[Editorial] Connecting Innovation and Sustainability: Samsung’s Focus for CES 2023

We are living in a world that is very complex and changing rapidly.

We now have to navigate uncharted waters where everything is changing – from technology to markets to consumers – and we face additional challenges of the pandemic and uncertainties in the global economy.

As such, the ‘environment’ and the ‘experience’ of how we live has become more important, and our concern for creating a sustainable future has deepened.

As a global leader in consumer electronics and information and communication technologies (ICT), Samsung Electronics has a responsibility to establish an eco-conscious value chain through its innovative technologies and products, as well as to provide more valuable and enlightening experiences to each and every consumer.

That is why Samsung has been focusing all its efforts to recognize sustainable innovation as the essential value and key element in its business.

At CES 2023 in January, Samsung will outline its plan for “Bringing Calm to Our Connected World” by underlining our responsibilities and vision to strive towards this goal and share our journey together for creating a sustainable and prosperous future.

SmartThings: Providing Evolved Hyper-Connected Experiences That Are Invisible Yet Present in Our Lives

At CES 2023, Samsung will present a new and expanded SmartThings experience that integrates your home ecosystem seamlessly with a system that is supported by enhanced security.

We will also explore easier and safer ways to connect devices and appliances, and how to make customized experiences for each user more precise using AI.

We are closely cooperating with various industry partners to embody the SmartThings experience, creating a new path to provide optimal and customized connected experiences to users according to their individual preferences and lifestyles.

Sustainable Future in the Hyper-Connected Era

In order to provide better daily life experiences, Samsung has been paying attention to how technology can address difficulties and problems encountered in everyday life. In addition, we have continued to identify ways to contribute to creating a more sustainable future by developing products that are sustainable and equipped with innovative technologies.

Since we announced our new environmental strategy in September of 2022, we have underlined how we plan to contribute to overcoming the climate change crisis through our innovative technologies, including ultra-low power semiconductors and energy saving products. We also announced our goal to achieve net zero carbon emissions by 2050.

Saving energy through SmartThings and developing eco-conscious innovative products showcase how we are upholding our sustainable, forward-thinking values.

In addition, we are actively promoting our environmental and societal efforts by participating in sustainable business management partnerships with other stakeholders such as international organizations, industry players and citizens.

We joined the steering committee for the Asia Clean Energy Coalition (ACEC), together with major global companies and NGOs, in order to expand renewable energy supply to the major production bases in Asia.

Furthermore, we joined the Semiconductor Climate Consortium (SCC) as a founding member during the COP27 UN Climate Change Conference held in November of 2022. Through this organization, we aim to set and implement plans to reduce the overall greenhouse gas emissions of the semiconductor industry, create eco-conscious ecosystems by setting a carbon reduction target, develop greenhouse gas reduction technologies and support green technology startups.

We will continue to pave the way for the hyper-connected era, empowering consumers to help create a sustainable future by simply using Samsung products.

Samsung’s Sustainable Journey

When developing new technology for users, we have always been asking the question “What should we do?” rather than “What can we do?” This is because technology can change the way people communicate with each other and experience the world, making daily life more enriching and acting as the driving force toward a better future.

At CES 2023, we will show our industry-leading efforts that go beyond simply making great products with advanced technologies and aim to unleash new experiences through technology, making our daily lives and the world better.