Samsung Canada is partnering with TELUS to showcase the latest and greatest tech slope side with Après All Day – a National Après Ski pop-up experience

Samsung is bringing Galaxy AI and the Newest Samsung Galaxy S25 Series devices to the mountains where guests can test out devices on TELUS’ award-winning 5G network and experience après ski including delicious bites at our cozy pop-tent slope side.

In celebration of the latest Samsung Galaxy S25 Series retail launch, Samsung is teaming up with TELUS to bring the newest devices powered by Canada’s most awarded 5G network to skiers and snowboarders in a chalet themed pop-up experience. Coming to the mountains in B.C. and Quebec in February and March, guests can see how the new Galaxy S25 Series is a true AI companion, designed to make your ski day that much better while staying connected on TELUS’ world-leading network.

Samsung and TELUS will be setting up a chalet slope side where you can experience a new way to Après All Day over the next two months moving from Big White, to Whistler, to Mont Tremblant, and finally to Mont Saint Anne. Guests will be invited to test out the latest Galaxy AI features Après Ski style starting with the Galaxy Snack bar. Using the Galaxy S25 Series, a true AI companion, guests are welcome to warm up with a hot chocolate of their choice. Using Circle to Search with Google and Galaxy AI capabilities on TELUS’ 5G network, you can choose your hot chocolate toppings and place your order all in one seamless action across apps so you can focus on what matters – getting more turns in!   

Prior to hitting the slopes, guests can visit our Galaxy AI sticker studio to create custom stickers for their gear and boards. Spice up your slope style using Gemini and Sketch-to-image to bring your unique designs to life. Not convinced? We are also inviting guests to rent our Galaxy S25 Series or Galaxy Watch Ultra for the day and see how they measure up on the mountain powered by TELUS’ reliable 5G coverage.

Finally, we’ve created a Slope Safari Scavenger Hunt. Using Galaxy AI, skiers and snowboarders can solve clues to locate TELUS critters around the mountain for a chance to win a Galaxy prize pack[1]. There is also an opportunity for chairlift photo ops using Galaxy AI’s enhancement features so you can remember your ski trip for years to come.

Check out our list of locations and more detailed timing to see if Galaxy Après is coming to a mountain near you:

• Big White: February 13^th to 19^th
• Whistler: February 28^th to March 11^th
• Mont Tremblant: March 6^th to 16^th
• Mont Saint Anne: March 22^nd to 30^th

[1] No purchase necessary. Contest opens February 13^th. 2025 at 10:00 AM EST and closes on March 30, 2025 at 4:00PM EST. There are a total of one (1) Galaxy Prize Pack available to be won,

The winner will win one (1) Galaxy Prize Pack consisting of the following:

• One (1) Samsung Galaxy S25 Ultra (256 GB) Smartphone, SM-S938WZKAXAC (valued at $1,918.99 based on MSRP)

• One (1) Galaxy Watch Ultra, SM-L705FZTAXAC, (valued at $879.99 based on MSRP)

• One (1) Galaxy Buds3 Pro, SM-R630NZAAXAC, (valued at $329.99 based on MSRP)

• To enter:

• Visit the Après All Day activation booth (the “Activation Booth”) at one of the following locations (each, a “Ski Resort”) during the Contest Period:

  • Big White Ski Resort, 300 Happy Valley Road, Big White Rd, BC V1P 1P3

  • Whistler Blackcomb, 4165 Springs Ln, Whistler, BC V0N 1B0

  • Mont Tremblant Resort, 1000 Chemin des Voyageurs, Mont-Tremblant, QC J8E 1T1

  • Mont- Sainte-Anne, 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0

• Read and accept these Official Contest Rules and fill out the required information on a Galaxy tablet provided by a representative at the Activation Booth.

• Follow the instructions provided by the representative at the Activation Booth to complete one (1) of the Galaxy S25 demonstration experiences highlighting a different Galaxy AI feature such as Photo Assist, Now Brief, and Audio Eraser (each an “Activation”).

• Once you’ve completed the Activation, the representative at the Activation Booth will provide you with the Contest password. You will also be given three (3) clues hinting at the location of three (3) different TELUS critter sign posts featuring an animal (each a “TELUS Critter Sign”) located at each Ski Resort.

• Locate one (1) of the TELUS Critter Signs at the Ski Resort and take a selfie with the TELUS Critter Sign using your smartphone (“Participant-Generated Content”).

• Visit apresallday.ca/contest to input the Contest password, and to upload your selfie with the TELUS Critter Sign.

There is a limit of one (1) Entry per person. Skill-testing question required. Execution of waiver required. Open to legal residents of Canada who are over the age of majority (or, if under the age of majority, have the consent

of their parent or legal guardian to participate in the Contest). Random draws will take place on April 14, 2025 at 12:00PM EST. Odds of winning depend on the number of eligible entries received before Contest closes. Conditions and restrictions apply. For official Contest rules

visit: apresallday.ca/contest. Contest Sponsor: Samsung Electronics Canada Inc.; Contest Administrator: UTour Inc. O/A Diamond Integrated Marketing. To review Contest Sponsor’s privacy policy, see https://www.samsung.com/ca/info/privacy/.