New foldable smartphones from Samsung are the future of mobile

Accessible, durable, and packed with innovative features, the Samsung Galaxy Z Fold3 5G and Galaxy Z Flip3 5G represent a new era of handheld technology

Content created in partnership with The Globe and Mail

For those who remember folding their phone to hang up, the latest foldable smartphones from Samsung might feel nostalgic. However, they represent a marked evolution in smartphone innovation and design, created for today’s users.

With refined features, high-end cameras, powerful processors and impressive displays, they are no longer just flashy handhelds designed for early adopters, rather the future of smartphone technology globally.

“While earlier Galaxy Z Fold and Galaxy Z Flip phones paved the way for today’s models, our newest devices have iterated and incorporated more of what we know consumers want in a smartphone at a more accessible price point,” says Tiffeny Chung, Head of Mobile Marketing at Samsung Electronics Canada.

“With flagship-level features and performance, our brand new Galaxy Z Fold3 5G and Galaxy Z Flip3 5G boast some major improvements from previous devices, like water resistance^[1] — a world first for foldables — and are crafted with our strongest aluminum and toughest glass available today[2].”

Unfold your world

Today we do more than just e-mail and send texts on our phones. They are mainstays in both our work and home lives, helping us stay connected and entertained 24/7.

Whether on the job or on the town, foldable smartphones from Samsung provide busy Canadians with next-level mobile experiences.

With the Galaxy Z Fold3 5G, the device combines flagship mobile features with new and exciting productivity and entertainment experiences.

With the S Pen[3], the first on a foldable device – and one of the most renowned products from Samsung, users can work smarter thanks to features like Flex Mode[4] and Multi-Tasking[5], where you can take a call on the top half of the device and take notes on the lower half.

“When you don’t have your laptop or tablet on hand, features like Multi-Tasking[6] are so important to the foldable experience because they provide users with PC-like productivity in the palm of their hand,” says Ms. Chung.

“Save groups of apps to the Edge panel to open them later for instant multitasking, or watch, chat, and write with up to three apps open at once[7].”

For those who prefer a more compact phone, the Galaxy Z Flip3 5G is a powerful companion. Not only do they come in 2021’s latest on-trend colours and with features like Flex Mode[8], users can also capture stunning content for their social feed hands-free[9].

When closed, the all-new, larger cover screen[10] provides simpler ways to pay, play and check notifications – all of which can be customized. And if you don’t have time to unfold the device for a selfie, the front screen uses the dual-rear camera to take pictures and give you a preview.

“The Galaxy Z Fold3 5G and Galaxy Z Flip3 5G offer unique features and benefits that were designed to meet and exceed the needs of today’s smart phones users – especially those who see their smartphone as their most important tool and most expressive accessory,” says Ms. Chung.

Strong and durable

With past foldable devices, Samsung has acknowledged the need for increased durability. This time around, with IPX8 certification[11], Armor Aluminum, and Gorilla Glass Victus, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are the strongest phones yet from Samsung[12].

 “These devices are durable enough for you to feel confident when tossing them in your bag or pocket, yet stylish enough to show off when taking Instagram-worthy selfies,” says Ms. Chung.

Immersive viewing experiences

One of the most innovative features on the Samsung Galaxy Z Fold3 5G is its Under Display Camera.

Samsung engineered the screen with an overlay of pixels spaced on top of the camera hole, effectively hiding it while you watch content on the unfolded, 7.6-inch screen[13].

“It’s remarkable,” says Ms. Chung, adding that the main display also boasts a 120Hz refresh rate, which offers smoother visuals and less motion blur.

The future has arrived

The latest Galaxy Z Series 5G smartphones unlock exciting new experiences only possible on a foldable device, a category currently dominated by Samsung.

Ms. Chung points to global surveys showing market demand for foldable smartphones is expanding rapidly, with estimates suggesting up to 6.5 million units will be purchased in 2021[14], which is triple the amount from last year.

“From pre-order through to retail availability, consumer interest in the new Galaxy Z Series 5G has exceeded our expectations,” she says. “We believe Canadians are ready and excited to embrace this new standard in mobile.”

To learn more about the new Samsung Galaxy Z Flip3 5G and Galaxy Z Flip3 5G, visit www.samsung.com/ca.

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[1] Samsung Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are rated as IPx8. IPx8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust resistant

[2] Compared to Galaxy Z Flip 5G and Galaxy Z Fold2 5G.

[3]  S Pen sold separately. Only the Galaxy Z Fold3 5G Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Galaxy Z Fold3 5G (including those by other manufacturers) may damage the screen.

[4] Certain applications may not support Flex mode.

[5] Certain applications may not support multi-tasking.

[6] Certain applications may not support multi-tasking.

[7] Multi-Active Windows works with select applications; compatible apps growing through third party developers.

[8] Certain applications may not support Flex mode.

[9] The hinge hardware supports Flex mode at angles between 75° and 115°. For your convenience, Flex mode can also be set to activate before or after 75° and 115°. It may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[10] Compared to Galaxy Z Flip 5G.

[11] Samsung Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are rated as IPx8. IPx8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust resistant

[12] Compared to Galaxy Z Flip 5G and Galaxy Z Fold2 5G.

[13] Measured diagonally, Galaxy Z Fold3 5G’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[14] Source – Global data: 2.2M in 2020 to 6.5M in 2021; Compound Annual Growth Rate (CAGR) 113% from 2019-2025; Strategy Analytics global display technologies, May 2021