K and 4K, OLED TVs, its suite of sound solutions inclusive of sound bars, and the new Music Frame in a phased rollout at authorised retailers nationwide.

With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s 2024 range delivers big screen premium viewing, bolstered by a range of powerful, AI driven features to deliver impeccable big screen picture and sound quality — all from the Global No.1 TV brand for 18 consecutive years[1].

“At Samsung, we have a screen for every experience, lifestyle, and passion point. With more Australians opting to have the TV at the hub of their home, we are committed to providing immersive audio and visual solutions to suit all wants and needs. Our 2024 line-up has the consumer experience at the core, and now with the transformative power of AI, key moments can be upscaled,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.

“We are committed to continually innovating our technology to enrich Australians’ lives, enhanced through connectivity via SmartThings. Our new AV range is no different, and is powered by cutting-edge AI features, enabling big screen experiences to be more accessible, intuitive, and personalised for consumers. We’re thrilled to continue redefining TV and sound solutions to better meet Australians needs and love of design and aesthetic, with our Neo QLED 8K and Music Frame examples and as pinnacles of the new range.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2024 AV range offers a variety of premium home cinema solutions, empowering Australians to choose a screen that truly suits their needs and living spaces.

At the pinnacle of Samsung’s premium range is Neo QLED 8K, which combines brilliant picture and design with dynamic audio and seamless connectivity. In 2024, the Neo QLED 8K is equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor[2], ensuring an exceptional viewing experience with crisp details, regardless of the input source.

A screen vivid enough for bright Australian living rooms, the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro[3], 8K resolution has become more accessible than ever[4]. Now, Australians’ favourite TV shows and movies can be transformed to incredible 8K resolution, allowing them to immerse themselves in details and picture clarity that can surpass 4K TVs[5]. Additionally, AI Motion Enhancer Pro[6] makes fast action smooth and clear — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro excels at extracting dialogue from background noise, ensuring almost every word is heard clearly. Object Tracking Sound Pro[7] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, offering a truly cinematic experience.

The Neo QLED 8K also boasts AI features that can understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an immersive and engaging gaming experience, while the AI Customisation Mode adjusts the picture for each scene based on the viewer’s preference.

The Neo QLED 8K line-up promises an incredible viewing experience that sets new standards in the premium large-screen category.

[8]

Neo QLED 4K for All Entertainment Needs

With a screen for almost every Australian lifestyle, passion, and living space, Samsung’s TV range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip makes the viewing experience immersive by rendering images into stunning 4K resolution[9]. Enhanced by Real Depth Enhancer Pro[10] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With Pantone Validated colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience.

The Future is Bright with Samsung’s New Glare-Free OLED

Samsung has also introduced its 2024 OLED range inclusive of the S95D which sports the world’s first Glare-Free OLED certification, reducing unnecessary reflection while preserving deep blacks and clear image, making it perfect for Australian conditions.[11]

Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro[12], bringing pristine picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz[13] ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs can elevate the viewing space.

Supersized home cinema experiences proves bigger is better with 98-inch TV offerings

This year’s line-up also unveils the most accessible 98-inch TV range ever brought to market, delivering on Samsung’s commitment to provide big screens for every experience.

Available across Crystal UHD, Neo QLED and QLED 4K, the 98-inch TV range enables Australians access to ultra-large displays, offering big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.

Supported by Tizen Operating System, the 98-inch range offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting the demand for customised big screen entertainment experiences in the comfort of consumer’s own home[14].

The range is also bolstered with the Supersize Picture Enhancer, which uses AI for brilliant upscaling, noise reduction, tailored sharpness, and intelligent black enhancement to create optimal picture quality for ultra-large screens[15].

Elevating Cinema Sound with Sleek Design: A New Standard In Audio Experience

To top off the ultimate viewing experience, the 2024 soundbar line-up offers newly updated models for even more immersive audio experiences.

Samsung has also unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows Australians to display either their own images, photographs or artwork while enjoying wireless audio with smart features[16]. Whether used as a standalone device or paired with a TV and Soundbar via Q-Symphony to augment bass and surround sound. The Music Frame can deliver an enhanced audio experience that complements virtually any space.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos[17]. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years[18], featuring innovations such as Sound Grouping for pulsating, room-filling sound, and an option for personal listening that allows users to enjoy their content through compatible rear speakers without disturbing others[19].

The ultra-slim S800D soundbar continues to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience[20].

[21]

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

Samsung’s 2024 TV line-up is also bolstered by smart innovations, providing Australians with simple-to-use connected experiences that make life better. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised, and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their smart home needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 TV line-up has ushered in a new era of AI for both TV and sound devices, with the core products offering a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.

For more information or to order Samsung’s 2024 TV and soundbars visit our website here: https://www.samsung.com/au/offer/tv-soundbar-deals/

Pricing and availability

TVs

The Samsung Neo QLED 8K Smart TV (QN900D) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $13,900
• 75-inches RRP: $10,427
• 65-inches RRP: $7,530

The Samsung Neo QLED 8K Smart TV (QN800D) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $10,444
• 75-inches RRP: $7,541
• 65-inches RRP: $5,569

The Samsung Neo QLED 4K Smart TV (QN90D) is available in 98-inches, 85-inches, 75-inches, and 65-inches.

• 98-inches RRP: $15,172
• 85-inches RRP: $7,585
• 75-inches RRP: $5,835
• 65-inches RRP: $4,668

The Samsung OLED 4K Smart TV (S95D) is available in 77-inches, 65-inches, and 55-inches.

• 77-inches RRP: $9,281
• 65-inches RRP: $5,800
• 55-inches RRP: $4,640

The Samsung OLED 4K Smart TV (S90D) is available in 77-inches, 65-inches, and 55-inches.

• 77-inches RRP: $6,976
• 65-inches RRP: $4,999
• 55-inches RRP: $3,837

The Samsung 98-inch TV range is available in Neo QLED and QLED.

• 98-inch Neo QLED 4K Smart TV (QN90D), RRP: $15,172
• 98-inch QLED 4K Smart TV (Q80C), RRP: $11,649

Music Frame and soundbars

• Music Frame (LS60D), RRP: $749
• HW-Q990D Q-Series Soundbar, RRP: $2,099
• HW-S800D S-Series Soundbar, RRP: $999

^[1] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Based on internal tests with a defined set of test parameters.

[3] QN900D only. The features provided may vary by model.

[4] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[5] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[6] QN900D only. The features provided may vary by model.

[7] QN900D only. The features provided may vary by model.

[8] QN900D only. The features provided may vary by model.

[9] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[10] Available on QN90 only. The features provided may vary by model.

[11] The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

[12] OLED HDR Pro is only available on S95D. The features provided may vary by model.

[13] Motion Xcelerator 144Hz is available on S95D and S90D. The features provided may vary by model.

[14] Third party subscriptions are required. Internet connection and Samsung Account required. Data charges may apply.

[15] Supersize Picture Enhancer is only available on 98″. Picture quality may vary depending on the quality and resolution of source content and viewing conditions.

[16]  Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

[17] Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2024 Samsung TVs (excluding The Frame 32″).

[18] Source – Futuresource Consulting Ltd (Feb 2024). Based on overall soundbar market share by manufacturer on an annual unit & value basis

[19] Feature is only available on 2024 Soundbars with compatible rear speakers.

[20] Samsung Q-Symphony is compatible with all 2021-2024 Samsung TVs (excluding The Serif & The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[21] Custom art featured is not sold with the Music Frame. Can accommodate an insert measuring 7.5 inches (H) x 7.5 inches (W).

Image simulated for illustrative purposes.

Samsung Electronics today unveiled its full 2023 AV lineup, with a new range of Samsung OLED TVs joining it’s premium Neo QLED 8K & 4K TVs, Q-Series soundbars and lifestyle display options in a phased rollout at authorised retailers nationwide.

With a screen for every Australian lifestyle, passion, and living space, Samsung’s 2023 range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity. This year’s lineup focuses on enhancing the user experience by seamlessly integrating smart technologies into Australian lives more intuitively and more simply while delivering impeccable big screen picture and sound quality – all from the Global No.1 TV brand for 17 years running[1].

“Samsung understands that technology should empower and enhance every person’s life. That means making big screen experiences more accessible, more intuitive, and more personalised to Australians,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “In combining our market-leading TV innovations with unique software solutions such as SmartThings, we’re ultimately transforming our TVs from being entertainment units to sitting at the centre of Australian smart home experiences.”

More Choice among Premium Screens: Samsung Neo QLED 8K & 4K and Samsung OLED

Image simulated for illustrative purposes. Cables not shown.

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s 2023 AV range offers a variety of premium home cinema solutions, empowering consumers to choose a display that truly suits their needs and living spaces.

Sitting at the top of Samsung’s premium range is Neo QLED 8K which combines brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright Australian living spaces. Content looks incredible thanks to Samsung Quantum Mini LED technology that powers over 33 million pixels and delivers over a billion shades of colour. With an advanced Neural Quantum Processor, Samsung Neo QLED 8K upgrades content automatically to 8K resolution[2] for improved detail using 14-bit processing and AI upscaling.

In making premium big screen TV experiences more accessible and affordable to more Australians, Samsung’s Neo QLED range features 8K and 4K options in screen sizes spanning 43-inches to 98-inches[3]. Both Neo QLED 8K and 4K TVs deliver bright highlights and a wide range of colours that have been Pantone® validated[4]. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[5]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Wide Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen[6].

Recommended retail price:

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.

• 85-inches RRP: $12,699
• 75-inches RRP: $9,879
• 65-inches RRP: $7,549

Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $7,899
• 75-inches RRP: $6,159
• 65-inches RRP: $4,649
• 55-inches RRP: $3,489
• 50-inches RRP: $2,899
• 43-inches RRP: $2,319

Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $6,999
• 75-inches RRP: $5,199
• 65-inches RRP: $4,079
• 55-inches RRP: $3,149

Samsung QLED 4K Smart TV Q70C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $5,249
• 75-inches RRP: $3,499
• 65-inches RRP: $2,679
• 55-inches RRP: $2,099

Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $4,619
• 75-inches RRP: $2,889
• 65-inches RRP: $2,189
• 55-inches RRP: $1,729

Visit the Samsung website for more information on the Neo QLED 8K & 4K range: https://www.samsung.com/au/tvs/qled-tv/highlights/

Complementing Neo QLED 8K & 4K experiences, Samsung’s 2023 premium lineup includes two new series’ of Samsung OLED: the S95C and S90C. Available in 55-inch, 65-inch, and 77-inch screen sizes, Samsung OLED TVs are powered by a Neural Quantum processor 4K that mesmerises viewers with bright, bold, life-like visuals and incredible contrast.

With over 8 million specially engineered self-illuminating pixels comprising three subpixels (Quantum Dot red and green, and OLED blue) and no white subpixels; Samsung OLED has no compromise of colour reproduction. Paired with the Neural Quantum Processor 4K’s perceptional colour mapping technology, Samsung OLED has earned the honour of being the World’s First Pantone®-Validated HDR OLED[7].

Featuring Quantum HDR OLED+, powerful processing, and 4K upscaling, content displayed on Samsung OLED screens is instantly transformed into incredibly sharp 4K resolution, bringing out incredible detail – including bright whites and pure blacks – no matter the original source resolution[8]. Exceptional motion enhancements are also included in both the S95C and S90C to help ensure high speed games and movies appear consistently crisp. Both models boast blazing-fast speeds up to Motion Rate 200, while Game Motion Plus achieves up to 144Hz 4K VRR[9] with compatible PC-connected content.

At the top of the Samsung OLED range is the S95C, which stands out with dramatic visuals, bold sound and convenient SmartThings[10] connectivity all housed in a strikingly slender Infinity Design. At 11.2mm thin top to bottom, Samsung’s S95C OLED boasts beautiful sleek modern lines, a sophisticated metal trim, and is virtually bezel-free for a premium finish. Designed to elevate and compliment living spaces and cinema rooms, installation of Samsung OLED is complete with the choice of a near flush-fit wall mount or a streamlined blade stand[11]. The Attachable Slim One Connect solution neatly tucks away cords and cables so Australians can focus on what’s on the screen, rather than the clutter surrounding it.

Recommended retail price:

Samsung OLED 4K S95C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $9,299
• 65-inches RRP: $5,799
• 55-inches RRP: $4,649

Samsung OLED 4K S90C (55-inches, 65-inches, 77-inches)

• 77-inches RRP: $7,899
• 65-inches RRP: $4,999
• 55-inches RRP: $3,829

Visit the Samsung website for more information on the Samsung OLED range: https://www.samsung.com/au/tvs/oled-tv/

Screens for every experience

Samsung’s market-leading TV lineup is rounded out by the company’s Lifestyle TV and Projector range which features The Frame, The Sero, The Serif, and The Terrace, and projectors, The Premiere and The Freestyle. With the ability to watch the best content indoors, outdoors, or on-the-go, every situation can become an immersive cinematic experience with Samsung. Customisable bezel finishes[12], artistic standby modes, and rotating wall mount accessories further personalise Australian homes, enabling Australians to use technology to portray their most authentic selves.

Better together with Samsung audio

For a truly immersive home cinema experience, premium big screens require premium audio to match. Samsung TVs including Neo QLED 8K & 4K, Samsung OLED, The Frame, and The Serif pair effortlessly with select Samsung soundbars. With Q-Symphony, TV speakers paired with Q-Series and S-Series soundbars operate as one for combined, optimised audio set-up that delivers masterfully orchestrated sound[13]. SpaceFit Sound further personalises home cinema experiences by sending test tones out through the room each time the TV turns on, calibrating the TV and soundbar to the unique size and space of the room[14].

Visit the Samsung website for more information on Samsung’s Q-Series and S-Series range of soundbars: https://www.samsung.com/au/audio-devices/soundbar/q990c-black-hw-q990c-xy/

Bringing consumer passions at the forefront

Samsung’s range of premium screens – from Neo QLED 8K to Samsung OLED – not only bring video and photo content to life in ultra-high resolution but also take screen experiences like gaming to a whole new level. Gaming on a Neo QLED 4K provides a high level of immersive gameplay, from the large screen to high-performance graphic cards that support 4K resolution at fast pace.

In addition to its advanced features for viewing experiences, Samsung’s 2023 AV lineup offers gamer-centric features and services. These include XBOX Game Pass for console-free cloud gaming and Samsung Game Bar[15], which places gamer controls front and centre, making all the difference between winning and losing in competitive gameplay.

Australians can also personalise their viewing experience with easy access to the latest Samsung Smart TV apps and top streaming providers[16]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free[17] ad-supported TV (FAST) and video-on-demand service that offers 90+ channels in Australia and thousands of shows and movies on-demand.

Solutions tailor-made for your life: SmartThings

Samsung’s 2023 TV lineup is underscored by the company’s commitment to delivering calm technologies and innovations, providing Australians with simple connected experiences that make life better.

Samsung TVs feature Smart Hub which is the centrepiece of the connected home experience that brings Entertainment, Gaming, Ambient options, and SmartThings together in one place. With Smart Hub built-in, content curation and discovery is front and centre, enabling Australians to spend less time searching and more time streaming the movies, shows and games they enjoy.

Via Smart Hub, Samsung’s 2023 range of QLED and Samsung OLED TVs have SmartThings and the Zigbee & Matter Thread One-Chip Module directly built-in. This puts the ability for Australians to quickly, easily, and calmly connect to and control various smart devices and appliances across the home from their TV, providing increased convenience to daily routines.

Making connectivity simple, SmartThings enables Australians to easily link thousands of compatible smart devices in just one step, allowing them to enjoy the synergy created by Samsung products more easily. From TVs, smartphones, air conditioners, dryers, refrigerators, lights, blinds, and doorbells, SmartThings automates the set-up process, and expands possibilities thanks to the Home Connectivity Alliance and the international IoT communication standard, Matter.

“Samsung is paving the way for smarter homes via support for Matter,” said Mr Senior. “Thanks to this collaborative mindset and the open nature of the SmartThings platform, Australians can build a network of connected devices that makes their home smarter and their lives easier.”

Buy with confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[18]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung SolarCell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[19].

For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Utilises AI-Based formulas to upscale. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[3] 55”, 65”, 75” and 85” sizes available for QLED Q60C 4K, QLED Q85C 4K, and QLED Q90C 4K (also available in 43” and 50”). Only the QLED Q80C 4K TV is available in 98”. 65”, 75” and 85” sizes available for QLED QN 900C 8K.

[4] PANTONE Validated provides validation on accurate expression of 2,030 PANTONE colours and 110 skin tone shades.

[5] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[6] Some glare may still be present depending on the location of installation.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[8] Utilises AI-Based formulas.

[9] Variable Refresh Rate.

[10] Click here to see a list of current devices compatible with SmartThings: https://www.samsung.com/au/apps/smartthings/

[11] Wall mount sold separately.

[12] Available for The Frame TV series only.

[13] Samsung Q-Symphony is compatible with all 2021-2023 Samsung TVs (excluding The Serif and The Sero). Sound effects may vary depending on environmental characteristics (including ceiling).

[14] Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling).

[15] Game Bar supports PC & console gaming only. Feature is available on Q60C and above 2023 TV’s.

[16] High speed internet connection and additional service subscriptions required; compatible controller for gaming also required.

[17] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[18] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[19] Canstar research, conducted by Qualtrics December 2021, n=1,075.

Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Australia today announced the availability of its 2023 Samsung Neo QLED 8K TV and Samsung Neo QLED 4K TV ultra-premium models that begins phased distribution at authorised retailers nationwide from this week. The next generation Neo QLED models kick-start the highly anticipated roll out of Samsung 2023 home entertainment portfolio which includes Samsung’s award-winning home audio soundbar solutions championed by the premium Q-Series range. With a focus on powerful performance, enhanced connectivity, and advanced personalisation; Samsung’s 2023 line-up provides screen options for any preference and lifestyle, all from the Global No.1 TV brand for 17 years running[4].

“We’re proud to deliver a range of Neo QLED TVs and Q-Series soundbars that Australians can count on to provide premium big screen home cinema experiences to suit every lifestyle,” said Jeremy Senior, Vice President- Consumer Electronics, Samsung Australia.

“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are what set’s our 2023 TV range apart. We see the role of TVs in 2023 as being a central hub for monitoring and controlling the multitude of digital devices in the home. Via the integrated Samsung Smart Hub feature, that dream is now a reality. The result is a personalised experience that can entertain while adding new levels of convenience from the leading TV brand that Australians can trust.”

Samsung Neo QLED 8K TVs and Samsung Neo QLED 4K TVs combine brilliant picture and design with dynamic audio and seamless connectivity resulting in a versatile screen vivid enough for bright rooms. Images look incredible thanks to Samsung Quantum Mini LED technology that powers up to 33 million pixels[5] and delivers a billion colours. With an advanced Neural Quantum Processor, Samsung Neo QLED TVs upgrade content automatically to either 4K or 8K resolution based on the model[6] for improved detail using 14-bit processing and AI upscaling.

Both models deliver bright highlights and a wide range of colours that have been validated by the experts at Pantone®. High-resolution panels automatically apply real-time, scene-by-scene High Dynamic Range (HDR) effects with new Auto HDR Remastering to deliver extraordinary contrast[7]. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Viewing Angle technology that displays clear 8K or 4K quality content at virtually any angle or light, producing vivid colour across the screen.

More WOW than ever: Samsung Neo QLED 8K TV

Screen image simulated for illustrative purposes. Cable not shown.

Samsung’s Neo QLED 8K TV line includes incredible picture quality with an Infinity design making it virtually bezel and border-free for an edge-to-edge 8K picture. Experience 8K quality in a billion colours with intense contrast powered by a grid of Samsung Quantum Mini LEDs.

Its ultra-powerful Neural Quantum processor plays content at its full potential and uses AI-based processing to upscale the picture to 8K resolution – no matter how the content was created[8]. Plus, the viewing experience is complemented by life-like sound with Dolby Atmos®, Object Tracking Sound Pro, Adaptive sound, and Q-Symphony.

With exceptional motion up to 4K 144Hz, Samsung Neo QLED 8K levels up your gaming experience with consistently crisp visuals at incredibly high speeds. The TV virtually eliminates lag and motion blur via Real Game Enhancer[9], while the combination of built-in features such as Xbox Game Pass[10], Game Bar, Ultrawide Game View, and Freesync Premium Pro help gamers take control, take on the competition, and take their gaming performance to new heights. Plus, the redesigned Slim One Connect box helps keep messy cables out of sight.

The Samsung Neo QLED 8K Smart TV (QN900C) is available in 85-inches, 75-inches, and 65-inches.

Recommended retail price:

• 85-inches RRP: $12,699.
• 75-inches RRP: $9,879.
• 65-inches RRP: $7,549.

Experience the difference: Neo QLED 4K TVs

Screen image simulated for illustrative purposes. Cable not shown.

The 2023 Samsung Neo QLED 4K Smart TV line-up makes everything look better with 4K upscaling and offers clearer viewing from wide viewing angles even during the daytime[11]. Ultra-precise Quantum Mini LED technology controls the individual zones of light delivering incredible colour accuracy and light control, surreal life-like detail, deep blacks and brilliant contrast. Viewers can enjoy colour validated by the experts at Pantone®, while experiencing stellar brightness with Neo Quantum HDR+. Scenes take on new dimensions with HDR10+ mapping tones and shifting colour and contrast.

Whether streaming an HD movie, watching live sports or enjoying home videos, viewers can experience it all transformed into sharp 4K resolution with an AI-powered processor that upgrades content scene-by-scene to 4K. To add to the viewing experience, Dolby Atmos and Object Tracking Sound+ track the scene and movement with pinpoint accuracy[12].

Two Neo QLED 4K TV series are rolling out now, including QN90C and QN85C.The line-up also includes the 4K QLED Q60C.

Recommended retail price:

Samsung Neo QLED 4K Smart TV QN90C (43-inches, 50-inches, 55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $7,899.
• 75-inches RRP: $6,159.
• 65-inches RRP: $4,649.
• 55-inches RRP: $3,489.
• 50-inches RRP: $2,899.
• 43-inches RRP: $2,319.

Samsung Neo QLED 4K Smart TV QN85C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $6,999.
• 75-inches RRP: $5,199.
• 65-inches RRP: $4,079.
• 55-inches RRP: $3,149.

Samsung QLED 4K Smart TV Q60C (55-inches, 65-inches, 75-inches, 85-inches)

• 85-inches RRP: $4,619.
• 75-inches RRP: $2,889.
• 65-inches RRP: $2,189.
• 55-inches RRP: $1,729.

Better Together with Premium Q-Series Soundbars

A premium big screen experience is only complete with an ultra-immersive big sound audio experience to match. While Samsung TVs come with impressive built-in speakers, when paired with a Samsung Soundbar, these devices can offer a truly powerful, immersive, and personalised home cinema experience.

Designed for a premium audio experience, Samsung Neo QLED TVs pair effortlessly with Samsung soundbars, with the latest Q-Series Q990C soundbar sitting at the pinnacle of the range. Wireless True Dolby Atmos & DTS:X with 11.1.4ch Surround Sound, optimised with Samsung Q-Symphony enables the Q990C to deliver our most captivating cinematic sound experience yet. The new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.

Samsung’s 2023 Q-Series lineup is rolling out now and includes Q990C, Q930C, Q800C, Q700C and Q600C.

Recommended retail price:

• Q990C RRP: $2,099.
• Q930C RRP: $1,599.
• Q800C RRP: $1,099.
• Q700C RRP: $899.
• Q600C RRP: $799.

Connectivity Features for a Better Experience

Samsung Neo QLED TVs feature Smart Hub – the centerpiece of the connected home experience that brings together Entertainment, Gaming, Ambient options, and SmartThings all in one place[13]. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the brand’s free ad-supported TV (FAST) and video-on-demand service that offers 91+ channels in Australia and thousands of shows and movies on-demand.

Committed to the need to make smart device connectivity easier and more intuitive, SmartThings users can connect to and control various smart devices and appliances across the home from their 2023 Neo QLED TV. With the SmartThings Zigbee & Matter Thread One-Chip Module built directly into the TVs, there is no need to purchase a separate SmartThings dongle. SmartThings also seamlessly syncs and offers easier control of compatible Samsung and third-party appliances and IoT devices[14], enhancing convenience and personalisation through connectivity.

“Getting all of your smart home devices to work together has been an industry challenge for years. Samsung is working with leading brands, from appliances to HVAC systems, to make your home not just smarter, but simpler too,” says Mr. Senior. “The TV set has always been a central meeting point for the family, and now it’s the central place to manage all of your smart home experiences, helping you to live a more personalised, convenient, and connected lifestyle.”

Buy with Confidence

Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[15]. In 2022, Samsung Electronics Australia was awarded Mozo’s Outstanding Customer Satisfaction Award for TV in addition to Canstar Blue’s Most Satisfied Customer Award for TVs and Home Theatre for the second consecutive year. With the Samsung Solar Cell remote also receiving a Canstar Blue 2022 Innovation Excellence Award due to its “remarkable breakthrough in sustainability and convenience”, Samsung is Canstar Blue’s most celebrated AV brand of the decade[16].

For more information on Samsung’s range of TVs and soundbars, visit our website here: https://www.samsung.com/au/tvs/qled-tv/highlights/

[1] The QLED 4K Smart TV (Q80C) is available in 98-inches.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[3] Home Theatre is defined by Canstar Blue as systems incorporating television, video and audio equipment including soundbars and audio party speakers. Canstar Blue’s customer satisfaction research for TV was conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=1,225. Canstar Blue’s customer satisfaction research for Home Theatre was conducted through Qualtrics’ online sample aggregation from ISO accredited panels. October 2022, n=249.

[4] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[5] Applies to Neo QLED 8K TV models

[6] Utilises AI-Based formulas to upscale. Native 8K content availability is limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[7] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[8] Utilises AI-Based formulas to upscale. Native 8K content availability is limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[9] Compared to Samsung CU8000 TV. Low input lag is measured based on internal testing conditions and is subject to change according to game setting or specific conditions.

[10] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Wide Angle Viewing is available on 55-inch models and above only.

[12] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define ‘True Dolby Atmos’ as featuring an upwards-firing directional speaker for three dimensional sound. OTS+ only available on QN90C 55″ models and above. 43″ and 50″ features OTS Lite only.

[13] Internet connection required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/

[14] For a list of current compatible devices visit https://www.samsung.com/au/apps/smartthings/

[15] Source: Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[16] Canstar research, conducted by Qualtrics December 2021, n=1,075.

Samsung Electronics Co., Ltd., the world’s leading TV manufacturer for 16 consecutive years, today announced that the Xbox App will be available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs[1] to become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimised latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

The Xbox app will be available on 2022 Samsung Smart TV models in Australia beginning June 30^th and beyond.

[1] 2022 Samsung Smart TV models above BU8000.