IFA 2024: Samsung Reinforces ‘AI for All’ Vision at Press Conference

▲ Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of what Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

▲”This year [Samsung] aims to have 200 million AI-enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe *separate images available below

▲ Citing Samsung’s first Mobile AI Report , Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics *separate images available below

▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below

▲ (Left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK

▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using the Galaxy Z Flip6 and the gesture control on the Galaxy Ring at the company’s press conference at IFA 2024.