Samsung Brings Microsoft Copilot to 2025 TVs and Monitors, Unlocking Smart On-Screen Experiences

Integration will push Samsung’s AI-powered functionality to help users discover information, connect with content and get more from their screens

Samsung Electronics Co., Ltd. today announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors,[1] building on Samsung’s commitment to offering even  personalized and intelligent features on screen with Samsung Vision AI.

With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.

“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

A More Connected AI Experience

Along with recent upgrades to Samsung’s Bixby, its on-device voice assistant, Copilot’s integration expands on a riche, contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.

Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+, enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, ²

“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”

To learn more, visit www.samsung.com

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

[1] Copilot is available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame,  as well as the M7, M8, and M9 Smart Monitors. Availability will expand to additional regions and models over time and may vary by market.