Samsung Canada brings APIK’s urban ski and snowboard fest to Celebration Square in Mississauga

Guests will get to demo Samsung Galaxy’s recently launched Galaxy S25 Series, test out the latest and greatest Galaxy AI features and take part in outdoor events and contests throughout the weekend.

To celebrate the launch of the Samsung Galaxy S25 Series in Canada, Samsung became the presenting partner of APIK Mississauga’s inaugural urban adrenaline festival and competition. Guests are invited to watch as Olympic and professional skiers and snowboarders perform jaw-dropping tricks during Samsung Galaxy’s “Best Trick” competition. The best part? Each athlete will be wearing a Galaxy S25 smartphone, bringing the action to audiences closer than ever before and capturing every run in 4K video.

Samsung has built a state-of-the-art pop-up space on-site to showcase the best features of the Galaxy S25 Series. Guests can get their photo taken at the Lift Ticket Studio powered by the Samsung Galaxy Portrait Studio or check out the capabilities of Now Brief and Now Bar by seeing how it could make a ski trip even more enjoyable with a personalized daily rundown of their itinerary.

The pop-up space is also retrofitted with “Samsung Seats,” an elevated chairlift viewing platform, offering guests the best seat in the house for the ski and snowboard competitions. Using Galaxy Nightography, guests can test out the camera quality of the new Galaxy S25 Series from up above at night. With this elevated chairlift platform, guests’ photos will portray a bird’s eye view to all the action.

Need another reason to attend? Guests should get excited about the opportunity to create a custom board design with Sketch to Image using the S Pen and Galaxy AI features. Guests can submit their unique designs with one lucky fan getting to take home a custom snowboard with their design printed on the bottom. Talk about epic!

With a weekend of action-packed competition, you won’t want to miss the chance to watch professional ski and snowboard athletes showcase their best tricks.

Check out this link to watch the Ski and Snowboard finals all weekend long presented by Samsung Galaxy: APIK_Watch LIVE