Samsung Announces Global Expansion of Bespoke Appliance Lineup at ‘Bespoke Home 2021’

Bespoke Home celebrates the global expansion of Samsung’s customizable refrigerator lineup, serving as a new platform to showcase an expanded Bespoke product portfolio including new lifestyle appliances and connected solutions.

Samsung Electronics today hosts Bespoke Home 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlights the global expansion of the Bespoke refrigerator lineup and nods to the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions — all of which can make home life more personalized, flexible, and intelligent.

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select countries across Asia and Africa. Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. In Canada, consumers can choose from a 4-Door Flex Refrigerator, 24” 1-Door Column Refrigerator or 24” 1-Door Column Freezer in a variety of unique colours.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen. The North American offering centres on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator. The package allows customers to unify or mix and match their kitchen aesthetic around their favourite colour and finish, with choice of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will expand its lineup of purposeful lifestyle appliances, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet™ stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and cleanliness.

New lifestyle appliances include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape with upgraded Bespoke style.
• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust[1], while the 3 Way smart discharge circulates clean air in various directions.
• Bespoke Jet™ comes with a Clean Station™ and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own.
• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances[2].
• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home.
• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking out the guesswork.
• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time.

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[1]Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

[2]Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.