2024 The Frame TV Receives First Pantone® Validated ArtfulColour Certification for Colour Fidelity

The Frame TV reproduces colour fidelity with adaptive colour technology for optimal display of artwork in surrounding room lighting

Samsung Electronics Co., Ltd. today announced that its 2024 edition of The Frame TV has earned Pantone Validated ArtfulColour certification from Pantone[1], a globally renowned authority in colour standards. This certification highlights The Frame’s advanced adaptive colour technology, which provides exceptional colour reproduction capability that meets Pantone’s rigorous standards for authentic colour,

“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in life-like colours. We’ve achieved this with the Pantone Validated ArtfulColour certification and will continue to work towards optimizing the viewing experience further.”

Pantone Validated ArtfulColour evaluates whether displays can successfully simulate a range of physical Pantone Colour cards and Pantone SkinTone colour cards under CIE[2] standard illuminant D65, which portrays illumination that is approximately equivalent to that of the average midday light in Western or Northern Europe. The Frame TV is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in colour fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 2022[3].

“After evaluating Samsung The Framein standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone colour reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone.  “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColour designation. Visually, we can also confirm the life-like quality of the displayed colours and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”

The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with life-like colours under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.

Leveraging Samsung’s innovative QLED display technology, The Frame TV has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colours and the vast spectrum of all 2,390 colours contained within the Pantone Matching System (PMS). The Frame TV also comes with a Matte Display — which significantly reduces glare and reflections — bringing the extensive collection of approximately 2,300 artworks from the Samsung Art Store to life.

For more information on The Frame, visit http://samsung.com.

 —

[1] Pantone provides a universal language of colour, called Pantone Matching System (PMS), that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.

[2] Commission Internationale de l’Éclairage, or International Commission on Illumination, in English.

[3] https://news.samsung.com/global/2022-samsung-qled-and-lifestyle-tvs-recognized-by-top-global-certification-institutes-for-eye-comfort-safety-and-color-accuracy