From the Living Room to the Wardrobe, Samsung Reinvents Home Tech with Serious Style

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Samsung brings together innovation, functionality and striking aesthetic quality in its appliances for everyday living.

Content created in partnership with AZURE


Odds are, you’re reading this at home. In a year that’s upended daily routines and lifestyles the world over, residences have also become offices, gyms and more. As life at home continues to evolve and adapt, so too should technology – and the design – that supports it. For Samsung, this simple edict is the driving force for a thoughtful and exceptionally elegant range of new products that enhance both the aesthetic and functional qualities of residential spaces.



A global leader in televisions, Samsung continues to push the envelope of style and performance. With The Serif, the brand has integrated its QLED 4K technology – which combines unparalleled resolution with vivid colour volume and integrated surround sound – in a statement-piece TV. Designed by Ronan and Erwan Bouroullec, the playful design evokes an easel for a warm residential aesthetic.


The Frame, designed by Yves Béhar, offers a more subtle look: the TV is ingeniously concealed within a simple picture frame. With a QLED display and an understated beauty, it’s a television turned work of art – becoming a gallery for paintings and photographs when turned off. For small spaces, it’s also a deftly seamless addition that sits flush against the wall.



An emphasis on space-saving design is evident throughout the company’s expansive portfolio. Consider the redesigned Samsung Front-Load Laundry Pair. While the machines offer an impressively streamlined footprint and a shallow, closet-depth fit, Samsung’s engineering integrates an impressively spacious 5.2 cubic-foot washer drum into an exceptionally compact unit. What’s more, the self-cleaning, antibacterial washer features noise-reducing technology, while both washer and dryer boast a refined control panel for ease of use. Not least of all, the champagne and platinum finishes make for a quietly eye-catching presence.



The same sensitivity to context and lifestyle guided the design of Samsung’s marquee Electric Range with Flex Duo. A dual-door, smart-dial appliance that remembers cooking preferences and favourite settings, the 30” range features a slide-in design that allows it to fit into place without the need for a full renovation. 


And then there’s the AirDresser (pictured at the very top of the article). Combining powerful steam and air to relax light wrinkles and remove 99 per cent of bacteria, dust mites and odours from clothing, the sleek unit is a luxe personal stylist. Featuring a carefully pared down design and a refillable water reservoir, the AirDresser offers premium garment care without the need for a water line or professional installation. It brings the smart home into the closet. All you have to do is plug it in.

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