The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

Samsung Electronics Co., Ltd. has released a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs[1] via subscription to the Samsung Art Store[2], turning everyday interiors into living galleries.

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe, and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and other artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris 2025 (24-26 October), the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store[3] is available across Samsung 2025 Neo QLED 8K & 4K, QLED, and The Frame Series models, making art from the world’s leading artists, museums and galleries more accessible than ever.

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[4] makes installation seamless by enabling users to keep cables out of sight up to 10 metres away, so viewers can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with a certified Glare-Free[5] Matte Display that makes art look true-to-life while helping to reduce distractions while you’re watching TV, and can be paired with customisable bezels[6], complementing various décors.

To learn more, visit: https://www.samsung.com/au/tvs/all-tvs/

[1] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[3] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[4] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[5]The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] Bezels sold separately.

Samsung partners with Warner Bros. and DC Studios to celebrate the latest “Superman” film. Depicted 98” and 100” TVs are available for purchase in Australia. The 115” is yet to be announced locally.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” Neo QLED QN90F and 100” Neo QLED QN80F in addition to the 98” Crystal UHD DU9000 4K Smart TV[2]. With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit https://www.samsung.com/au/tvs/super-big-screen

[1] Samsung Art TV includes The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Samsung’s Crystal TV range does not feature Samsung Art Store.

The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of  Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com/au.

[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.

[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.

[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

Samsung Electronics Co., Ltd. today announced that selected  models in its global 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognised certification organisation based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

The certifications from TÜV Rheinland are awarded following an evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognised standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its AV product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a reduction in carbon emissions compared to their predecessors.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

[1] 38 Certified models include Neo QLED 8K (QN990F, QN950F*), Neo QLED 4K (QN90F, QN85F), OLED (S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro (LS03FW), and Soundbar (Q930F*, Q800F, QS700F) products. Models marked with an asterisk* are not sold in Australia.

[2] 42 Certified models include Neo QLED 8K (QN900F), Neo QLED 4K (QN80F, QN70F), OLED (S95F 77”/83”, S85F 55”/65”), The Frame (LS03F), Soundbar (Q990F).

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

The Neo QLED 8K QN990F will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED technology — delivering brighter colours, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

The Frame Pro will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

The Premiere 5 will be coming to Australia in 2025. Pricing is yet to be announced.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror[3]. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

To find out more about Samsung’s 2025 AV line-up, register your interest for updates as they drop via www.samsung.com/au/tvs/ceshandraiser

[1] Available features may vary by country and model.

[2] Available models may vary by country.

[3] Available in Korea and the USA only at this time.

Samsung Electronics Co., Ltd. today shared its vision for how artificial intelligence (AI) technology can help enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to help make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K can automatically upscale content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro[1]. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to heighten your entertainment experience[2].

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for those with low vision.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features a 150-inch display, and wireless transmission. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customisable cover (sold separately) that can integrate seamlessly into users’ homes. Via Q-Symphony, the Music Frame syncs with compatible Samsung TVs and soundbars, bringing rich bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are[3].

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+[4] [5]. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside[6], which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near[7]. By conveniently helping to save money by reducing food waste. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking[8].

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub[9][10], which is a 7-inch LCD display that acts as an intuitive control center for managing laundry, allowing users to enjoy a simple washing and drying experience. It can personalise washing and drying by remembering users’ habits and using machine learning to suggest cycles. Meanwhile, Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo[11], utilises AI technology to provide aconvenient, effective cleaning experience. With AI Object Recognition upgraded from Samsung’s previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces[12]. The Bespoke Jet Bot Combo can also recognise the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible[13].

Using intelligent, intuitive AI capabilities, Microsoft Copilot[14] connects the Galaxy Book4 series with a compatible Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarise text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam[15], using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other compatible Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with low latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling a personalised home management experience. SmartThings uses LiDAR[16] on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs[17]. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings will be able to detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers[18].  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store contact information by attaching the tag to a collar or harness[19].

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily+ service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include video calls through ConnecTime[20], video veterinary consultation services[21], and Workout Tracker[22] — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Daily Board service[23], which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together With Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services[24], courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV[25] Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilise voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalised reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognises that security is paramount. Shin Baik from the Mobile eXperience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which will provide end-to-end encryption across many Samsung Galaxy smartphones and smart TVs[26]. The technology will allow devices to monitor each other to identify and isolate security threats. Knox Vault, which helps keep user data safe on some of Samsung’s most popular devices, has been expanded to cover more devices connected by SmartThings, such as Samsung Neo QLED 8K TVs. Additionally, Samsung’s partnerships with major tech companies allow users to experience security in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted Samsung’s plans for a more circular economy. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries only — offers affordable refurbished phones.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to help users track the energy usage of their compatible devices through features like SmartThings AI Energy Mode, which can help to automatically optimise energy usage. These features are yet another example of how AI technology can not only make lives easier, but also allow consumers to live in a way that is more responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.[27]

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls, and TVs and displays offer a new, AI-enabled text-to-speech feature that converts subtitles into spoken audio. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments. Now, everyone can enjoy home entertainment together at the same time.

[1] Native 8K content is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[2] Some apps and services may require additional third party subscriptions.

[3] Ballie is presently under product testing and development and is not available for purchase in Australia.

[4] Product name is for North America only. Product is referred to as “Bespoke 4-Door French Door Refrigerator with Family Hub+” in other regions.

[5] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

[6] The Australian model will does not include a 32” inch screen. As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. The camera cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[7] A  Wi-Fi connection and Samsung account are required.

[8] The Anyplace Induction range will be available in other regions but will not be available for purchase in Australia.

[9] Does not mean all services available on the AI Hub are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Smart Dial 2) AI Opti Wash & Dry and 3) Bixby features. The learning models may be updated time to time and may yield incomplete or incorrect information.

[10] The availability of the SmartThings Energy in Australia is yet to be confirmed

[11] Currently in development and subject to change.

[12] The upgraded AI Object Recognition is expected to be available in the 2^nd half of 2024.

[13] The Galaxy Book4 series will be available in other regions but will not be available for purchase in Australia.

[14] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up promps. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.

[15] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.

[16] Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.

[17] The release date for this feature has not yet been confirmed for the Australian market.

[18] SmartThings functionality currently in development and availability is yet to be confirmed in Australia. SmartThings will be able to inform the designated person(s) of a possible emergency if it detects indications of a fall through partners’ presence sensors with fall detection function or the Galaxy watch. Fall detection service expected to be available within this year.

[19] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.

[20] The availability of ConnecTime in Australia is yet to be confirmed.

[21] Samsung Daily+ offers access to 3rd party veterinary consultation services such as Dr. Tail.

[22] Workout Tracker is compatible with Galaxy Watch 4 up, Youtube and TV program content. It will be compatible with various third party devices later in 2024.

[23] The availability of Daily Board service in Australia is yet to be confirmed. Official name of the service was updated at launch in March, 2024.

[24] Home-to-Car and Car-to-Home services are currently in development and their availability is yet to be confirmed in Australia.

[25] Software Defined Vehicle

[26] Availability of Samsung Knox Matrix feature in Australia is yet to be confirmed.

[27] Service is limited to countries where Tesla Powerwall is sold and SmartThings Energy is available. Availability in Australia is yet to be confirmed.

Samsung Electronics Co., Ltd. today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality[1], the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living in a hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services[2]. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a faster neural processing unit (NPU) than that of its predecessor. The processor powers incredible AI upscaling, allowing consumers to enjoy even low-resolution and low-frame rate content upscaled to 8K resolution[3]. Thanks to this advanced processor, the 2024 lineup is equipped with incredible performance upgrades[4].

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro:[5] Leverages NQ8 AI Gen3 for 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: helps solve common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature[6] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images can appear more lifelike and three-dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth[7], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a Q-symphony compatible TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with Samsung wireless speakers or soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service[9] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym[10]: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45[11]: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
• FlexIt[12]: Live one-on-one sessions with top fitness and wellness professionals
• Tail[13]: Provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
• Multi Control[14]: Allows efficient work from home by giving users control of all their screens — including compatible TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung 2024 Neo QLED than ever before.

• Audio Subtitle: An inventive that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from a compatible smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies and games without the need for wearable hardware. With AI techhnology dynamically outlining the edges of on-screen elements and rebalance colours, the feature enables users with low vision to see people and objects with further ease[15]. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that helps to eliminate seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit virtually any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an effective process, allowing LED chip operation circuits to be directly deposited on the glass, helping to alleviate the loss of brightness that users may experience with conventional LED displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video, offering deep and rich blacks as well as AI-enhanced colour

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deep blacks and accurate colours. , so gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks each month.[18]
• The Premiere 8K Projector: The Premiere 8K now offers wireless connectivity removing the need for cables[19], this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle (2023) devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches[20].

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a compatible Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, the design-centric Music Frame provides high-quality sound with a premium aesthetic.
• HW-Q990D: This soundbar delivers an 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content. sound experience with True Dolby Atmos® sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into virtually any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.

[1] Compared to the previous generation of devices.

^[2] Third party subscriptions are required.

[3] Picture quality of upscaled content will vary depending on the quality and resolution of source content.

^[4] Compared to 2023 generation.

[5] QN900D only. 8K AI Upscaling for other models. The picture and sound quality of upscaled content will vary depending on the quality and resolution of source content.

[6] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

^[7] 12.9mm in depth only applies to 65’’ QN900D.

[8] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[9] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[10] The availability of TechnoGym in Australia is yet to be confirmed.

[11] The availability of the F45 program in Australia is yet to be confirmed.

[12] The availability of the FlexIt in Australia is yet to be confirmed.

[13] The availability of Dr Tail is yet to be confirmed.

[14] The availability of Multi control in Australia is yet to be confirmed.

[15] Compared to Samsung TV’s without Relumino Together Mode Feature.

[16] Size and model availability of 2024 OLED may vary by country.

[17] 144Hz refresh rate requires compatible PC supporting 4K resolution, 144hz motion rate and Variable Refresh Rate. TV supports up to 120Hz native refresh rate.

^[18] Additional artworks available for purchase or via subscription. Internet connection required and data usage charges may apply.

^[19] Mains power connection is required for operation.

^[20] Requires 2 x units of The Freestyle 2023. Both the two projectors and your mobile phone must be connected to the same Wi-Fi network. Requires SmartThings. Feature currently supports image content only on Galaxy and iOS devices. Video content is unsupported on iOS devices and requires future software updates on Galaxy devices (to be released at a future date) to support both image and video content. When using this feature it is recommended to view with a minimum of 130” inches.

Samsung Electronics Australia has today released its Summer Viewing Report, which unveils new research into how Australians will be embracing television viewing over the summer holiday period, with 94% of the nation set to watch movies from the comfort of their home during this time.

The report[1] commissioned by Samsung found that average person intends to watch 6 movies and 4.3 shows throughout the summer season, with the majority embracing the holiday spirit with Christmas movies, tuning into the big sporting moments, and binge-watching iconic TV shows.

With a screen for every Australian lifestyle, passion, and living space, Samsung’s TV range delivers big screen premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

“As Australians seek meaningful moments at home, we’ve seen the TV take centre stage and become the focal point for shared traditions – from bringing the family together for their favourite film, to connecting friends as they watch their sporting teams battle it out.

Our insights show that TVs are more than entertainment units, and at Samsung, we’re proud to play a part in redefining the landscape by making big screen experiences accessible, intuitive and personalised to Australians. Whether it’s the cinematic grandeur of a 98-inch screen or the versatility of outdoor and Lifestyle TVs, our line-up caters to every preference, all whilst delivering impeccable big screen picture and sound quality,” said Simon Howe, Director of Audio Visual, Samsung Electronics Australia.

Streaming into the Holiday Spirit

With the festive season fast approaching, Australians are preparing to deck the halls with households across the nation settling into the holidays by watching their favourite festive films. Three in five (64%) Australians say it doesn’t feel like Christmas without watching a “Christmas movie”, and over two-thirds (67%) of the nation plan to watch at least one festive movie in the lead up to 25 December.

For 44% of Australians, it is a tradition to watch the same Christmas movie every year with loved ones. In fact, Australians have watched their favourite festive flick 8.8 times on average. According to the report, Home Alone is Australia’s most popular holiday movie (15%), edging out the lead over Elf (9%), and followed by The Grinch (8%), Love Actually (7%) and Die Hard (6%). With men being five times more likely to watch Die Hard than women throughout the festive period. Outside of the glow of red and green lights, 47% of Australians admit they watch Christmas movies throughout the year to bring festive cheer to their daily lives.

Screening a Summer of Sports

Down under, summer ushers in a festive blend of Christmas, carols and a love for all things cricket. Samsung’s Summer Viewing Report has found that three in five (59%) Australians planning to watch sports over the holiday period, with cricket the most popular code (30%), followed by tennis (24%) and football/soccer (16%). In fact, one-third (33%) of the nation says they “always watch the Boxing Day Test”.

When it comes to enjoying this season’s major sporting moments, a staggering 97% of Australians plan to tune in from the comfort of their couch or from a mate’s place, and 16% intend to embrace the action from a pub or venue.

Regardless of where they choose to watch, Australians are opting for the best seat in the house, with those tuning in from home embracing big screen TVs, with 42% owning a screen over 60 inches and 11% over 75 inches – putting them right on the side lines so they don’t miss a minute of the action.

And for those, who can’t get enough of this summer of sports, Samsung now offers a huge sporting line up with its Samsung TV plus offering. Launched in 2017, as one of the first FAST (free ad supported television) services in Australia, Samsung TV Plus has steadily expanded its reach and content offering to deliver over 100 channels, with over 17 free premium sports channels available. This includes the world’s first cricket FAST channel, in partnership with Cricket Australia that launched earlier this month.  Cricket Gold, bowls fans over with hours of archive footage including classic matches, game highlights and informative documentaries from the Cricket Australia films vault.

Pressing Play on movies and shows

As the nation is typically set to embrace more downtime over the holiday season, two in five (40%) of Australians intend to watch more movies than usual with the average person screening 5.8 films. Conversely, over one in four (27%) Australians plan to watch more TV shows than usual, with the average Australian set to watch 4.3 shows over the summer break.

When it comes to content, Australians are seeking comedic relief, with the most popular genre being comedy (69%),  however they also want to be kept on the edge of their seat with drama (51%) taking the second spot, and crime (39%), romance (36%), documentary (34%) and reality (30%) following suit. Over half (52%) of Australians will be looking for something new to watch, while one-quarter (25%) will seek familiar faces and opt to re-watch old favourites such as Friends and The Office.

Aussies take control, one click at a time

When it comes to watching  content Australians like to be in the driver’s seat, with 55% of Australians stating they “always like” to be in control of the remote when watching movies or shows with others, whilst 47% prefer to watch TV alone to avoid fights over the remote.

Not only do Australians want to be able to call the shots on what they watch, but they also aren’t shy about being volume maestros either. Almost half of the nation (47%) is hyper-aware of their TV’s volume levels, ensuring this is “always” set to a multiple of 2 or 5. Even numbers are more popular and the preference of over one-third (36%), while 27% prefer a multiple of 5.

Millennials and Gen Z Australians appear to be the most passionate about controlling the TV viewing experience, with the report revealing 62% want to hold the remote and almost half (49%) ensure the volume level is even.

Tuning in on the go and with our nearest and dearest

This summer, Australians are set to take their viewing on the road, into the great outdoors, and beyond. To stay entertained all season long, Australians will be streaming their favourite movies and programs from holiday homes (10%), in transit like on a plane or in the car (6%), and even while camping (4%). Those who own a projector are 43% more likely to be watching TV over the break, likely thanks to the ability to view from anywhere while embracing the warm, summer weather.

TV viewing is both a solo and shared experience, with 48% of the nation often watching their favourite movie with their partner and the same percentage on their own. Women are slightly more inclined to tune in by themselves and gain some much needed down time (50% vs. 45% of men), while gathering the family to watch a movie together remains popular amongst single and couples with kids at home parents nationwide (69% and 60% respectively).

A Screen for Every Experience

With Australians embracing at home TV and movie viewing over the summer period, Samsung’s 2023 AV range offers a screen experience for virtually every Australian lifestyle, passion, and living space.

Committed to delivering innovative products and features designed to ‘WOW’, Samsung’s TV range offers a variety of big screen experiences. Across its line-up of TVs, of which includes Neo QLED in both 8K and 4K as well as QLED, OLED, Crystal UHD in 4K,  and a wide range of projectors, the Global No.1 TV brand for 17 years running[2] delivers premium viewing and gaming experiences, while incorporating more personalisation options, and smart home connectivity.

To find out more about Samsung’s award-winning range of TVs and soundbars, visit https://www.samsung.com/au/tvs/super-big-screen/

[1] Samsung Quick Insights: Christmas AV Report, conducted by Nature research in October 2023. Australians aged 18+, nationally representative on age, gender, and location. N=1,008.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Gaming Hub is now available via select 2023 Samsung Smart TVs and Smart Monitors. Image simulated of illustrative purposes.

Samsung Electronics Australia has today announced that Australian owners of select 2023 Samsung Smart TVs and Smart Monitors now have access to Samsung Gaming Hub directly from their compatible devices. As an all-in-one game streaming discovery platform, Samsung Gaming Hub makes it easy for gamers of all ages and abilities to search, stream, and enjoy content from leading partners including XBOX, and NVIDIA GeForce NOW – with no additional hardware or downloads needed.

With one in four Samsung Neo QLED owners already using their TV for gaming[1], Samsung Australia is delivering Gaming Hub to further expand opportunities for Australians to live more convenient and passion-led lifestyles.

“Samsung is committed to pushing the boundaries of display AI innovation to enable our Smart TVs and Monitors to deliver the very best entertainment experiences including gaming,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia. “This has enabled us to partner with the best gaming content providers so consumers can explore new worlds and play to win, while enjoying premium picture, incredible audio, and fast gaming speeds from the screens they already have at home.”

Intuitive Gaming Discovery

Powered by Tizen, Gaming Hub bridges Samsung’s expertise in hardware and software, acting as a centralised home for gaming via the TV’s content menu and Smart Monitor’s Smart Mode content menu. Gaming Hub can curate and tailor its home screen to players’ searches and interests, providing recommendations based on the latest and most popular games. Related video clips and detailed game meta information for individual game titles are also offered to inform and excite players to be at their best. Gamers can also use their favourite compatible accessories, such as Bluetooth headsets and controllers with Gaming Hub, reducing the need to purchase new hardware.

Samsung Gaming Hub furthers the gaming entertainment experience by seamlessly integrating music and streaming services such as to further personalise entertainment options during gameplay. Gaming Hub’s Quick Menu also makes multitasking easy, offering access to gaming news, tutorials, curated music playlists, podcasts and more, using either the TV and Monitor’s remote, or compatible gaming controller.

Streaming Innovation Meets Incredible Processor and Picture Quality

Australians can enjoy an amazing gaming experience thanks to advanced motion enhancements and latency reducing technology available via Samsung’s 2023 Smart TV and Smart Monitor line-up. Samsung’s latest display series’ introduce fast decoding and optimised buffer control technology to help reduce input lag. Samsung’s latest AI upscaling technology[2] further optimises game graphics, providing incredible 4K and 8K[3] resolution with high colour accuracy and sharpness.

Access Gaming Hub from today

As of today, owners of the below devices will have access to Gaming Hub via the following 2023 Samsung Smart TV’s and monitors:

• Neo QLED 8K TVs (QN900C)
• Samsung OLED TVs (S95C, S90C)
• Neo QLED 4K TVs (QN95C/QN90C, QN85C/Q80C, Q60C)
• UHD TV (CU8000)
• QLED TV (Q60B/C)
• The Frame 32” lifestyle TV (LS03C)
• Smart Monitor M-Series (M80C, M70C, M50C)
• Odyssey Smart Gaming Monitors (Odyssey Ark, Odyssey OLED G95SC, Odyssey OLED G85NC, Odyssey Neo G70B, and Odyssey G65B)
• High Resolution Monitor (S90PC).

Gaming Hub will be available via select 2022 Samsung Smart TV’s and monitors from August 2023[4].

For more details, visit www.samsung.com/au/tvs/gaming-tv/gaming-hub/

[1] SEAO Samsung Consumer and Market Insights report 2022 n=1,855. Neo QLED owners – what else do you use your TV for (24% gaming n=277).

[2] Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

[3] Resolution quality is dependent on the particular Smart TV or Smart Monitor model.

[4] Gaming Hub will be available on the following 2022 devices from August 2023: Neo QLED 8K TV (QN900/800B); Neo QLED 4K TV (QN700B, QN95, QN90-70B); Samsung OLED TV (S95B, S90B); QLED TV (Q60B); Odyssey Gaming monitors (G97NB, G85SB, G70/65B); and Smart Monitors (M80B, M70/50B).