Samsung Announces New 65” Version of The Serif

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Available in models up to 65”, The Serif expands Samsung’s Lifestyle TV portfolio as consumers desire bigger screens for immersive viewing experiences


Samsung Electronics Canada recently announced a new 65” version of its lifestyle TV, The Serif, which is now available in Canada. As consumers trend towards purchasing larger screen televisions[1], Samsung is expanding its lifestyle TV portfolio by adding the 65” version of The Serif to the current lineup of 43″ and 55″ models.


The Serif is a mastery of form and function, inspired by the letter ‘I’ in a Serif font, that blurs the boundary between furniture and TV. It was created in 2015 in collaboration with Ronan & Erwan Bouroullec, globally renowned French furniture designers, to connect with the space around it through poetic design that doubles as shelf space. Now, with a bigger screen, The Serif can provide an even more immersive viewing experience and blend into its environment more than ever.


“Our expanded lineup of Samsung Lifestyle TVs reflects consumers’ continued desire for aesthetically pleasing televisions for any space in the home,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With our new 65” model of The Serif, we are proud to offer Canadians a Smart TV that combines our innovative technology with our passion for art and design.”


Aside from its unique design, The Serif also offers Samsung QLED picture quality, displaying 100% colour volume[2] for a rich and realistic image across content. It also gives consumers a comprehensive Smart TV experience powered by Tizen OS with an expansive content library and smart features.


Through NFC technology, Samsung Galaxy smartphone models running Android 8.1 and above can utilize the Tap View feature to play content from their Galaxy mobile device on their TV by simply tapping the device on the sides of the TV[3]. Users can also easily connect to a compatible mobile device through connectivity features such as support for Apple AirPlay2[4] for more ways to watch content. When powered off, The Serif boasts Ambient Mode +, which allows it to display ambient imagery and multimedia produced by the Bouroullec brothers[5].


While most TVs are designed to be wall-mounted or on top of a TV stand, The Serif was built with an intentionally designed back, so that it can be placed in the centre of the room. The iconic “I’ shaped design, packaged in a slim frame, turns The Serif into a stylish statement piece. Samsung also offers an optional metal stand that pairs with the TV so it can stand on its own, easily detachable for versatility[6].


For more information on The Serif, please visit


[1] Research firm Omdia predicted that 60- to 69-inch TVs would account for 18 percent of TV sales in 2021.
[2] QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. *100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577. December 2017.
[3] Compatible devices only, Tap view is available from Samsung Galaxy Android 8.1 and above smartphone models.
[4] AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
[5] The ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns and/or colours.
[6] Sold separately.

Press Resources > Press Release

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