Samsung Canada launches first insights-driven Trend Badge campaign on Pinterest

As consumers turn to online sources for the latest trends and home décor tips, Samsung Canada and Pinterest recently launched their co-branded campaign on the platform, marking Samsung Canada’s first time utilizing the platform’s Trend Badge feature, to help bring awareness to its Bespoke appliances.

According to Pinterest’s insights, Canadians have increased searches for beautiful kitchens by 37% over the last three months[1]. Through this new Trend Badge initiative, Samsung Canada aims to reach consumers who want to curate their ideal kitchen sanctuary with customisable Bespoke appliances.

Pinterest is a destination for home decor and DIY, with millions of Pinterest users visiting the platform every month[2] to find fresh inspiration and to shop products. Samsung Canada’s new campaign, consisting of four different static ads, will enable home decor lovers looking for kitchen inspiration to click through and explore the colourful range of Bespoke appliances that Samsung offers to help bring their interior vision to life. The Bespoke lineup offers users the ability to customise their appliances to create a design that reflects their personality and home aesthetic.

Pinterest’s Trend Badge is the platform’s insights-driven advertising solution that enables brands to tap into the top themes, with inspirational content and ideas that Pinterest users are commonly searching for. It offers advertisers the opportunity to own a particular trend on Pinterest and be the only brand to have the Trend Badge on Pins for the idea in that country. This allows brands to inspire Pinterest users with the very ideas they are searching for with relevant, of-the-moment content.

Mutesi Ntazinda, Senior Telco & Tech Partner Manager at Pinterest says, “Pinterest users are planners, and in recent months we’ve seen an increase in searches for fresh kitchen inspiration as people look to elevate their homes in a way that works for them and their lifestyle. With ‘modern kitchen designs’ specifically being front of mind for Canadians this year, we’re delighted that our insights can help Samsung inspire people with the very products they’re looking to buy, that will make those dreams a reality.”

Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada, said: “Insights are essential to ensuring content is both engaging and effective for consumers, which is why we’re delighted to be working with Pinterest on a campaign that leverages our Bespoke appliances as creative inspiration. Our Bespoke lineup offers customers a personalised appliance that suits their style and thanks to the platform’s trend data, we can see that the desire for personalized spaces has grown. With the launch of our Trend Badge campaign, we’re excited to inspire Pinterest users to bring their kitchen dreams to life through Bespoke.”

Each month, more than 465 million people around the world visit Pinterest to make inspired purchasing decisions for their everyday life.[3] It’s where they get inspiration, find new dreams, plan and shop for the moments that matter most.

For more information on Samsung Bespoke, please visit Samsung.com.

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[1] Pinterest internal search data from 29 June 2023 to 21 Sept 2023.

[2] Pinterest, global analysis, Q4 2022.

[3] Pinterest, global analysis, Q4 2022.