Samsung Announces 2019 Lifestyle TVs “The Frame” and “Serif TV” Will be on Display at CES 2019

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The Frame and Serif TV combine award-winning design with QLED picture quality and enhanced Smart features



Mississauga, Ont. – January 9, 2019 –  Samsung Electronics Canada recently announced that its new 2019 lifestyle TVs, The Frame and Serif TV, will be on display at CES 2019, the world’s largest consumer electronics show in Las Vegas. The Frame and Serif TV combines award-winning and innovative design that complements the home’s décor with superb QLED picture quality and Smart features to provide consumers with seamless and intuitive TV functionality.


The Frame and Serif TV, Samsung’s flagship lifestyle TV line-up, go beyond the traditional concept of a TV to pieces of home décor that elevate the design of a home or living space. At CES 2019, this year’s The Frame and Serif TV will be on display in the large lifestyle TV exhibition zone of Samsung’s booth to showcase their innovative design, performance, and how they seamlessly blend into daily life.


“The Frame and Serif TV have been pivotal in introducing a new platform that blends the TV into Canadians’ decor and everyday lives,” said Pat Bugos, Vice President, Sales and Marketing, Home Entertainment, Samsung Canada. “The new addition of QLED technology in our lifestyle TVs now creates an even more immersive TV viewing experience.”



2019 The Frame

When it is not being used to enjoy TV or movie content, The Frame’s Art Mode displays digital pieces of artwork, including paintings and pictures, to turn an everyday living space into an art gallery. In addition, The Frame’s Luminance Sensor adjusts colours on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen.


This year’s model of The Frame also features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks and 100% colour volume with quantum dot1. With these enhancements, users can both enjoy content in premium picture quality and appreciate artwork when the TV is turned off.


In addition, The Frame’s Art Store2 is building on its partnerships with some of the world’s most prestigious galleries and museums by providing access to over 1,000 pieces of art. In the Art Store, masterpieces from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands and Te Papa in New Zealand have recently been added. Samsung will continue to expand its partnership with museums in the future to strengthen the art distribution ecosystem.


The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience.



2019 Serif TV

The Serif TV was developed as an aesthetic-focused TV in collaboration with Paris-based design brothers, Ronan & Erwan Bouroullec, two of the world’s celebrated industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.


The 2019 Serif TV also comes with cutting-edge QLED technology to deliver excellent picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED TV lineup that provides information such as news headlines and weather updates, was also added to enhance The Serif’s functionality and provides the ability to display imagery or blend into the living space when the TV is turned off.


In the past, the Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will be available for purchase in consumer electronics retailers in 2019 as well to reach a wider base of consumers.




1 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577. December 2017.


2 Samsung Art Store: $7.99 per month. Customers who purchase a new Frame TV are eligible for a free subscription to the Art Store for their first 6 months. Art can also be purchase a la carte.

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