Lifestyle TVs, The Frame and The Serif from Samsung return to Art Toronto

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Returning alongside over 100 international and Canadian galleries, Show Sponsor Samsung Canada, continues to transform Canadian living rooms with its incredible lifestyle TVs, The Frame and The Serif. They combine innovative design that complements any home’s décor with QLED 4K picture quality and Smart TV features to provide consumers with a seamless and intuitive TV experience.
The serif TV
Offering a sleek, stunning design, The Frame was curated with an artful approach and designed in collaboration with world-renowned designer, Yves Behar. Together with international art consultant, Elise Van Middelem, Behar helped bring to life an innovative TV designed to appear just as a picture frame would on a wall. The Serif also allows you to turn your TV into a digital canvas with Ambient Mode, allowing you to show images, information like news headlines, weather or the time, your own photos or to set a background image so that your TV blends in against your wall. The Serif features two exclusive patterns from palettes by the Bouroullec brothers – two notable industrial designers based in Paris.1
Canadians now have more ways than ever before to customize the look and feel of their room with The Frame and The Serif. When not in use, showcase your favourite pieces of art and photography with Art Mode available on The Frame. With the Samsung Art Store2, Canadians can access an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world.
The Frame and The Serif both blend seamlessly into any living space, without unsightly cables or wires. The addition of interchangeable frames3 in walnut, oak, white or black finishes for The Frame allows for customization and coordination with other pieces of art or décor in your home. The contemporary design of The Serif features a sleek base and signature I-shaped profile, creating a sharp and sophisticated presence that elevates any room’s design aesthetic.
The Frame TV
When it’s switched on, The Frame and The Serif features a crisp and clear 4K QLED display with HDR10+ technology, so users can view the content just the way the director intended. The Frame and The Serif also comes equipped with Bixby, so owners can use voice commands to bring up their favourite shows and control compatible smart lights, soundbars, cameras, door locks and more via the Samsung SmartThings dashboard4. Art lovers and design enthusiasts can click the links below for more information on The Frame and The Serif.
Learn More About The Frame

Learn More About The Serif
1. The ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns and/or colours.
2. The Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice.
3. Bezel sold separately.
4. SmartThings hub required. Hub and other smart devices sold separately.


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