Samsung Announces 4K Ultra Short Throw Laser Projector: The Premiere

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Available in up to 130” and 120” models, The Premiere delivers an immersive home cinema experience


Samsung Electronics Canada Inc. is proud to announce The Premiere, its new 4K Ultra Short Throw laser projector, will be available in Canada in January 2021. The new 4K laser projector provides a big picture cinematic experience in the comfort of one’s home. The Premiere is a new anchor product in Samsung’s award-winning Lifestyle product portfolio that is set to transcend the display experience – without the display.



The Premiere will be available in up to 130” and 120” inch models – LSP9T and LSP7T respectively – that support a laser powered 4K picture resolution. The Premiere LSP9T is the world’s first HDR10+ certified projector with triple laser technology and delivers revolutionary contrast details as the user watches from bright to dark scenes with a peak brightness of up to 2,800 ANSI lumens[1]. The Premiere also supports Filmmaker Mode for the first of its kind as a projector allowing users to enjoy watching movies as the director intended. The smart projector comes equipped with Samsung’s Smart TV platform and experience full of streaming video apps from major content partners and mobile connectivity features, such as Tap View and mirroring.



The Premiere comes in an all-in-one compact design that blends into a variety of living room settings and arrangements. As it is an ultra-short-throw projector, The Premiere can be placed directly in front of a wall or a screen. It is designed for an easy setup and features fabric finishes around its edges that effortlessly complement its environment. The Premiere boasts powerful built-in woofers, and the LSP9T comes with Samsung Acoustic Beam surround sound, providing one of our best cinema experiences of projectors and helping reduce the need for additional sound equipment in tighter spaces.


“With more Canadian consumers spending time at home, TV has become central to creating new entertainment experiences with a growing range of content offerings, from cinema to fitness to news and information,” said Pat Bugos, Vice President, Sales and Marketing, Consumer Electronics, Samsung Electronics Canada. “With The Premiere, our latest Lifestyle TV offering, consumers now have the ability to turn their space into a home cinema, complete with 4K picture quality, impactful sound, minimalist design and a full smart TV experience.”



Samsung first launched its Lifestyle product portfolio with The Serif in 2016 and has reimagined the role of TV with a variety of lifestyle display options as part of an award-winning TV lineup[2] that includes The Frame, The Sero and The Terrace that help transform your living space. By enhancing elements that speak to the consumer passion points for art, interior design and entertainment as well as an innovative mobile and Smart TV experience, Samsung’s Lifestyle product lineup continues to evolve as an innovative hub for a wide array of lifestyles and interests.


The Premiere will be available in the Canadian market in January 2021. For more details, please visit


[1] The Premiere received certification on June 27, 2020 from TTA, an ATC of HDR10+ Technologies (ID: 1012620004).
[2] The Serif: 2016 iF Design Award, 2016 Wallpaper* Design Award (UK) and 2016 Good Design Award (Japan); The Sero: 2020 iF Design Award and CES® 2020 Innovation Award; and The Frame: CES® 2017 Best of Innovation Award.

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Products > TV & Audio


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