Samsung and CAMP merge virtual reality and real-world play with “Can You Beat The Box” – the pop-up experience at the Samsung Experience Store at CF Toronto Eaton Centre

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Can You Beat The Box experience delivers all-ages fun, powered by AR and the Samsung Galaxy Z Flip4



Starting June 22, Samsung Canada is inviting Canadians to visit the Samsung Experience Store at CF Toronto Eaton Centre. Grab a Samsung Galaxy Z Flip4 and suit up for Can You Beat The Box – an unforgettable, immersive video game experience for the whole family.


Created in partnership with leading family experience company CAMP, Can You Beat The Box participants will team up with their digital avatar to battle for victory inside a cutting-edge augmented reality world using the Samsung Galaxy Z Flip4.


“Samsung is always focused on creating one-of-a-kind experiences for our fans and finding new ways for them to experience our products,” said Raj Doshi, Head of Mobile Business, Samsung Canada. “Can You Beat The Box is an immersive entertainment experience made possible through the power of AR and Galaxy technology. CAMP is an incredible partner to bring this program to life.”


“While it’s open, Can You Beat The Box will be the most fun thing you can do at CF Toronto Eaton Centre, and we can’t wait to see families come to test their mettle against The Box and try to get the High Score,” said Kirk Larsen, Chief Creative Officer of CAMP. “Our all-ages mix of digital and real play is an irreverent and fast paced mobile game that has a real world prize at the end! We’re so pleased to make CAMP’s debut in Canada with Can You Beat The Box”.



Upon arrival, Can You Beat the Box participants will be suited up in protective gear and provided with a Galaxy Z Flip4 smartphone before entering The Box. Once inside – appearing in augmented reality on the Galaxy Z Flip4 – colourful balloons will float up to the ceiling. If you can zap them all, you’ll beat The Box (hint: that might be impossible!). But if too many balloons pop, you – and the customized t-shirt you’ll be wearing – will be blasted with colourful powder. High score will be displayed for all to see so come ready to play!



The game is deceptively simple, but it does test your skills! In addition, to commemorate the experience, participants will be left with an awesome, one-of-a-kind t-shirt as a souvenir and an incredible slow motion video of the powder explosion.



Beat The Box will be at the Samsung Experience Store at CF Toronto Eaton Centre from June 22nd to July 13th, 2023 at select times. Interested participants can sign up via Eventbrite at the link here.*


For more information on the latest Samsung Galaxy devices and in-store experience, please visit


ABOUT CAMP: CAMP is a Family Experience Company that helps answer the question, “What should we do today?” through a unique combination of retail, media, and live immersive adventures. Launched in December of 2018, CAMP operates in the United States with eight retail locations in New York, Massachusetts, Texas, California, Connecticut, and Georgia and serves families everywhere via its digital platforms. To learn more about CAMP, please visit com


*Conditions apply. Space is limited on a first come, first serve basis. Participants in the Can You Beat the Box experience will be required to sign the WAIVER OF LIABILITY AND PUBLICITY CONSENT prior to participation. For full terms and conditions of the Can You Beat the Box, click here.

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