Case Study: How the Samsung Galaxy Tab Active2 helps APPS Transport Group go the extra mile

 
APPS Transport Group is known for its exceptional customer service, boasting a workforce of loyal employees and drivers going the extra mile for their customers. APPS services Fortune 500 companies across North America, including some of the biggest names in retail, food service and construction product distribution.
 
Being an award-winning carrier is nothing new for APPS Transport Group, having been named by Profit Magazine’s Top 100 Fastest Growing Companies in Canada for three consecutive years, as well as winning “Canadian Shipper Choice Award Winning Carrier” for the past three years.
 
APPS Transport Group runs a well-maintained fleet across Canada and has established a very high Safety Rating with full recognition of its Commercial Vehicle Operator’s Registration (CVOR) statistics by the Ministry of Transportation, and is an active participant in the Safety Groups Program with WSIB (Workplace Safety and Insurance Board).
 
As a company committed to providing top notch customer service, APPS Transport Group was looking for a way to facilitate and expand better communications within its fleet, to help increase logistical efficiency. APPS needed a high-performance technology solution to keep up with the rugged demands of life on the road.  The Samsung Galaxy Tab Active2 provided the right solution as a tech tool that helps drivers service their accounts, while allowing APPS to better manage its fleet, increase shipment tracking visibility for customers, and offer real-time updates for every stakeholder.
 

The Customer Need:

The transportation industry is highly competitive and requires extensive use of new technologies to maintain a competitive advantage. APPS Transport Group required cutting-edge technology equipment in order to manage its fleet effectively and efficiently. It also required durable, easy-to-use tech tools that would help drivers perform to the high standards of APPS’s customers and help give the company that competitive customer service edge.
 
Providing shipment visibility for customers in real or near real time was another major challenge. Today, customers increasingly demand a Digital Trucking Format when it comes to their transportation needs.  Not only do they require shipment visibility, they want to be able to track items as they move and stay up-to-date on delivery times. APPS Transport Group wanted to increase its ROI based on efficiency gains and better visibility in order to help their customers grow their businesses.
 

Samsung Solution:

Samsung helped fulfill the company’s technology strategy by working with APPS Transport Group to ensure a solution that was both effective and user-friendly. Each driver was outfitted with a Samsung Galaxy Tab Active2 device, which helped APPS adapt and evolve its solutions, while focusing on continually improving the customer experience. Given its MIL-STD-810G certification, which awards its ability to survive drops, shocks, vibrations and extreme temperature changes, the Samsung Galaxy Tab Active2 provided a ruggedized option for APPS that optimized pickup and delivery, as well as providing live updates to its customers on their shipments.
 
APPS was proud to meet and exceed its customer needs by partnering with Samsung to deliver reliable solutions company-wide. It chose Samsung because the Galaxy Tab Active2 offered the best product for the job and provided the highest ROI. A measurement of success was the partnership between the solutions provider and customer, with the easy-to-implement solutions from Samsung optimizing efficiencies for APPS. While APPS considered other devices, Samsung was the clear winner, as its Galaxy Tab Active2 offered a durable, easy-to-use and cost-friendly solution. In addition, the Galaxy Tab Active2 offered premium security with Samsung Knox, which helps protect consumer data.
 
“APPS Transport went through an exhaustive review process prior to selecting Samsung as its mobile technology provider – the technology not only had to be robust but also driver and customer friendly at an affordable price,” stated Robert McDonald, President and CEO of APPS Transport Group. “The solution from Samsung checked all the boxes for us and we are confident based on consumer feedback that we’ve made the right choice when selecting the best partner for us.”
 

The Results:

Upon implementing these rugged, durable tablets, APPS Transport Group saw improved service to its customers and experienced significant efficiency gains. Specifically, long-time customers have commented on the improved and detailed delivery service, highlighting it must be a result of the new mobile devices from Samsung.
 
Since the company began using the new mobile solution, it has increased customer inquiry response times and given customers an improved ability to track the progress of their shipments across the entire APPS network. This effective tech solution from Samsung exceeded APPS’ objectives and allowed the organization to grow without having to add significant staff to accommodate the growth. Samsung helped make APPS’ business more successful by increasing its competitive edge and improving customer service with a leading technology solution.
 
APPS Transport Group has received excellent feedback on the program from both customers and employees, and is excited to set itself above the competition by using industry-leading tech solutions. With the help of Samsung, APPS Transport Group’s improved service easily demonstrates how highly they value their customer base.